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Multicultural Entertainment: Content Services for Language Groups

  • ID: 3846236
  • Report
  • July 2016
  • Region: United States
  • 55 Pages
  • Parks Associates
Among Pay-TV Subscribers 7.7% of Households Subscribe to a Language-Specific Package


  • abble.TV
  • Cisco
  • Ericsson
  • IBM
  • Liberty
  • QuickPlay
The United States has long been considered a “melting pot” for different global cultures, and the digital world has given cultural groups easier access to relevant content. Pay-TV operators have capitalized on cultural diversity by offering limited packages of multilingual content to customers, but Internet video has allowed consumers to access a wealth of local language content anywhere in the world.

This report provides an overview of multilingual content offerings and assesses the competitive landscape for content providers to effectively reach and monetize multicultural consumers.

Multicultural Entertainment: Content Services for Language Groups examines current trends and market factors impacting broadcasters, pay-TV operators, and OTT operators with regard to languagespecific and culturally-specific video content.

The report also addresses specific considerations for creating language-specific content, including dubbing audio content and subtitling content for different languages.

The purpose of the report is to:

- Assess the landscape for language groups in different markets,
- Identify key trends within video service segments,
- Derive implications for each market segment related to secondary language and multicultural entertainment content and services,
- Ascertain market opportunities for language and culturally-specific service offerings.

Scope of Report:
The main focus of the report is the North American market, namely the U.S. and Canada. Sections of the report include analysis of European, Latin American, Asian, and African markets including primary and secondary research where applicable.

Research Approach/Sources:
The Multicultural Entertainment: Content Services for Language Groups report draws information and data primarily from sources such as:

1. Interviews, industry event presentations, briefings, and alternative interactions with content creators, content providers, Internet service providers, distributors, and network solutions providers.

2. Company financial reports, data, press releases, news media, and related secondary research.

3. Information from Parks Associates Reports
- 360 View Update: Pay TV and the Spanish Language Household (Q2 2016)
- OTT and TV Everywhere: Competition and Success (Q1 2016)
- Content Strategies: Survival in the New Video World (Q4 2015)
- Modern Broadband: Forces Driving High-Speed Broadband Subscriptions (Q4 2015)
- Data from Parks Associates consumer studies from 2010 to 2015
Note: Product cover images may vary from those shown


  • abble.TV
  • Cisco
  • Ericsson
  • IBM
  • Liberty
  • QuickPlay
1.0 Report Summary
1.1 Purpose of Report
1.2 Scope of Report
1.3 Research Approach/Sources

2.0 Multicultural and Multi-language Content
2.1 Multi-language Households
2.2 Creating Content for Second Languages

3.0 Broadcasting Multicultural Content
3.1 Trends
3.2 Implications

4.0 Pay-TV Multicultural Entertainment
4.1 Trends
4.2 Implications

5.0 Multicultural Video goes OTT
5.1 Trends
5.2 Implications

6.0 Forecast
6.1 Language-specific Pay-TV Subscribers
6.2 Culturally-specific OTT Service Subscriptions

7.0 Recommendations
7.1 Content Creators
7.2 Broadcasters
7.3 Pay-TV Operators
7.4 OTT Video Providers

8.0 Appendix
8.1 Glossary
8.2 Index

List of Figures:
Secondary Languages Spoken in the Home
Voice Actor Costs for Television Series Dubbing
Dubbing vs. Subtitling - Advantages and Disadvantages
Subscription to a Language-specific Pay-TV Package (U.S.)
Subscription to a Language-specific Pay-TV Package (Global)
Premium Pay-TV Features
Average Monthly Cost of Home Services
Monthly Cost of Pay-TV Service
Changes to Pay-TV Service
Subscription to a Premium Sports Pay-TV Package (U.S.)
Subscription to a Premium Sports Pay-TV Package (Global)
Number of OTT Services Offering Multi-language Content
Concerns About the Amount of Video Available in 4K by Country
Penetration of Mobile and Household Broadband
Subscription OTT Adoption & Average Subscriptions per Household
Average # of OTT Video Subscriptions by Ethnic/Language Group
Language-specific Pay-TV Subscriber Forecast Methodology
Forecast: Language-specific Pay-TV Service Subscribers
Culturally-specific OTT Subscriptions Forecast Methodology
Forecast: Culturally-specific OTT Service Subscriptions
Note: Product cover images may vary from those shown
- abble.TV
- Akamai
- AMC Networks
- Badu Networks
- Cisco
- Comcast
- Dolby
- Edgeware
- Ellation
- Ericsson
- EverSport
- Fusion R
- Global TVT
- Gracenote
- Imagine Communications
- Intertrust
- Irdeto
- Kudelski Group Univision
- Liberty
- Limelight
- Ooyala
- Piksel
- QuickPlay
- Rovi
- Scripps Networks Interactive
- Sony Pictures Entertainment
- Technicolor
- Telefónica
- UHD Alliance
- Verimatrix
- Warner Bros. Television
- Wowza
Note: Product cover images may vary from those shown