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Optimize Your Parking Assets to Boost Revenue - Webinar

  • ID: 3841816
  • Webinar
  • 90 Minutes
  • Lorman Business Center, Inc.
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Learn how to run an effective parking system in your community that considers revenue and customer service tradeoffs.

An improperly run parking system, perhaps more than any other public asset, has a very real impact on the life of citizens and the success, or not, of a business district. Many public officials do not completely understand the cost of parking, and thus the revenues needed to maintain a healthy, vibrant, and revenue positive program. Parking, when operated and executed properly, can often be self funded and even contribute monies to the general fund, rather than being a funding drain.

This topic helps those responsible for parking decisions understand the cost of parking and how to optimize parking revenues in order to cover debt service, repairs and maintenance, and operating costs. Learn the optimal methods of parking provider procurement and elements of contract negotiation which may not be inherently clear in public parking operations. Even self operated parking programs face line item expense issues, which when minimized, deliver the same end result as revenue gains. Whether your agency has structured parking at the beginning or end of a life cycle, street parking, or any type of parking asset, this workshop is critical in optimizing parking revenues for the benefit of your community.

Learning Objectives
  • You will be able to define how parking should be priced and operated by asset type.
  • You will be able to identify areas for improvement within your parking system.
  • You will be able to recognize opportunity for revenue growth and expense reduction.
  • You will be able to review the performance of your parking system to best practice benchmarks.
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Off Street Parking
  • Market Rate Surveys
  • Parking Access and Revenue Control Systems (PARCS)
  • Functional Design and Optimization
On Street Parking
  • Right Pricing Preferred Stalls
  • Meter Methods of Operation
  • Enforcement
Emerging Technology
  • Online Aggregators
  • Parking Apps
  • TNCs/AVs
Event Parking
  • Pre vs. Post Cashier
  • Event Handheld Equipment
  • Mixed Use Development
Contracts and Expenses
  • Operator or Owner Written
  • Statement Review
  • Expense Line Items
  • Operational Assessments
  • RFPs
Maintaining Your Asset
  • Audits
  • Asset Management Plan
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Ashley Hiniker Walker Parking Consultants, Jonathan Wicks Walker Parking Consultants
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This webinar is designed for state, county and municipal officials, city managers, board members, controllers, accountants and attorneys.
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