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Programmatic Display Advertising Market: by device; by trading channels - With Forecast 2016-2021

  • ID: 3820893
  • Report
  • 139 pages
  • IndustryARC
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Programmatic advertising is the process by which selective advertisements are targeted at specific audiences based on data gathered through the net on what and where the specific audiences’ interest lies. Through specific targeting, an advertiser is ensuring that the chances of his product/service will be utilized will be considerably higher than just having the advertisement viewed by a general audience who may not require the product at all. Further to this the chances of human error is reduced in the sense that wrong content cannot be sent to the wrong audience as everything is automated.

The United States is the largest market as on date due to the country’s early adoption of programmatic display advertising. Programmatic display advertising market was worth a little over $10 billion in 2015. This was a 100% and more growth in revenue over the previous year in the country indicating how lucrative the market is and also how advertisers are realizing higher profits through systematic and targeted advertising. The APAC region is still yet to show the high volume of growth which the United States is showing as of now, however, APAC’s contribution could become significant by the end of the forecast period.

In terms of devices which are used to view these advertisements, mobile devices contribute the highest share to the programmatic display advertising market. This can be understood from the fact that today almost all activities that were done using a laptop can be done with a mobile device. Numerous e-commerce sites are coming out with just a mobile app and not a desktop website thereby forcing the mobile device to be an indispensable tool for the market. It is estimated that close to 50% of all programmatic ads that are viewed world-wide are viewed so through a mobile device.

Real time bidding as of date is the main type of programmatic display advertising that is employed. More than 90% of all programmatic ads that are sold are through RTB. However, it is estimated that over the next few years, a number of companies will start migrating to direct deals as against automated deals for certain accounts. This shift will still not overtake RTB by the end of the forecast period, but could do so beyond that.

In terms of Programmatic display advertising by device the market has been divided into the following Mobile devices, Desktops, Retail displays and Others. The Programmatic display advertising market has also been segmented by the following trading channels Hybrid, Direct deals, Automated deals, Open real-time bidding and Private real-time bidding. The Programmatic display advertising market has also been segmented by the following geographies Americas, APAC, Europe and ROW.

Following are just a few of the companies that are operating in the Programmatic display advertising market:
Adconion Media Group
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1. Programmatic Display Advertising– Market Overview

2. Executive Summary

3. Programmatic Display Advertising – Market Landscape
3.1. Market Share Analysis
3.2. Comparative Analysis
3.2.1. Product Benchmarking
3.2.2. End User Profiling
3.2.3. Top 5 Financials Analysis

4. Programmatic Display Advertising – Market Forces
4.1. Market Drivers
4.2. Market Constraints
4.3. Market Challenges
4.4. Attractiveness of the Programmatic Display Advertising Market
4.4.1. Power of Suppliers
4.4.2. Power of Customers
4.4.3. Threat of New Entrants
4.4.4. Threat of Substitution
4.4.5. Degree of Competition

5. Programmatic Display Advertising – Strategic Analysis
5.1. Value Chain Analysis
5.2. Pricing Analysis
5.3. Opportunities Analysis
5.4. Product/Market Life Cycle Analysis
5.5. Suppliers and Distributors

6. Programmatic Display Advertising Market- By Device:
6.1. Mobile devices
6.2. Desktops
6.3. Retail displays
6.4. Others

7. Programmatic Display Advertising market -By Trading Channels:
7.1. Hybrid
7.2. Direct deals
7.3. Automated deals
7.4. Open real-time bidding
7.5. Private real-time bidding

8. Programmatic Display Advertising Market– By Geography:
8.1. Global Study
8.2. Americas
8.2.1. North America
8.2.2. Brazil
8.2.3. Argentina
8.2.4. Others
8.3. Europe
8.3.1. U.K.
8.3.2. France
8.3.3. Germany
8.3.4. Others
8.4. APAC
8.4.1. China
8.4.2. Japan
8.4.3. India
8.4.4. Others
8.5. ROW

9. Market Entropy
9.1. New Product Launches
9.2. M&As, Collaborations, JVs and Partnerships

10. Company Profiles
10.1. Adconion Media Group
10.2. AppNexus
10.3. BrightRoll
10.4. Convertro
10.5. Criteo
10.6. Dárriens Media Exchange
10.7. Facebook
10.8. Google
10.9. Kontera
10.10. LiveRail
10.11. Microsoft
10.12. ONE by AOL
10.13. Platform One
10.14. Rocket Fuel
10.15. Rubicon Project
10.16. SpotXchange
10.17. StickyADS.tv.
10.18. Tremor Video
10.19. TubeMogul
*More than 40 Companies are profiled in this Research Report, Complete List available on Request*
"*Financials would be provided on a best efforts basis for private companies"

11. Appendix
11.1. Abbreviations
11.2. Sources
11.3. Research Methodology
11.4. Bibliography
11.5. Compilation of Expert Insights
11.6. Disclaimer
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