Global Facial Serum Market 2016-2020

  • ID: 3846143
  • Report
  • Region: Global
  • 88 pages
  • TechNavio
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FEATURED COMPANIES

  • Amway
  • Burberry
  • Chatters Canada
  • Conair
  • Estée Lauder
  • Johnson & Johnson
  • MORE
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About Facial Serum

A cosmetic serum is usually a water-based, non-greasy, and intensive formula that contains a high concentration of active substances. Serums can also be oil-based but have an oil-free texture (owing to less concentration of oil in the formulation). The oil-free texture can help them to penetrate deeper.

Serums get rapidly absorbed and have the ability to penetrate into deeper layers, together with its active ingredients, to moisturize and deliver added nutrients. Serums contain high concentrations of active ingredients, so are usually made to contain just a few active ingredients. Due to high concentrations of active ingredients, serums produce the desired results faster than other creams or similar products.

The analysts forecast the global facial serum market to grow at a CAGR of 3.88% during the period 2016-2020.

Covered in this report

The report covers the present scenario and the growth prospects of the global facial serum market for 2016-2020. To calculate the market size, the report considers the revenue generated from the retail and salon sales of facial serum products to individual customers in the global market.

The market is divided into the following segments based on geography:

- Americas
- APAC
- Europe
- MEA

The report, Global Facial Serum Market 2016-2020, has been prepared based on an in-depth market analysis with inputs from industry experts. The report covers the market landscape and its growth prospects over the coming years. The report also includes a discussion of the key vendors operating in this market.

Key vendors
- Beiersdorf
- Estée Lauder
- L'Oréal
- P&G
- Shiseido

Other prominent vendors
- Amway
- Avon Products
- Burberry
- Cadiveu Professional USA
- Chanel
- Chatters Canada
- Clarins
- Combe
- Conair
- Coty
- Edgewell Personal Care
- Henkel
- Helen of Troy Limited
- Johnson & Johnson
- Kao
- LVMH
- Marchesa
- Mary Kay
- O Boticário
- Revlon
- Tom's of Maine
- Unilever
- World Hair Cosmetics

Market drivers
- Portfolio extension to include products with different properties

Market challenges
- Increasing number of domestic and niche brands

Market trends
- Increasing use of natural and organic ingredients

Key questions answered in this report
- What will the market size be in 2020 and what will the growth rate be?
- What are the key market trends?
- What is driving this market?
- What are the challenges to market growth?
- Who are the key vendors in this market space?
- What are the market opportunities and threats faced by the key vendors?
- What are the strengths and weaknesses of the key vendors?

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Note: Product cover images may vary from those shown
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FEATURED COMPANIES

  • Amway
  • Burberry
  • Chatters Canada
  • Conair
  • Estée Lauder
  • Johnson & Johnson
  • MORE
1h Free Analyst Time

Speak directly to the analyst to clarify any post sales queries you may have.

PART 01: Executive summary

Highlights

PART 02: Global skin care market summary

PART 03: Scope of the report
  • Market overview
  • Key-vendor offerings
PART 04: Market research methodology
  • Research methodology
  • Economic indicators
PART 05: Introduction
  • Key market highlights
PART 06: Market landscape
  • Market overview
  • Market size and forecast
  • Differences between creams, lotions, and serums
  • Differences between serums, essences, and ampoules
  • Five forces analysis
PART 07: Market segmentation by product category
  • Global facial serum market by product category
  • Global eye serums market
  • Global blemish and acne treatment serums market
  • Global face sunscreen serums market
  • Global face moisturizing serums market
  • Global facial self-tanning serums market
PART 08: Retail format segmentation
  • Global facial serum market by retail format
  • Specialty retail stores
  • Department stores
  • Hypermarkets, supermarkets, and convenience stores
  • Others
PART 09: Geographical segmentation
  • Geographical segmentation
  • Facial serum market in the Americas
  • Facial serum market in Europe
  • Facial serum market in APAC
  • Facial serum market in MEA
  • Overall comparison of regions
PART 10: Key leading countries
  • US
  • Brazil
  • Japan
  • China
  • UK
PART 11: Market drivers
  • Portfolio extension to include products with different properties
  • Rising sales of premium products and growing middle-class aspirational spending
  • Aging population
PART 12: Impact of drivers

PART 13: Market challenges
  • Increasing number of domestic and niche brands
  • Patent-driven market
  • Criticality of inventory management and product sourcing
PART 14: Impact of drivers and challenges

PART 15: Market trends
  • Increasing use of natural and organic ingredients
  • Packaging innovations
  • Leveraging online channel and in-store digital initiatives
PART 16: Vendor landscape
  • Competitive scenario
  • Comparative analysis of the key vendors
  • Beiersdorf
  • Estée Lauder
  • L’Oréal
  • Procter & Gamble (P&G)
  • Shiseido
  • Other prominent vendors
PART 17: Appendix
  • List of abbreviations
PART 18: About the Author

List of Exhibits

Exhibit 01: Differentiating factors of market
Exhibit 02: Consumer insights
Exhibit 03: Market opportunity
Exhibit 04: Criteria for beauty brands to select a particular retailer
Exhibit 05: Merchandising management for beauty retailers
Exhibit 06: Market entry barriers
Exhibit 07: Global facial serum market by products
Exhibit 08: Beauty industry
Exhibit 09: Global facial serum market 2015-2020 ($ billions)
Exhibit 10: Five forces analysis
Exhibit 11: Global facial serum market by product category 2015 and 2020
Exhibit 12: Global facial serum market segmentation by product category 2015-2020 ($ billions)
Exhibit 13: Global eye serums market 2015-2020 ($ millions)
Exhibit 14: Global blemish and acne treatment serums market 2015-2020 ($ millions)
Exhibit 15: Global face sunscreen serums market 2015-2020 ($ millions)
Exhibit 16: Global face moisturizing serums market 2015-2020 ($ millions)
Exhibit 17: Global facial self-tanning serums market 2015-2020 ($ millions)
Exhibit 18: Global facial serum market by retail format 2015 (% share of revenue)
Exhibit 19: Geographical segmentation of market by revenue 2015 and 2020 (% of total revenue)
Exhibit 20: Geographical segmentation of market by revenue 2015-2020 ($ billions)
Exhibit 21: Comparison of geographies
Exhibit 22: Facial serum market in the Americas 2015-2020 ($ millions)
Exhibit 23: Facial serum market in Europe 2015-2020 ($ millions)
Exhibit 24: Facial serum market in APAC 2015-2020 ($ millions)
Exhibit 25: Facial serum market in MEA 2015-2020 ($ millions)
Exhibit 26: Comparison of regions: CAGR 2015-2020, market share 2015, and base value 2015:
Exhibit 27: Key leading countries 2015
Exhibit 28: Facial serum market in the US 2015-2020 ($ millions)
Exhibit 29: Facial serum market in Brazil 2015-2020 ($ millions)
Exhibit 30: Facial serum market in Japan 2015-2020 ($ millions)
Exhibit 31: Facial serum market in China 2015-2020 ($ millions)
Exhibit 32: Facial serum market in the UK 2015-2020 ($ millions)
Exhibit 33: Global aging population 2009-2014 (millions of people over 65 years of age)
Exhibit 34: Impact of drivers
Exhibit 35: Impact of drivers and challenges
Exhibit 36: Operating margin in FY:2015 comparison (%)
Exhibit 37: Sales growth (FY:2014-Fy:2015) comparison (%)
Exhibit 38: Key vendors: Benchmarking on product offerings and geographical presence
Exhibit 39: Beiersdorf: Business and geographical segmentation by revenue 2015 (% of revenue share)
Exhibit 40: Recent development
Exhibit 41: Estée Lauder: Business and geographical segmentation by revenue 2015 (% of revenue share)
Exhibit 42: Estée Lauder: Strength and weakness
Exhibit 43: Recent development
Exhibit 44: L'Oréal: Business and geographical segmentation by revenue 2015 (% of revenue share)
Exhibit 45: L’Oréal: Strength and weakness
Exhibit 46: Recent developments
Exhibit 47: P&G: Business and geographical segmentation by revenue 2015 (% of revenue share)
Exhibit 48: P&G in global facial serum market
Exhibit 49: P&G: Strength and weakness
Exhibit 50: Recent developments
Exhibit 51: Shiseido: Business and geographical segmentation by revenue in 2015 (% of revenue share)
Exhibit 52: Recent developments
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FEATURED COMPANIES

  • Amway
  • Burberry
  • Chatters Canada
  • Conair
  • Estée Lauder
  • Johnson & Johnson
  • MORE
1h Free Analyst Time

Speak directly to the analyst to clarify any post sales queries you may have.

New Report Released: - Global Facial Serum Market 2016-2020

The author of the report recognizes the following companies as the key players in the global facial serum market: Beiersdorf, Estée Lauder, L'Oréal, P&G, and Shiseido.

Other Prominent Vendors in the market are: Amway, Avon Products, Burberry, Cadiveu Professional USA, Chanel, Chatters Canada, Clarins, Combe, Conair, Coty, Edgewell Personal Care, Henkel, Helen of Troy Limited, Johnson & Johnson, Kao, LVMH, Marchesa, Mary Kay, O Boticário, Revlon, Tom's of Maine, Unilever, and World Hair Cosmetics (Asia).

Commenting on the report, an analyst from the research team said: “Innovation in packaging is one of the recent trends gaining traction in the market. The packaging of products plays a two-fold role of safeguarding the content and as a marketing tool to make the products stand out on a store shelf and allure consumers to choose the product. Some of the serums launched in 2015 that had innovative packaging were the dual-phase serum for Clarins Double Serum and IOMA’s device for measuring hydration in the skin. The emergence of oil-based cosmetics is leading to innovations in packaging that enable deep formulations to be held and dispensed in a more effective manner.”

According to the report, the rising sales of premium products and growing middle-class aspirational spending is an important driver contributing to this market’s growth. The sale of premium skin care products is increasing globally, and this is encouraging manufacturers to expand their offerings, including facial serums, in the luxury segment. One of the factors driving the sales of these products is the high demand from the middle-income class population. Growing middle-income class aspirational spending in developing countries such as Brazil, Thailand, China, India, and Malaysia is helping to drive the sales of the global skin care market. The rising disposable income among the middle-class population is also encouraging the market to grow. The size of the middle-income class will increase further over the next 20 years starting from 2015 as three billion people are expected to enter the middle-income class during this period. Thus, the middle-income class will be the major target audience for skin care vendors, including facial serum manufacturers during the forecast period.

Further, the report states that the increasing number of domestic and niche brands is a major challenge this market’s facing. Cost-effectiveness and consumer loyalty tend to elongate the product acceptance cycles of established vendors in the market. However, they face competition from several domestic and niche brands that are active in certain geographies and offer products that suit the specific requirements of consumers. As domestic brands are perceived to have better understanding of local consumers, their preferences, and their skin types and associated issues, they remain highly patronized causing many established brands to fight for shelf-space at major specialty stores, hypermarket, and supermarkets.

The study was conducted using an objective combination of primary and secondary information including inputs from key participants in the industry. The report contains a comprehensive market and vendor landscape in addition to a SWOT analysis of the key vendors.
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- Beiersdorf
- Estée Lauder
- L'Oréal
- P&G
- Shiseido
- Amway
- Avon Products
- Burberry
- Cadiveu Professional USA
- Chanel
- Chatters Canada
- Clarins
- Combe
- Conair
- Coty
- Edgewell Personal Care
- Henkel
- Helen of Troy Limited
- Johnson & Johnson
- Kao
- LVMH
- Marches
Note: Product cover images may vary from those shown
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