Global Cloud-based Value-added Services Market 2016-2020

  • ID: 3832369
  • Report
  • Region: Global
  • 56 pages
  • TechNavio
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FEATURED COMPANIES

  • CALLUP
  • Cisco Systems
  • Ericsson
  • Ethrix
  • Gintel AS
  • Huawei
  • MORE
About VAS

VAS provided by telecom industry can be defined as the beneficial mobile services that are apart from the voice communication services. Traditionally, mobile service providers have been offering only voice communication services.

The rapid advancements in technology have led to the evolution of other mobile services beyond the voice communication services to include non-core services. In other words, VAS adds more value to the core mobile services, thereby enabling mobile subscribers to use cell phones and tablets for several non-voice purposes such as sending SMS, MMS, and pictures; accessing the internet for reading news headlines and astrology, retrieving flight information, listening to music, and playing online games; and for m-commerce and mobile banking.

The analysts forecast the global cloud-based value-added services (VAS) market to grow at a CAGR of 14.56% during the period 2016-2020.

Covered in this report

The report covers the present scenario and the growth prospects of the global cloud-based value-added services (VAS) market for 2016-2020. To calculate the market size, the report covers the cloud-based VAS services provided by telecom companies.

The market is divided into the following segments based on geography:

- Americas
- APAC
- EMEA

The report, Global Cloud-Based Value-Added Services (VAS) Market 2016-2020, has been prepared based on an in-depth market analysis with inputs from industry experts. The report covers the market landscape and its growth prospects over the coming years. The report also includes a discussion of the key vendors operating in this market.

Key vendors
- Cisco Systems
- Huawei
- IBM
- Infosys
- Ericsson

Other prominent vendors
- CALLUP
- Ethrix
- Gintel AS
- OCSBOX

Market drivers
- Increasing adoption of mobile broadband

Market challenges
- Low quality of wireless networks

Market trends
- Increasing adoption of IM MVAS applications

Key questions answered in this report
- What will the market size be in 2020 and what will the growth rate be?
- What are the key market trends?
- What is driving this market?
- What are the challenges to market growth?
- Who are the key vendors in this market space?
- What are the market opportunities and threats faced by the key vendors?
- What are the strengths and weaknesses of the key vendors?

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2 of 5

FEATURED COMPANIES

  • CALLUP
  • Cisco Systems
  • Ericsson
  • Ethrix
  • Gintel AS
  • Huawei
  • MORE
PART 01: Scope of the report
  • Market overview
  • Geographical information
  • Vendor selection
  • Summation errors
  • Currency exchange rates
  • End-user segmentation
  • Target audience
  • Key figures
  • Top-vendor offerings
PART 02: Market research methodology
  • Research methodology
  • Economic indicators
PART 03: Introduction
  • Key market highlights
PART 04: Assumptions

PART 05: Market landscape
  • Market overview
  • Global MVAS market
  • Global cloud-based VAS market
PART 06: Geographical segmentation
  • Cloud-based VAS market by geography
  • Americas
  • EMEA
  • APAC
PART 07: Market drivers
  • Adoption of MVAS in emerging economies
  • Shift from on-premises to cloud-based VAS
  • Several advantages of the cloud-based VAS
PART 08: Impact of drivers

PART 09: Market challenges
  • High bargaining power of communication service providers
  • Piracy issues
  • Low quality of wireless networks
  • Concerns over data security and privacy
PART 10: Impact of drivers and challenges

PART 11: Market trends
  • Rising adoption of location-enabled MVAS
  • Increasing adoption of m-commerce
  • Increasing adoption of IM MVAS applications
PART 12: Five forces model

PART 13: Vendor landscape
  • Competitive scenario
PART 14: Key vendor analysis
  • Cisco Systems
  • Huawei
  • IBM
  • Infosys
  • Ericsson
PART 15: Other prominent vendors

PART 16: Appendix
  • List of abbreviations
PART 17: About the Author

List of Exhibits

Exhibit 01: Major countries considered
Exhibit 02: Major currency exchange rates considered
Exhibit 03: Product offerings
Exhibit 04: Various MVAS
Exhibit 05: Global MVAS market 2015-2020 ($ billions)
Exhibit 06: Benefits of cloud-based services
Exhibit 07: Global cloud-based VAS market 2015-2020 ($ billions)
Exhibit 08: Geographical segmentation of cloud-based VAS market 2015 (% share)
Exhibit 09: Geographical segmentation of cloud-based VAS market 2015-2020 (% share)
Exhibit 10: Geographical segmentation of cloud-based VAS market 2015-2020 ($ millions)
Exhibit 11: Cloud-based VAS in Americas 2015-2020 ($ millions)
Exhibit 12: Cloud-based VAS market in EMEA 2015-2020 ($ millions)
Exhibit 13: Cloud-based VAS market in APAC 2015-2020 ($ millions)
Exhibit 14: Smartphone penetration rate of various countries 2014 and 2015 (% of total population)
Exhibit 15: Drivers of cloud-based VAS market
Exhibit 16: Global mobile broadband networks and smartphone adoption 2015 and 2020
Exhibit 17: Mobile phone users by geography (in millions)
Exhibit 18: Impact of drivers
Exhibit 19: Impact of drivers and challenges
Exhibit 20: Five forces model
Exhibit 21: Key leading vendors of the cloud-based VAS market
Exhibit 22: Huawei: Categories and products
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FEATURED COMPANIES

  • CALLUP
  • Cisco Systems
  • Ericsson
  • Ethrix
  • Gintel AS
  • Huawei
  • MORE
New Report Released: - Global Cloud-Based Value-Added Services (VAS) Market 2016-2020

The author of the report recognizes the following companies as the key players in the global cloud-based value-added services (VAS) market: Cisco Systems, Huawei, IBM, Infosys, and Ericsson.

Other Prominent Vendors in the market are: CALLUP, Ethrix, Gintel AS, and OCSBOX.

Commenting on the report, an analyst from the research team said: “Increasing adoption of m-commerce will be a key trend for market growth. -commerce services include payment, banking, and retail money transactions carried out using mobile devices. Over the past few years, the adoption of m-commerce services has been increasing significantly. For instance, the m-pesa service in Kenya provided by Vodafone was used by almost 30% of the country's population in 2012. In 2010, the average monthly transactions done by the users of m-pesa in Kenya were $375 million. Moreover, m-pesa helps users save $3 per transaction. Similarly, in India, several mobile commerce players such as Spice, Oxicash, mChek, ngpay, and ICICI Bank are offering mobile commerce services in partnership with several telecom companies. Changing regulations in favor of m-commerce is increasing the adoption of this service in many countries.”

According to the report, one of the key drivers for market growth will be use of MVAS for day-to-day activities. The adoption of MVAS is increasing at a rapid pace and is being used by subscribers for their daily requirements. Some MVAS offer huge benefits and are convenient to use. For instance, the location-enabled VAS are being used to search locations, find directions to a particular destination, and offer location-based advertising. In addition, m-commerce VAS applications are enhancing the income of users. For instance, in Kenya, users save up to $3 on every mobile transaction performed using m-pesa. Similarly, m-krishi, developed by TCS, provides agricultural information to Indian customers, thereby helping farmers sell their products at market prices fixed by the government.

Further, the report states that one of the challenges for the market will be high bargaining power of communication service providers. In both developed and developing economies, communication service providers have a high bargaining power compared to other stakeholders present in the MVAS value chain. For instance, in China and India, communication service providers have a 60%-80% share of revenue generated by the use of MVAS. The MVAS developers obtain only 10%-25% revenue share in the above two countries. Hence, most of the small and medium-sized MVAS developers are paid less for their R&D activities, which hampers their product and services portfolio. In addition, though some MVAS developers are partnering with handset manufacturers and mobile service providers, their revenue share remains unchanged or changes marginally.

The study was conducted using an objective combination of primary and secondary information including inputs from key participants in the industry. The report contains a comprehensive market and vendor landscape in addition to a SWOT analysis of the key vendors.
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- Cisco Systems
- Huawei
- IBM
- Infosys
- Ericsson
- CALLUP
- Ethrix
- Gintel AS
- OCSBOX
Note: Product cover images may vary from those shown
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