China’s underwear industry started from knitted underwear and cotton jersey at the beginning of reform and opening-up. During the period of brand start-up represented by environmentally friendly underwear, it suffered from the price war, concept war and advertisement war. Afterwards, its development was relatively mature. The preliminary brand layout and industry layout took shape. There existed basic product segmentation. The sizeable underwear industry included relatively entire industry sectors covering knitted sweater and pant, thermal underwear, pyjamas, T-shirt, lingerie, etc. Presently, there are famous underwear brands such as AB and Three Gun in China’s underwear industry.
The basically perfect and mature industry and market system comes into being in China’s underwear industry. There emerges production cluster (factories are mainly located in Guangdong Province, Zhejiang Province, Beijing, Jiangsu Province, etc.) in China’s underwear industry. Moreover, it developed from OEM to a new stage featured with self-owned brand innovation.
According to the report, the market size of China’s underwear industry kept growing in recent years. In 2016, the market size of domestic underwear industry surpassed CNY 280 billion. Lingerie accounts for 60% of the whole underwear market, serving as the key section of the underwear industry.
The market concentration rate is quite low in China’s underwear industry. Based on the report, there are over 3,000 brands in China’s underwear industry, however, the market share of Top 5 enterprises is less than 10%. The market share of international famous brands such as Victoria's Secret exceeds 10% in the U.S. and Japan. The low market concentration rate in China’s explains the relatively low barriers to entry. It is relatively easy to occupy the market with differentiated products. In terms of the present domestic garment industry, the underwear market enjoys prominent profits and growth rate, providing the access to the domestic underwear market with a golden chance. With the increasing living standards of Chinese residents, their demand for underwear keeps growing accordingly.
Chinese underwear market steps into segmentation era. First tier cities gradually focus on fashion and individual consumption, which are followed by second tier cities combining the radiation effect of practical products on the lower tier cities. Third and fourth tier cities and rural areas pay attention to the utilitarian consumption. The segmentation of ages became a segmentation orientation of underwear development in recent years. Personalized underwear, fashionable underwear and functional underwear gradually separate from traditional underwear.
With the level-up living standard in China’s, underwear gradually serves as the supplement of outerwear instead of the pure wearing function. The collocation of underwear and fashion is becoming a kind of development trend. No matter the personalized products or traditional ones possess increasingly high technological content. In addition to aesthetics, lingerie needs to be good for both bodybuilding and health care.
Based on the report, CAGR of Chinese underwear market will maintain around 10% in 2017-2021. The market size of China’s underwear industry will exceed CNY 450 billion up to 2021. In terms of trend, segmentation of Chinese underwear will be the future development trend of China’s underwear industry. Underwear brands should further the research on consumers of different levels, ages and consumption structures to design and exploit series products which can meet the consumers' requirements.
Through this report, the readers can acquire the following information:
- Development Environment of China’s Underwear Industry
- Development Status of China’s Underwear Industry
- Key Enterprises in China’s Underwear Industry and Their Operation Status
- Market Competition of China’s Underwear Industry
- Consumer Behaviors in China’s Underwear Industry
- Segmentation Industry of China’s Underwear Industry
- Major Driving Forces and Market Opportunities in China’s Underwear Industry
- Threats and Challenges Faced by China’s Underwear Industry
- Development Trends of China’s Underwear Industry, 2017-2021
1.1 Definition and Classification of Underwear
1.1.1 Definition of Underwear
1.1.2 Classification of Underwear
1.2 Analysis on Underwear Industry Chain
1.2.1 Major Raw Materials
1.2.2 Major Enterprises
1.2.3 Downstream Customers
1.3 Research Methods of the Report
1.3.1 Parameters and Assumptions
1.3.2 Data Sources
1.4 About the Author
2 Operation Status of China Underwear Industry, 2011-2016
2.1 Development Environment of China Underwear Industry
2.1.1 Policy Environment
2.1.2 Economic Environment
2.1.3 Social Environment
2.2 Supply Status of China Underwear Industry, 2011-2016
2.2.1 Major Underwear Types in China
2.2.2 Major Production Areas of Underwear in China
2.2. 3 Analysis on Production Capacity and Output Volume of Underwear in China
2.3 Demand on Underwear in Chinese Market, 2011-2016
2.3.1 Market Size of Underwear in China
2.3.2 Analysis on Niche Demand of Chinese Underwear
2.4 Barriers to Entry of China Underwear Industry
2.4.1 Policy Barriers
2.4.2 Capital Barriers
2.4.3 Technical Barriers
2.4.4 Brand Barriers
3 China Underwear Segment Industry, 2011-2016
3.1 Thermal Underwear
3.1.1 Status of China Thermal Underwear Industry
3.1.2 Development Trend of China Thermal Underwear Market
3.2 Knitted Underwear
3.2.1 Market Development Status of China Knitted Underwear Industry
3.2.2 Development Trend of China Knitted Underwear Industry
3.3.1 Analysis on Lingerie in China
3.3.2 Lingerie Market Development Trend
3.4 Men's Underwear
3.4.1 Market Status of Men's Underwear in China
3.4.2 Development Trend of Men's Underwear Brands in China
3.5.1 Development Status of China Pajamas Industry
3.5.2 Development Trend of China Pajamas Industry
4 Analysis on Consumption Behaviors in Chinese Underwear Market, 2011-2016
4.1 Consumption Status of Underwear in China
4.1.1 Underwear Brand Concept of Consumers
4.1.2 Increasing Underwear Consumption Level in China
4.1.3 Underwear Consumption in Network Era
4.2 Analysis on Chinese Underwear Consumers
4.2.1 Consumption Objectives
4.2.2 Consumer Behaviors and Market Countermeasures in China Underwear Industry
4.2.3 Analysis on Purchase Behaviors of Underwear Consumers
4.2.4 Factors Influencing Consumers' Purchase Behaviors
4.3 Figure of Chinese Ladies and Underwear Consumption Features
4.3.1 Overview of Figure Changes on Chinese Ladies
4.3.2 Physical Characteristic Differences of Ladies in All Ages
4.3.3 Physical Characteristic Differences of People in Different Areas
4.3.4 Research and Analysis of Underwear Consumption Characteristics
4.4 Potentials and Trend of Underwear Consumption in China
4.4.1 Analysis on Development Potentials of Underwear Consumption
4.4.2 Lingerie Consumption Trend
5 Analysis on Import and Export of Underwear in China, 2011-2016
5.1 Export of Chinese Underwear
5.1.1 Total Export Volume of Chinese Underwear
5.1.2 Factors Influencing Export of Chinese Underwear
5.1.3 Prediction on Export Trend of Chinese Underwear
5.2 Analysis on Import of Underwear in China
5.3 Export Quota of Textiles
6 Analysis on Competition in China Underwear Industry, 2011-2016
6.1 Competitiveness of China Underwear Industry
6.1.1 Overall Competitiveness of China Underwear Industry
6.1.2 Prediction on Competitiveness Development of China Underwear Industry
6.2 Analysis on Competition among Underwear Brands
6.2.1 Market Competition of High-end Underwear in China
6.2.2 Competition Status of High-end Lingerie
6.2.3 Competition Status in Thermal Underwear Market
6.3 Competition Status of Key Areas in China Underwear Industry
6.3.1 Yiwu, Zhejiang Province
6.3.2 Wenzhou, Zhejiang Province
6.3.3 Yanbu of Foshan, Guangdong Province
6.3.5 Quanzhou, Fujian
6.3.6 Other Regions
7 Analysis on Production Costs and Sales of China Underwear Industry, 2013-2016
7.1 Underwear Production Costs in China, 2013-2016
7.1.1 Costs of Raw Materials
7.1.2 Labor Costs
7.2 Price Trend in China Underwear Market, 2013-2016
7.3 Analysis on Factors Influencing Underwear Production Costs and Prices in China
8 Analysis on Key Enterprises in China Underwear Industry, 2011-2016
8.1.1 Enterprise Profile of Triumph
8.1.2 Operation Status of Triumph in Chinese Market
8.2.1 Enterprise Profile
8.2.2 Operation Status of Wacoal in Chinese Market
8.3 Embry Group
8.4 Shanghai Three Gun (Group) Co., Ltd.
8.4.1 Enterprise Profile
8.4.2 Operation Status
8.5 Jiangsu AB Group Co., Ltd.
8.6 Beijing Aimer Lingerie Co., Ltd.
8.7 Shanghai Bailian Group Co., Ltd.
8.8 Shanghai Nanjiren Textile Development Co., Ltd.
8.9 Gracewell Group Healthcare Science & Technology Co., Ltd.
8.10 Shenzhou International Group Holdings Ltd.
8.11 Other Enterprises
9 Prospect of China Underwear Industry, 2017-2021
9.1 Prediction on Supply of China Underwear Industry
9.2 Prediction on Market Demand of China Underwear Industry
9.2.1 Development Trend of Underwear Requirements
9.2.2 Development Trend of Underwear Fabric
9.2.3 Segmentation Trend in Underwear Market
9.3 Fashion Trend in Underwear Industry
9.3.1 Lingerie Fashion Trend
9.3.2 Fashion Trend of Men's Underwear
Chart Market Size of China Underwear Industry, 2011-2016
Chart Market Size of China Men's Underwear Industry, 2011-2016
Chart Major Manufacturers and Their Market Shares in China Underwear Industry, 2013-2016
Chart Underwear Purchase Places of Chinese Consumers, 2015
Chart Underwear Purchase Time of Chinese Consumers, 2015
Chart Underwear Types Favored by Chinese Men, 2015
Chart Proportion of Underwear Colors Chosen by Chinese Consumers, 2015
Chart Price Range Accepted by Chinese Underwear Consumers, 2015
Chart Export Unit Price of Chinese Cotton Underwear, 2015
Chart Export Value of Chinese Cotton Underwear by Country, 2015
Chart Export Unit Price of Chinese Artificial Fiber Underwear, 2015
Chart Export Value of Chinese Artificial Fiber Underwear by Country, 2015
Chart Forecast on Market Size of Underwear in China, 2017-2021
- Embry Group
- Gracewell Group Healthcare Science & Technology Co., Ltd.
- Jiangsu AB Group Co., Ltd.
- Shanghai Bailian Group Co., Ltd.
- Shanghai Nanjiren Textile Development Co., Ltd.
- Shanghai Three Gun (Group) Co., Ltd.
- Shenzhou International Group Holdings Ltd.