Strategy Briefings offer unique insight into emerging trends world-wide. Aimed squarely at strategists and planners, they draw on The vast information resources to give top line insight across markets and within consumer segments. Written by some of our most experienced analysts, they are designed as provocations for senior management to use in their own forum, allowing them to stand back and reflect on the behaviour and motivation driving global markets today and tomorrow
Market sizes (historic and forecasts), company shares, brand shares and distribution data.
Why buy this report?:
- Identify factors driving change now and in the future
- Understand motivation
- Forward-looking outlook
- Briefings and presentation should provoke lively discussion at senior level
- Take a step back from micro trends
- Get up to date estimates and comment
State of the Digital Landscape
Markets to Watch
Barriers to Digital Adoption
Asia Pacific global internet hub in 2016
Asia Pacific will be home to more than half of global internet users in 2016, a result of a fast-expanding mobile subscriber base across the region. China is the regional leader in mobile internet usage and mobile-based shopping.
Africa’s mobile revolution will continue in 201
Competition, proactive regulations and young population will result in the world’s fastest growth in African internet users in 2016. Though rapid expansion in cellular networks will drive internet uptake, governments are expanding fixed-broadband networks for better rural internet coverage.
Digital gap between emerging and developed nations will narrow over 2015-2030
Over 2015-2030, emerging nations will witness fast growth in mobile internet coverage and account for a higher proportion of mobile internet subscribers than developed markets. By 2030, the Middle East and Africa will replace Western Europe and Latin America will unseat North America as the regions with the most mobile internet subscriptions.
India will be the most attractive emerging market; the US will lead the developed world
By 2030, the most attractive telecom markets will be India, Iran, Mexico, the US and France. India will have one of the fastest fixed-broadband growth rates in Asia over next 15 years while rural telecom investments will extend service to more pockets of the US.
Income inequality and data privacy are key factors impeding digital adoption
While access to digital services have been growing at a healthy pace, factors such as income inequality and concerns surrounding data privacy continue to act as barriers for digital connectivity. Ageing populations in the developed world, the persistent rural-urban digital divide globally and higher cost of services in emerging markets are other challenges for digital adoption.