Global Advertising Market 2016-2020

  • ID: 3832371
  • Report
  • Region: Global
  • 56 pages
  • TechNavio
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FEATURED COMPANIES

  • American Express
  • Fiat¸ Comcast
  • General Motors
  • JP Morgan Chase
  • Pfizer
  • Time Warner
  • MORE
About Advertisements

Advertisements include any paid form of non-personal presentation and promotion of ideas, goods or services by an identified sponsor. It is an effective tool used in business to differentiate goods and services in a meaningful way to connect the consumer with the brand.

The analysts forecast the global advertising market to grow at a CAGR of 5.80% during the period 2016-2020.

Covered in this report

The report covers the present scenario and the growth prospects of the global advertising market for 2016-2020. To calculate the market size, the report considers the advertising spend by businesses.

The market is divided into the following segments based on geography:

- Americas
- APAC
- EMEA

The report, Global Advertising Market 2016-2020, has been prepared based on an in-depth market analysis with inputs from industry experts. The report covers the market landscape and its growth prospects over the coming years. The report also includes a discussion of the key vendors operating in this market.

Key vendors
- American Express
- Ford
- Pfizer
- Procter &Gamble
- Verizon Communications

Other prominent vendors
- AT&T
- Fiat
- Comcast
- General Motors
- Johnson and Johnson
- JP Morgan Chase
- L'Oréal
- Time Warner
- Toyota
- Walt Disney

Market drivers
- Increased product penetration in the market

Market challenges
- Rapidly evolving consumer behavior

Market trends
- Increased use of QR codes for advertising

Key questions answered in this report
- What will the market size be in 2020 and what will the growth rate be?
- What are the key market trends?
- What is driving this market?
- What are the challenges to market growth?
- Who are the key vendors in this market space?
- What are the market opportunities and threats faced by the key vendors?
- What are the strengths and weaknesses of the key vendors?

You can request one free hour of our analyst’s time when you purchase this market report. Details are provided within the report.
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Note: Product cover images may vary from those shown
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FEATURED COMPANIES

  • American Express
  • Fiat¸ Comcast
  • General Motors
  • JP Morgan Chase
  • Pfizer
  • Time Warner
  • MORE
PART 01: Executive summary
  • Highlights
PART 02: Scope of the report
  • Market overview
  • Base year
  • Vendor segmentation
  • Summation errors
PART 03: Market research methodology
  • Research methodology
  • Economic indicators
PART 04: Introduction
  • Key market highlights
PART 05: Market landscape
  • Market size and forecast
  • Five forces analysis
PART 06: Market segmentation by medium
  • Global advertising market by medium
  • Global TV advertising market
  • Global digital advertising market
  • Global print advertising market
  • Global OOH advertising market
  • Segment comparison analysis by advertising medium
PART 07: Digital market segmentation by type
  • Digital advertising market by type
  • Global digital search ads market
  • Global digital display ads market
  • Global email marketing market
  • Segment comparison analysis by types of digital advertising
PART 08: Geographical segmentation
  • Regional segregation of global advertising market
  • Advertising market in Americas
  • Advertising market in EMEA
  • Advertising market in APAC
  • Segment comparison analysis by geography
PART 09: Buying criterion

PART 10: Key leading countries
  • Key leading countries in global advertising market
PART 11: Market drivers

PART 12: Impact of drivers

PART 13: Market challenges

PART 14: Impact of drivers and challenges

PART 15: Market trends

PART 16: Vendor landscape
  • Competitive scenario
  • Top advertising agencies
  • Other prominent vendors
PART 17: Appendix
  • List of abbreviations
PART 18: About the Author

List of Exhibits

Exhibit 01: Market segmentation of global advertising market
Exhibit 02: Key market highlights in global advertising market
Exhibit 03: Global advertising market 2015-2020 ($ billions)
Exhibit 04: Five forces analysis
Exhibit 05: Global advertising market by medium in 2015 and 2020
Exhibit 06: Global TV advertising market 2015-2020 ($ billions)
Exhibit 07: Global digital advertising market 2015-2020 ($ billions)
Exhibit 08: Global print advertising market 2015-2020 ($ billions)
Exhibit 09: Global OOH advertising market 2015-2020 ($ billions)
Exhibit 10: Comparison of revenue and growth rates of various advertising mediums 2015-2020 ($ billions)
Exhibit 11: Global digital advertising market segmentation in 2015 and 2020
Exhibit 12: Global digital search ads market 2015-2020 ($ billions)
Exhibit 13: Global digital display ads market 2015-2020 ($ billions)
Exhibit 14: Global email marketing market 2015-2020 ($ billions)
Exhibit 15: Comparison of revenue and growth rates for various types of digital advertising 2015-2020 ($ billions)
Exhibit 16: Global advertising market by geography in 2015 and 2020
Exhibit 17: Advertising market in Americas 2015-2020 ($ billions)
Exhibit 18: Advertising market in EMEA 2015-2020 ($ billions)
Exhibit 19: Advertising market in APAC 2015-2020 ($ billions)
Exhibit 20: Comparison of revenue and growth rates of advertising market by geography 2015-2020 ($ billions)
Exhibit 21: Buying criteria
Exhibit 22: Top 10 countries in terms of advertising spent in 2015
Exhibit 23: Top 10 countries in terms of advertising spent and market share in 2015
Exhibit 24: Top 10 countries in terms of advertising spent in 2020
Exhibit 25: Top 10 countries in terms of advertising spent and market share in 2020
Exhibit 26: Global social media advertising expenditure 2015-2020 ($ billions)
Exhibit 27: Impact of drivers
Exhibit 28: Impact of drivers and challenges
Exhibit 29: Top advertising agencies in 2015
Exhibit 30: Other prominent vendors in the global advertising market
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FEATURED COMPANIES

  • American Express
  • Fiat¸ Comcast
  • General Motors
  • JP Morgan Chase
  • Pfizer
  • Time Warner
  • MORE
New Report Released: - Global Advertising Market 2016-2020

The author of the report recognizes the following companies as the key players in the global advertising market: American Express, Ford, Pfizer, Procter &Gamble, and Verizon Communications.

Other Prominent Vendors in the market are: AT&T, Fiat¸ Comcast, General Motors, Johnson and Johnson, JP Morgan Chase, L'Oréal, Time Warner, Toyota, and Walt Disney.

Commenting on the report, an analyst from the research team said: “Increased targeted options will be a key trend for market growth. The digital medium gathers a large amount of user information, which can be used as an effective tool to target audience. Stretching beyond general demographic and geographic barriers, digital media advertising has opened the door for interest, behavioral, and connection-based targeting methods.These advanced targeting options increase the relevance of advertisements to the users and provide a high level of personalization that cannot be achieved on other advertising channels.”

According to the report, high penetration of mobile devices will be a key driver for market growth. Digital media advertising on mobile devices has been offering a better ROI than desktop computers since 2012. This segment is anticipated to grow during the forecast period due to the rising number of digital media users globally. Personalized campaigns based on the user information, search words, liked pages, and frequent interactions among online acquaintances are the primary factors that increase the effectiveness of these ads. In addition, the social media platforms also increase the effectiveness of the ads. Globally, an estimated 2.2 billion users are active on a monthly basis on social media and more than 72% of this population is on Facebook.

Further, the report states that one of the challenges for the market will be rapid declining of print advertising. Print advertising is declining rapidly, and the major factor is the increasing adoption of the digital platforms for advertising. The print medium is unable to compete with the rapidly digital medium, which is eating into the market share of print advertising. For instance, the classified ads - a major segment for revenue in print advertising - was not able to compete with Craigslist, which provided a free and new model of classified ads using the digital medium. Major media vendors such as Time and New York Times have significantly cut down on their budgets on the print segment. In addition, with the advent of e-papers and e-magazines, the sales of print newspapers and magazines have also declined rapidly.

The study was conducted using an objective combination of primary and secondary information including inputs from key participants in the industry. The report contains a comprehensive market and vendor landscape in addition to a SWOT analysis of the key vendors.
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- American Express
- Ford
- Pfizer
- Procter &Gamble
- Verizon Communications
- AT&T
- Fiat¸ Comcast
- General Motors
- Johnson and Johnson
- JP Morgan Chase
- L'Oréal
- Time Warner
- Toyota
- Walt Disney
Note: Product cover images may vary from those shown
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Note: Product cover images may vary from those shown
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