Corporate culture is a hot topic among businesses who want to attract the best talent, translate their values to their products and services, and show customers what they're all about. There are significant benefits that come from a vibrant and impactful culture. They are:
- Focus and Spirit: Aligns the entire company towards achieving its vision, mission, and goals.
- Engagement: Builds higher employee motivation, productivity, and innovative problem solving.
- Cohesion: Builds consistency and coordination among the company’s various departments and divisions
Also culture often becomes the focus of attention during periods of organizational change. Mergers and acquisitions, new systems implementations and elaborate initiatives typically fail because organizations become caught in the so-called "jaws of culture” - when the existing culture becomes inappropriate, and hinders rather than supports progress.
Description of the topic:
Get on a Southwest flight to anywhere, buy shoes from Zappos.com, pants from Nordstrom, groceries from Whole Foods, anything from Costco, a Starbucks espresso, or a Double-Double from In N' Out, and you'll get a taste of these brands’ vibrant cultures.
Unfortunately culture is often misunderstood and discounted as a touchy-feely, rather than a bottom line, component of a business. That’s not the case.
As Peter Drucker, the founder of modern management said, “Culture eats strategy for lunch.” Culture is one of the most important business drivers that has to be intentionally set and periodically adjusted to push long-term, sustainable success. It's not good enough just to have an amazing product and a healthy bank balance. The workplace culture can enable a company's success, or be the key to its undoing.
What about your company’s culture? Does it inspire and engage or get in your people’s way, slowing and wearing them down? Is it driven from top-down directives or cross-department collaboration? What stories do your people and your customers tell about you? This webinar will show how you can get a good read on the health of your culture.
- Discover why culture is like an iceberg: What’s above and below the water line.
- Identify and analyze the six key elements of culture in every business or organization.
- Review twelve daily ways effective leaders can communicate and reinforce company culture.
- Plan specific actions you will take to lead or influence changes in the culture of your organization.
- Use a three step process to pinpoint what drives the culture of your team, department or company.
- Understand what successful leaders know and do that helps them avoid cultural traps and mis-fires.
Executive Coach and Smart Growth Speaker ,
The Smart Moves Coach
Marcia Zidle is a board certified executive coach and keynote speaker based in Dallas Texas. Marcia, The Smart Moves Coach, helps companies target and implement their elephants - the highest pay-off activities - that will produce the results they want. In other words, she works with business leaders and their teams to get on the right track, stay on the right track, and avoid getting side tracked in their drive for high performance, high profitability and high purpose.
Marcia has over 25 years of management, business consulting and international experience in the areas of business strategy and execution; personal and team leadership; talent engagement and development; social and emotional intelligence; culture and change management.
Marcia is also the host of The Business Edge, an international internet radio show on the business channel of Voice America Media, giving practical advice to CEO's, company owners and executive teams on how to move up to the next level, ahead of their competition into new areas, over and around obstacles beyond business as usual, towards building a solid leadership foundation for growth.