Global Internet Advertisement Market 2016-2020

  • ID: 3832410
  • Report
  • Region: Global
  • 62 pages
  • TechNavio
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FEATURED COMPANIES

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About Internet Advertisement

The internet advertisement market serves a huge global audience as the advertisers deliver promotional materials through smartphones, gaming consoles, laptops, and tablets. During the period 2001-2015, the global advertisement spending has shifted from a high cost and relatively low-visibility media such as TV channels and newspapers toward a low cost and higher visibility digital media such as the internet.

The faster growth of broadband connectivity in both developed and developing countries is helping the market growth. Other factors leading to the growth of the market are consumer-targeting capabilities and sophisticated measurement techniques. With the availability of big data and online customer analyzing algorithms, advertisers are able to target their consumers easily. Also this gives the data about the reach of the advertisement, the number of target consumers reached by the advertisers.

The analysts forecast the global internet advertisement market to grow at a CAGR of 11.22% during the period 2016-2020.

Covered in this report

The report covers the present scenario and the growth prospects of the global internet advertisement market for 2016-2020. For the purpose of calculating the market size, the report considers the revenue generated from different types of internet ads and by different region in the internet advertisement market.

The market is divided into the following segments based on geography:

- Americas
- APAC
- EMEA

The report, Global Internet Advertisement Market 2016-2020, has been prepared based on an in-depth market analysis with inputs from industry experts. The report covers the market landscape and its growth prospects over the coming years. The report also includes a discussion of the key vendors operating in this market.

Key vendors
- Facebook
- Google
- LinkedIn
- Microsoft
- One by AOL
- Twitter
- Yahoo

Other prominent vendors
- AdMob
- Adobe Systems
- Amobee
- AppNexus
- Baidu
- Chartboost
- Convertro
- Criteo
- Dárriens Media Exchange
- Deutsche Telekom
- IAC
- InMobi
- Matomy Media
- Millennial Media
- Mobile Network Group
- MobPartner
- MoPub
- News Corp
- Opera Software
- Oracle
- Pinterest
- RevMob Mobile Ad Network
- Rubicon Project
- Sohu
- StickyADS.tv
- Tapjoy
- TobeMogul
- Tumblr

Market drivers
- Higher brand recalling capability

Market challenges
- Intense competition and varying consumer interests

Market trends
- Increased use of social media for advertisement

Key questions answered in this report
- What will the market size be in 2020 and what will the growth rate be?
- What are the key market trends?
- What is driving this market?
- What are the challenges to market growth?
- Who are the key vendors in this market space?
- What are the market opportunities and threats faced by the key vendors?
- What are the strengths and weaknesses of the key vendors?

You can request one free hour of our analyst’s time when you purchase this market report. Details are provided within the report.
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FEATURED COMPANIES

  • AdMob
  • Chartboost
  • Facebook
  • Matomy Media
  • MoPub
  • Pinterest
  • MORE
PART 01: Executive summary
  • Highlights
PART 02: Scope of the report
  • Market overview
  • Segments included in the report
  • Customer segments
  • Base year
  • Vendor segmentation
  • Top-vendor offerings
PART 03: Market research methodology
  • Research methodology
  • Economic indicators
PART 04: Introduction
  • Key market highlights
PART 05: Industry overview
  • Comparison between online and offline advertisements
PART 06: Market landscape
  • Market size and forecast
  • Five forces analysis
PART 07: Market segmentation by type
  • Global internet advertisement market by type
  • Global internet advertisement market by search ads
  • Global internet advertisement market by mobile ads
  • Global internet advertisement market by banner ads
  • Global internet advertisement market by digital video ads
  • Global internet advertising market by others
PART 08: Global internet advertisement market by industry
  • Global internet advertisement market by industry
PART 09: Geographical segmentation
  • Global internet advertisement market by region
  • Internet advertisement market in EMEA
  • Internet advertisement market in APAC
  • Internet advertisement market in Americas
PART 10: Key leading countries

PART 11: Buying criteria

PART 12: Market drivers
  • Higher brand recalling capability
  • Growth in mobile internet advertisement
PART 13: Impact of drivers

PART 14: Market challenges
  • Complexity in integration
  • Intense competition and varying consumer interests
PART 15: Impact of drivers and challenges

PART 16: Market trends
  • Increased use of social media for advertisement
  • Accelerated M&A activities in online advertising
PART 17: Vendor Landscape
  • Competitive scenario
  • Key Vendors
  • Other prominent vendors
PART 18: Appendix
  • List of abbreviation
PART 19: About the Author

List of Exhibits

Exhibit 01: Product offerings
Exhibit 02: Comparison between online and offline advertisements
Exhibit 03: Global internet advertisement market 2015-2020 ($ billions)
Exhibit 04: Five forces analysis
Exhibit 05: Global internet advertisement market by type: Overview
Exhibit 06: Global internet advertisement market by search ads 2015-2020 ($ billions)
Exhibit 07: Global search ads internet advertisement market by vendors 2013-2015
Exhibit 08: Global internet advertisement market by mobile ads 2015-2020 ($ billions)
Exhibit 09: Global internet advertisement by banner ads 2015-2020 ($ billions)
Exhibit 10: Global internet advertisement market by digital video ads 2015-2020 ($ billions)
Exhibit 11: Global internet advertisement market by others 2015-2020 ($ billions)
Exhibit 12: Global internet advertisement market share by industry 2015
Exhibit 13: Global internet advertisement market by region 2015
Exhibit 14: Internet advertisement market in EMEA 2015-2020 ($ billions)
Exhibit 15: Internet advertisement market in APAC 2015-2020 ($ billions)
Exhibit 16: Internet advertisement market in Americas 2015-2020 ($ billions)
Exhibit 17: Key leading countries by advertisement type 2015
Exhibit 18: Global internet advertisement market: Buying criteria
Exhibit 19: Impact of drivers
Exhibit 20: Impact of drivers and challenges
Exhibit 21: Expected investment in social networking websites for online advertisement 2016
Exhibit 22: M&A in the internet advertisement market
Exhibit 23: Recent developments in Google
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FEATURED COMPANIES

  • AdMob
  • Chartboost
  • Facebook
  • Matomy Media
  • MoPub
  • Pinterest
  • MORE
New Report Released: - Global Internet Advertisement Market 2016-2020

The author of the report recognizes the following companies as the key players in the global internet advertisement market: Facebook, Google, LinkedIn, Microsoft, One by AOL, Twitter, and Yahoo

Other Prominent Vendors in the market are: AdMob, Adobe Systems, Amobee, AppNexus, Baidu, Chartboost, Convertro, Criteo, Dárriens Media Exchange, Deutsche Telekom, IAC, InMobi, Matomy Media, Millennial Media, Mobile Network Group, MobPartner, MoPub, News Corp, Opera Software, Oracle, Pinterest, RevMob Mobile Ad Network, Rubicon Project, Sohu, StickyADS.tv, Tapjoy, TobeMogul, and Tumblr

Commenting on the report, an analyst from the research team said that increased use of social media for advertisement is one of the trends spurring growth for the market. One of the major trends in the global internet advertising market is the increase in the usage of social media for advertising. According to Technavio estimate, the number of social media users crossed 2.1 billion, globally, in 2015. With this widespread outreach, social media is becoming one of the lucrative platforms for advertising since it caters to a large audience that is proactively engaged online. Social media platforms provide advertisers with efficient targeting options and enhanced conversion tracking since these platforms utilize user interests. With the identification of user interests, advertising agencies can provide their clients with better solutions when it comes to increasing their brand awareness through targeting specifically interested audience. Social media advertisement has come a long way in a relatively short period of time.

According to the report, higher brand recalling capability is a key driver aiding to the growth of this market. Financial services are one of the most data-intensive industries. Online advertisements have a higher brand recalling capability as compared to other digital advertisements such as television commercials. Online advertisements involve better interaction with the audience as compared with other digital advertisements. In internet advertising, audience has a choice to skip an advertisement but only after a small duration. However, this small duration offers the audience an opportunity to interact and respond to the advertisement. On the contrary, the audience can skip television advertisements by either changing channels, switching off the television, or simply moving out of the room. Online advertisements are also much shorter than television advertisements and have a higher completion rate. Even if an online advertisement does not come with a provision of skipping the ad, these ads are shorter and hence the audience do not hesitate in viewing these ads since they are positioned well in-line with the videos or content they are accessing online.

Further, the report states that complexity in integration is challenge the market is facing. Online advertising involves the integration of various functions in the online platform. The integration of ad servers, retargeting companies, ad networks, ad exchanges, and data suppliers is required to bring out an effective advertising service. The optimization of an online advertisement requires the integration of these stakeholders, which is a complex process. Tracking and attribution of advertisements is a difficult task as the transition from one platform to another requires heavy investments, both in terms of money and technology. Moreover, software development for such complex integration processes requires highly skilled manpower that adds to the expenditure. In most cases, small-scale vendors find it difficult to overcome these challenges associated with integration and large investments. They either become defunct or get acquired by a larger vendor.

The study was conducted using an objective combination of primary and secondary information including inputs from key participants in the industry. The report contains a comprehensive market and vendor landscape in addition to a SWOT analysis of the key vendors.
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- Facebook
- Google
- LinkedIn
- Microsoft
- One by AOL
- Twitter
- Yahoo
- AdMob
- Adobe Systems
- Amobee
- AppNexus
- Baidu
- Chartboost
- Convertro
- Criteo
- Dárriens Media Exchange
- Deutsche Telekom
- IAC
- InMobi
- Matomy Media
- Millennial Media
- Mobile Network Group
- MobPartner
- MoPub
- News Corp
- Opera Software
- Oracle
- Pinterest
- RevMob Mobile Ad Network
- Rubicon Project
- Sohu
- StickyADS.tv
- Tapjoy
- TobeMogul
- Tumblr
Note: Product cover images may vary from those shown
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Note: Product cover images may vary from those shown
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