Retail Analytics Market: By Function; By Mode; By Solution & Services-With Forecast 2016-2023

  • ID: 3820866
  • Report
  • 143 pages
  • IndustryARC
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There have been numerous changes which have taken place in the retail industry over the last decade. One of the most pertinent changes has been the onset of e-commerce retail. E-Commerce retail has brought in a number of advantages for the modern day buyer in terms of making purchases from the comfort of one’s home. In spite of these advantages though, there is still a large percentage of buyers that would prefer to make many of their purchases at the standard brick and mortar stores. These stores have also started to see a change in terms of technology that is employed. With the onset of the digital revolution, data is now easily available across the board for retailers who now only have to assimilate, digest and accordingly, take action on the data. Initially, retailers would obtain data only at the time when the product is purchased. This data would provide information to the retailer as to how man units of the given product was sold and that’s it. The data was used primarily for keeping track of inventory stock. Retail analytics allows retailers to analyse large volume of data to in order to understand individual customer behaviour. Through retail analytics, retailers can analyse data on the sales frequency products, customer preferences, and product preferences by age-group, sex and so on. All of these data points will allow retailers to develop a more centric approach to marketing, pricing and channel strategy.

Retail analytics provides actionable insights on customer behaviour, customer experience through data gathered from sales and web traffic. Numerous surveys have also shown that more 60% of customers would change their retailers if they found content and products that were directed to them as to general marketing strategies for a market as a whole.

The retail analytics market is expected to post a revenue of a little over $5 billion by 2021. In terms of regional contribution, the North American market will be the highest contributor till the end of the forecast period on account of the region being an early adopter of retail analytics. Further to this, many of the large top retailers have their headquarters in this region and are also responsible for driving the overall market.

In terms of Retail Analytics Business Function, the market has been divided into the following Marketing and Customer Analysis, Merchandising and In-store Analysis, Supply Chain Analytics, Strategy and Planning and others. The retail analytics market has also been segmented by the following deployment modes On-demand deployment, Cloud deployment and On-premise deployment. The retail analytics market has also been segmented by the following solutions Data Management software, Analytic tools, Mobile applications, Reporting and Visualization tools. In terms of retail analytics solutions, the market has been divided into the following
Professional services and Support & Maintenance services. The retail analytics market has also been segmented by the following geographies Americas, APAC, Europe and ROW.

Following are just a few of the companies that are operating in the Retail Analytics market:
Adobe Systems Incorporated
Information Builders
International Business Machines Corporation (IBM)
Microsoft Corporation
Microstrategy Incorporated
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1. Retail Analytics– Market Overview

2. Executive Summary

3. Retail Analytics – Market Landscape
3.1. Market Share Analysis
3.2. Comparative Analysis
3.2.1. Product Benchmarking
3.2.2. End User Profiling
3.2.3. Top 5 Financials Analysis

4. Retail Analytics– Market Forces
4.1. Market Drivers
4.2. Market Constraints
4.3. Market Challenges
4.4. Attractiveness of the Retail Analytics Market
4.4.1. Power of Suppliers
4.4.2. Power of Customers
4.4.3. Threat of New Entrants
4.4.4. Threat of Substitution
4.4.5. Degree of Competition

5. Retail Analytics – Strategic Analysis
5.1. Value Chain Analysis
5.2. Pricing Analysis
5.3. Opportunities Analysis
5.4. Product/Market Life Cycle Analysis
5.5. Suppliers and Distributors

6. Retail Analytics Market by Business Function
6.1. Marketing and Customer Analysis
6.2. Merchandising and In-store Analysis
6.3. Supply Chain Analysis
6.4. Strategy and Planning
6.5. Others

7. Retail Analytics Market– By Deployment Model:
7.1. On-demand deployment
7.2. Cloud deployment
7.3. On-premise deployment

8. Retail Analytics Market– By Services:
8.1. Professional Services
8.2. Support & Maintenance Services

9. Retail Analytics Market– By Geography:
9.1. Global Study
9.2. Americas
9.2.1. North America
9.2.2. Brazil
9.2.3. Argentina
9.2.4. Others
9.3. Europe
9.3.1. U.K.
9.3.2. France
9.3.3. Germany
9.3.4. Others
9.4. APAC
9.4.1. China
9.4.2. Japan
9.4.3. India
9.4.4. Others
9.5. ROW

10. Market Entropy
10.1. New Product Launches
10.2. M&As, Collaborations, JVs and Partnerships

11. Company Profiles
11.1. Adobe Systems Incorporated
11.2. Information Builders
11.3. International Business Machines Corporation (IBM)
11.4. Microsoft Corporation
11.5. Microstrategy Incorporated
11.6. Oracle Corporation
11.7. Qlik Technologies, Inc.
11.8. SAP SE
11.9. SAS Institute, Inc.
11.10. Tableau Software, Inc.
*More than 40 Companies are profiled in this Research Report, Complete List available on Request*
"*Financials would be provided on a best efforts basis for private companies"

12. Appendix
12.1. Abbreviations
12.2. Sources
12.3. Research Methodology
12.4. Bibliography
12.5. Compilation of Expert Insights
12.6. Disclaimer
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