Mushrooms are porous, fleshy, and spongy and are most often considered as vegetables. They have both individual consumers and foodservice providers as primary consumers. Because of their medicinal and nutritional values, consumers in Singapore are willing to pay more for healthy, fresh, and hygienically-packed fresh mushrooms. However, Singapore is a net importer of fresh mushrooms with more than 95% of its fresh mushrooms being imported from other APAC countries.
The analysts forecast the fresh mushroom market in Singapore to grow at a CAGR of 2.88% during the period 2016-2020.
Covered in this report
The report covers the present scenario and the growth prospects of the fresh mushroom market in Singapore for 2016-2020. To calculate the market size, the report considers the revenue generated from the sale of fresh mushrooms in both the retail sector and the foodservice sector.
The market is divided into the following segments based on product type:
The report, Fresh Mushroom Market in Singapore 2016-2020, has been prepared based on an in-depth market analysis with inputs from industry experts. The report covers the market landscape and its growth prospects over the coming years. The report also includes a discussion of the key vendors operating in this market.
- Aries Fresh
- Mycofarm Global
- Ban Choon Marketing
- Thygrace Marketing
Other prominent vendors
- Champ Fungi
- Hup Heng Fresh Produce
- Medicinal values associated with mushrooms
- Lack of availability of quality ingredients and support
- Vegetarianism: A new trend in Singapore
Key questions answered in this report
- What will the market size be in 2020 and what will the growth rate be?
- What are the key market trends?
- What is driving this market?
- What are the challenges to market growth?
- Who are the key vendors in this market space?
- What are the market opportunities and threats faced by the key vendors?
- What are the strengths and weaknesses of the key vendors?
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- Market overview
- Top-vendor offerings
- Economy overview
- Research methodology
- Economic indicators
- Key market highlights
- Market overview
- Market size and forecast by revenue
- Market size and forecast by volume
- Five forces analysis
- Fresh mushroom market in Singapore by product type
- Fresh button mushroom market in Singapore
- Fresh shiitake mushroom market in Singapore
- Fresh oyster mushroom market in Singapore
- Other fresh mushroom market in Singapore
- Top five distributors
- Top five retailers
- Online retailers
- Import and export of fresh mushrooms
- Key countries involved in imports and exports of fresh mushrooms in Singapore
- Singapore's dependency on import of fresh mushrooms
- Increasing domestic production in Singapore
PART 11: Impact of drivers
PART 12: Market challenges
PART 13: Impact of drivers and challenges
PART 14: Market trends
PART 15: Vendor landscape
- Competitive scenario
- Competitive positioning assessment for fresh mushroom players
- Aries Fresh
- Mycofarm Global
- Ban Choon Marketing
- Thygrace Marketing
- Other prominent vendors
List of Exhibits
Exhibit 01: Product segments in fresh mushroom market in Singapore
Exhibit 02: Product offerings
Exhibit 03: Main economic indicators
Exhibit 04: Employment status 2014-2015
Exhibit 05: Economic and demographic indicators 2011-2015
Exhibit 06: Singapore's reliance on food in 2015
Exhibit 07: Key challenges that affect food supply in Singapore
Exhibit 08: Global fresh mushroom market compared to fresh mushroom market in Singapore 2015
Exhibit 09: Fresh mushroom market in Singapore 2015-2020 ($ millions)
Exhibit 10: Fresh mushroom market in Singapore 2015-2020 (million metric tons)
Exhibit 11: Five forces analysis
Exhibit 12: Market share by product type 2015 (revenue %)
Exhibit 13: Market share by product type 2020 (revenue %)
Exhibit 14: CAGR comparison for different product types
Exhibit 15: Fresh button mushroom market in Singapore 2015-2020 ($ millions)
Exhibit 16: Fresh shiitake mushroom market in Singapore 2015-2020 ($ millions)
Exhibit 17: Fresh oyster mushroom market in Singapore 2015-2020 ($ millions)
Exhibit 18: Other fresh mushroom market in Singapore 2015-2020 ($ millions)
Exhibit 19: Nutritional values of different mushrooms
Exhibit 20: Percentage split of mushroom consumption in Singapore 2015
Exhibit 21: Distribution channels of fresh mushroom market in foodservice sector 2015
Exhibit 22: Distribution channels of fresh mushroom market in retail format 2015
Exhibit 23: Total imports, exports, and domestic production of fresh mushrooms 2013-2015 (metric tons)
Exhibit 24: Imports of fresh mushroom globally to Singapore 2015
Exhibit 25: Exports of fresh mushroom globally from Singapore 2015
Exhibit 26: Top three mushroom exporting countries in terms of volume 2015
Exhibit 27: Key countries in imports and exports of fresh mushrooms in Singapore
Exhibit 28: Impact of drivers
Exhibit 29: Impact of drivers and challenges
Exhibit 30: Key players in Singapore in 2015
Exhibit 31: Competitive positioning matrix for fresh mushroom players in 2015
Exhibit 32: Aries Fresh: Product segmentation in fresh mushroom market in Singapore
Exhibit 33: Aries Fresh: Strength and weakness
Exhibit 34: FreshDirect: Product segmentation in fresh mushroom market in Singapore
Exhibit 35: FreshDirect: Strength and weakness
Exhibit 36: Mycofarm Global: Product segmentation in fresh mushroom market in Singapore
Exhibit 37: Mycofarm Global: Strength and weakness
Exhibit 38: SGvegetables: Product segmentation in fresh mushroom market in Singapore
Exhibit 39: SGvegetables: Strength and weakness
Exhibit 40: Ban Choon Marketing: Product segmentation in fresh mushroom market
Exhibit 41: Ban Choon Marketing: Strength and weakness
Exhibit 42: Thygrace Marketing: Product segmentation in fresh mushroom market in Singapore
Exhibit 43: Thygrace Marketing: Strength and weakness
The author of the report recognizes the following companies as the key players in the fresh mushroom market in Singapore: Aries Fresh, FreshDirect, Mycofarm Global, SGvegetables, Ban Choon Marketing, and Thygrace Marketing.
Other Prominent Vendors in the market are: Champ Fungi, and Hup Heng Fresh Produce.
Commenting on the report, an analyst from the research team said: “Mushroom farm tourism will be a key trend for market growth. Many of the private tour organizers include mushroom farm visits in their packages. Farms such as Kin Yan Agrotech and Mycofarm are increasingly gaining popularity and attracting more tourists. For instance, hourly tours are being organized by Mycofarm from 11 am to 4 pm. Besides visiting the farms, the tourists can taste mushrooms that are cooked on the spot; they can also purchase them in the retail shops inside the farms. They are shown the grow room of mushrooms in the farm, where shiitake and oyster mushrooms are grown on logs at a temperature of 15 °C to 20 °C. Tourists are also taken to the packaging room, where mushrooms are packed to be delivered to supermarkets.”
According to the report, increasing popularity of specialty mushrooms will be a key driver for market growth. Specialty mushrooms are gaining importance in Singapore. For example, Maitake mushroom, a specialty mushroom, was launched in the market in July 2015 by the Hokto Kinoko Corporation of Japan. Maitake mushrooms are grown in Japan and exported to Singapore. They are rich in proteins, vitamins, and minerals and fortify the immune system. These mushrooms are also promoted through cookery shows and tasting events in high-end restaurants. However, other types of gourmet fresh mushrooms like Porcini, Morel, forest, chanterelle, and wild types of mushrooms are in greater demand. Seasonal mushrooms are also in high demand.
Further, the report states that one of the challenges for the market will be labor-intensive nature of mushroom cultivation. Mushroom production requires high level of management skill and input. There is always a wrong perception among new growers that mushroom cultivation is easy. However, they fail to analyze that each species of mushroom needs specialized treatment to yield consistent results. Mushroom cultivation is labor-intensive and physically demanding. For example, outdoor mushroom cultivation involves hard work such as hauling logs to incubation sites and cutting trees, moving logs inside and outside of soak tanks, and packaging and transporting to markets. The size of the labor force in Singapore was more than 3.08 million as of 2010, but only 0.1% of the labor force was engaged in agriculture, which is a main concern. Retaining labor in this field is also difficult owing to the labor-intensive nature of the work.
The study was conducted using an objective combination of primary and secondary information including inputs from key participants in the industry. The report contains a comprehensive market and vendor landscape in addition to a SWOT analysis of the key vendors.