Retail analytics provides actionable insights on customer behaviour, customer experience through data gathered from sales and web traffic. Numerous surveys have also shown that more 60% of customers would change their retailers if they found content and products that were directed to them as to general marketing strategies for a market as a whole.
The retail analytics market is expected to post a revenue of a little over $5 billion by 2021. In terms of regional contribution, the North American market will be the highest contributor till the end of the forecast period on account of the region being an early adopter of retail analytics. Further to this, many of the large top retailers have their headquarters in this region and are also responsible for driving the overall market.
In terms of Retail Analytics Business Function, the market has been divided into the following Marketing and Customer Analysis, Merchandising and In-store Analysis, Supply Chain Analytics, Strategy and Planning and others. The retail analytics market has also been segmented by the following deployment modes On-demand deployment, Cloud deployment and On-premise deployment. The retail analytics market has also been segmented by the following solutions Data Management software, Analytic tools, Mobile applications, Reporting and Visualization tools. In terms of retail analytics solutions, the market has been divided into the following
Professional services and Support & Maintenance services. The retail analytics market has also been segmented by the following geographies Americas, APAC, Europe and ROW.
Following are just a few of the companies that are operating in the Retail Analytics market:
Adobe Systems Incorporated
International Business Machines Corporation (IBM)
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2. Executive Summary
3. Retail Analytics – Market Landscape
3.1. Market Share Analysis
3.2. Comparative Analysis
3.2.1. Product Benchmarking
3.2.2. End User Profiling
3.2.3. Top 5 Financials Analysis
4. Retail Analytics– Market Forces
4.1. Market Drivers
4.2. Market Constraints
4.3. Market Challenges
4.4. Attractiveness of the Retail Analytics Market
4.4.1. Power of Suppliers
4.4.2. Power of Customers
4.4.3. Threat of New Entrants
4.4.4. Threat of Substitution
4.4.5. Degree of Competition
5. Retail Analytics – Strategic Analysis
5.1. Value Chain Analysis
5.2. Pricing Analysis
5.3. Opportunities Analysis
5.4. Product/Market Life Cycle Analysis
5.5. Suppliers and Distributors
6. Retail Analytics Market by Business Function
6.1. Marketing and Customer Analysis
6.2. Merchandising and In-store Analysis
6.3. Supply Chain Analysis
6.4. Strategy and Planning
7. Retail Analytics Market– By Deployment Model:
7.1. On-demand deployment
7.2. Cloud deployment
7.3. On-premise deployment
8. Retail Analytics Market– By Services:
8.1. Professional Services
8.2. Support & Maintenance Services
9. Retail Analytics Market– By Geography:
9.1. Global Study
9.2.1. North America
10. Market Entropy
10.1. New Product Launches
10.2. M&As, Collaborations, JVs and Partnerships
11. Company Profiles
11.1. Adobe Systems Incorporated
11.2. Information Builders
11.3. International Business Machines Corporation (IBM)
11.4. Microsoft Corporation
11.5. Microstrategy Incorporated
11.6. Oracle Corporation
11.7. Qlik Technologies, Inc.
11.8. SAP SE
11.9. SAS Institute, Inc.
11.10. Tableau Software, Inc.
*More than 40 Companies are profiled in this Research Report, Complete List available on Request*
"*Financials would be provided on a best efforts basis for private companies"
12.3. Research Methodology
12.5. Compilation of Expert Insights