Changes to TV Packages

  • ID: 3846228
  • Report
  • Region: Global
  • 62 Pages
  • Parks Associates
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33% of Pay-Tv Households Have Changed Their Pay-Tv Package Within the Past Year
This 360 View Update analyzes current trends and consumer opinion of pay-TV channel packages among the rising popularity of skinny bundles and OTT video services. The research examines changes made to TV services by differing subscriber groups, including Upgraders, Downgraders, and First-time Subscribers. The analysis also explores subscriber and demographic groups to understand consumer priorities regarding the channels bundled into pay-TV channel packages, including must-have channels that can be used to build targeted offerings.

Key Topics:

- Consumer attitudes and preferences for pay-TV channel packages
- Current trends in pay-TV service subscriptions
- Demographic profiles of subscriber groups
- Factors that impact pay-TV service subscriptions

Research Benefits:

- Highlights consumer attitudes and trends
- Evaluates difference in channel appeal between upgraders and downgraders
- Identifies growth opportunities for pay-TV providers
- Provides industry insight on current landscape of pay-TV market
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1. About the Research

2. Previous Research

3. Industry Insight

4. Key Findings

5. Recommendations

6. Change in Pay-TV Service Subscriptions
Pay-TV Service Subscription (2011 - 2016)
Recent Change to Pay-TV Service (2015 - 2016)
% Making a Recent Change to Pay TV Services by Provider (Q1/16)
Downgrades of Pay-TV Service by Provider (2015 - 2016)

7. Comparison of Subscriber Groups: Upgraders, Downgraders, and First-time Subscribers
Demographic Comparison of Pay-TV Upgraders, Downgraders, New Subscribers, & All Pay-TV HHs (Q1/16)
Net Promoter Score: Comparing Pay-TV Subscribers (Q1/16)
OTT Service Subscription by Subscriber Groups (Q1/16)
Number of OTT Service Subscriptions by Subscriber Groups (Q1/16)
Top Pay-TV Features That Need Improvement by Pay-TV Service Upgrade (Q1/16)

8. Must-Have Channels in the Pay TV Package
Difficulty in Giving Up Network/Channel Types in a Pay-TV Package (Q1/16)
Difficulty Giving Up Channels in Pay-TV Package by Subscriber Groups (Q1/16)

9. Appeal of Channels in the Pay-TV Channel Package
Average Appeal of Local Broadcast Channels in Pay-TV Package by Subscriber Groups (Q4/15)
Average Appeal of Information and Education Channels in Pay-TV Package by Subscriber Groups (Q4/15)
Average Appeal of General Entertainment Channels in Pay-TV Package by Subscriber Groups (Q4/15)
Average Appeal of News Channels in Pay-TV Package by Subscriber Groups (Q1/15)
Average Appeal of Special Interest Channels in Pay-TV Package by Subscriber Groups (Q4/15)
Average Appeal of Premium Movie Channels in Pay-TV Package by Subscriber Groups (Q4/15)
Average Appeal of Sports Channels in Pay-TV Package by Subscriber Groups (Q4/15)
Average Appeal of Lifestyle Channels in Pay-TV Package by Subscriber Groups (Q4/15)
Average Appeal of Younger Children's Programming Channels in Pay-TV Package by Subscriber Groups (Q4/15)
Average Appeal of Older Children's Programming Channels in Pay-TV Package by Subscriber Groups (Q4/15)
Average Appeal of Popular Culture Channels in Pay-TV Package by Subscriber Groups (Q4/15)
Average Appeal of Spanish Language Channels in Pay-TV Package by Subscriber Groups (Q4/15)
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