MSVAS is an early warning system for a motorcycle rider, which constantly monitors the rider's blind spots and helps in lane changing decisions. The current MSVAS consists of a sensor array, with a sensor placed at each strategic location at the front and rear ends of the motorcycle. While the rear sensors are used for monitoring the blind spots in the current and surrounding lanes as an extra-sensory source of information, the front sensors on the other hand are for a plausibility check, as well as to ascertain the direction and lane of the traffic being tracked.
The analysts forecast the global motorcycle side view assist system (MSVAS) market to grow at a CAGR of 22.78% during the period 2016-2020.
Covered in this report
The report covers the present scenario and the growth prospects of the global motorcycle side view assist system (MSVAS) market for 2016-2020. To calculate the market size, the report considers a combination of top-down and bottom-up approaches, wherein our in-house databases have been used to arrive at the global MSVAS market.
The market is divided into the following segments based on geography:
- North America
The report, Global Motorcycle Side View Assist System (MSVAS) Market 2016-2020, has been prepared based on an in-depth market analysis with inputs from industry experts. The report covers the market landscape and its growth prospects over the coming years. The report also includes a discussion of the key vendors operating in this market.
Other prominent vendors
- Motorcycle warning system
- Increased adoption of ECC in motorcycles to complement use of MSVAS
- Infrastructural challenges for MSVAS: Bidirectional traffic systems
- VSR systems to augment MSVAS
Key questions answered in this report
- What will the market size be in 2020 and what will the growth rate be?
- What are the key market trends?
- What is driving this market?
- What are the challenges to market growth?
- Who are the key vendors in this market space?
- What are the market opportunities and threats faced by the key vendors?
- What are the strengths and weaknesses of the key vendors?
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- Market overview
- Report coverage
- Product and market definitions
- Research methodology
- Economic indicators
- Key market highlights
- Value chain analysis
- Product life cycle
- Regulatory frameworks governing MSVAS
- Market overview
- System operations: MSVAS
- Market size and forecast
- Five forces analysis
- Market in North America
- Market in Europe
- Market in APAC
- Safety-oriented consumer behavior drivers
- Regulation-oriented consumer behavior driver
- Sales trend drivers
- Technological drivers
- Consumer behavior challenges
- Regulatory and infrastructural challenges
- OEM specific challenges
PART 10: Vendor landscape
- Competitive benchmarking
- Other prominent vendors
- List of abbreviations
List of Exhibits
Exhibit 01: Report coverage
Exhibit 02: Definitions of some terms used in this report
Exhibit 03: Motorcycle riders' group maneuver: Slower to faster/passing lane
Exhibit 04: Motorcycle riders' group maneuver: Faster to slower lane
Exhibit 05: Components of advanced motorcycle driver assistance suite (AMDAS)
Exhibit 06: Constituents of the future AMDAS
Exhibit 07: Value chain analysis of MSVAS
Exhibit 08: Life cycle of automotive MSVAS 2016
Exhibit 09: Existing regulatory framework around the world governing MSVAS
Exhibit 10: List of common NCAPs worldwide
Exhibit 11: Government and transport authorities' initiatives on safety
Exhibit 12: Market landscape: Global MSVAS
Exhibit 13: MSVAS: Live case scenario
Exhibit 14: Core component of Bosch MSVAS: Bosch ultrasonic sensor
Exhibit 15: Components of Honda MSVAS
Exhibit 16: MSVAS sample process flow
Exhibit 17: Global MSVAS market (thousands of units)
Exhibit 18: Five forces analysis
Exhibit 19: Key leading regions for MSVAS penetration 2015-2020
Exhibit 20: Geographical spread analysis for MSVAS 2015-2020
Exhibit 21: North American MSVAS market 2015-2020 (thousands of units)
Exhibit 22: European MSVAS market 2015-2020 (thousands of units)
Exhibit 23: BMW Motorrad: Global motorcycle sales distribution 2015
Exhibit 24: Top ten countries by GDP 2012-2015 ($ billions)
Exhibit 25: APAC MSVAS market 2015-2020 (thousands of units)
Exhibit 26: HNWI population by region 2015-2020 (millions)
Exhibit 27: Number of dollar billionaires by country 2015
Exhibit 28: Leading countries for ultra-luxury and luxury motorcycles
Exhibit 29: Comparison of traditional cruise control with electronic cruise control
Exhibit 30: Expected rise of auto electronic content in automotive industry 2015-2020
Exhibit 31: Global causes of motor vehicle fatalities 2015
Exhibit 32: Comparison of the types of VSR systems
Exhibit 33: Qualitative vendor analysis
The author of the report recognizes the following companies as the key players in the global motorcycle side view assist system (MSVAS) market: Bosch, Garmin, and Honda.
Other Prominent Vendors in the market are: Motorcycle warning system, and Yamaha.
Commenting on the report, an analyst from the research team said: “Helmet-mounted ADAS is expected to assimilate MSVAS which will be a key trend for market growth. Motorcycle ADAS has been one of the technological forerunners that is slated to replace all disparate systems by combining all their functionalities under one umbrella suite of offerings. These ADAS offerings usually consist of sensors mounted upon the motorcycle to monitor the surrounding environment for motion detection purposes. These ADAS offerings are expected to use the helmet as the output device for all visual displays for ADAS signaling and warnings.”
According to the report, the need for MSVAS will be a key driver for market growth. In the US, motorcycle fatalities represent roughly 5% of all annual highway fatalities. What is quite intriguing is that motorcycles represent only a little over 2% of all registered vehicles in the US. This seems quite skewed and shows an apparently high accident to fatality conversion rates for motorcycles themselves. One of the primary reasons for such high fatality conversion rates is because a motorcycle does not provide any protection in case of a crash. For example, our statistics indicate that approximately 75% of reported motorcycle crashes result in injury or death. The same figure for car crashes is approximately about 25%. This is quite telling about the risks in motorcycle use and the need for safety and rider assistance systems in motorcycles like MSVAS.
Further, the report states that one of the foremost challenges for MSVAS when used in emerging economies is the fact that much of the traffic on such countries is uncoordinated. This results in bidirectional traffic movements, where adjacent lanes have traffic moving in directions opposite to each other. The situation is most acute wherever there is no separator in between the lanes.
The study was conducted using an objective combination of primary and secondary information including inputs from key participants in the industry. The report contains a comprehensive market and vendor landscape in addition to a SWOT analysis of the key vendors.