+353-1-416-8900REST OF WORLD
+44-20-3973-8888REST OF WORLD
1-917-300-0470EAST COAST U.S
1-800-526-8630U.S. (TOLL FREE)


IoT: Smart Home Business Models

  • ID: 3807088
  • Report
  • July 2016
  • Region: Global, United States
  • 55 Pages
  • Parks Associates
1 of 3
84% of Respondents To A Q4 Survey Report Performing Some Kind of Energy Saving Action in the Last 12 Months


  • Angie's List
  • Comcast
  • CPS Energy
  • ecobee
  • ISO New England
  • MORE
Connectivity enables business model innovation. Partnerships can create value and shift monetization from direct to indirect approaches and, in doing so, expand markets. Partnerships with energy providers in particular create new revenue opportunities for partners and consumers. This report outlines some of the key alternative business model options for energy providers, smart home product manufacturers, and service providers.

Report Purpose and Scope:

IoT: Smart Home Business Models provides the following:

- Analysis of IoT in relation to the residential smart home
- Details of energy markets and potential participation opportunities
- An examination of connected device value for insurance providers
- Trends in the home service contractor market
- Trends, opportunities and partnerships in retail markets.

The audience for this report is smart home service providers across types and product manufacturers as well as the utilities and aggregators interested in leveraging the value of home energy management solutions or smart home devices through partnership opportunities. In addition, the monetization of smart home devices is highly interesting to home insurers. Some are also deploying smart home solutions to reduce overall homeowner risks. The scope of this report is defined by the concept of exploring monetization opportunities. Value is often discussed in abstract terms; the research and interviews included in this report focus on real capitalization and clear financial opportunities wherever possible.
Note: Product cover images may vary from those shown
2 of 3


  • Angie's List
  • Comcast
  • CPS Energy
  • ecobee
  • ISO New England
  • MORE
1.0 Executive Summary
1.1 Report Purpose and Scope

2.0 The Internet of Things
2.1 Value and Monetization
2.2 IoT Business Models

3.0 IoT in the Energy Industry
3.1 Energy Industry Overview
3.2 Energy Markets
3.3 Forward Capacity Markets
3.4 Distribution System Operators / Utilities
3.5 Retail Energy Providers
3.6 The Role of Aggregators
3.7 Impact of Distributed Generation

4.0 IoT and the Insurance Industry
4.1 Risk Avoidance
4.2 Usage Based Insurance

5.0 Home Service Contractor Market

6.0 IoT Monetization in Retail

7.0 Forecast
7.1 Forecast Methodology
7.2 Forecast

8.0 Recommendations

9.0 Appendix
9.1 Glossary
9.2 Index
9.3 Image Sources


Data Collected from CONNECTIONS 2015 (Live Polling Application)
The Internet of Things
Smart Home Device Ownership
High Intentions to Purchase a Smart Home Device
Smart Home Use Cases
EnergyHub Profile
Comverge Profile
Evolution of Consumer Involvement in Energy Trends
State Farm Insurance Profile
HomeAdvisor Profile
Angie’s List Profile
Home Energy and Maintenance Profile
Exchanging Device Control for Rebate
CITIES Market Studios Profile
Forecast Model for Monetization of Smart Thermostats
U.S. Smart Thermostat U.S. Installed Unit Forecast
Forecast of Smart Thermostats Connected to Energy Programs
Total Smart Thermostat DR Value Forecast
Note: Product cover images may vary from those shown
3 of 3


4 of 3
- Angie's List
- CITIES Market Studios
- Comcast
- Comverge
- CPS Energy
- Direct Energy
- ecobee
- EnergyHub
- Home Energy and Maintenance, LLC
- HomeAdvisor
- ISO New England
- Nest
- Pepco
- State Farm
- WeatherBug
Note: Product cover images may vary from those shown