In-vehicle connectivity has morphed cars into the next great apps platform. Yet vehicles are distinct from other app-serving consumer devices due to safety concerns, product development timelines, and product ownership models.
This report addresses issues facing the connected car app ecosystem, provides insight on consumer perspectives on connected car apps, and assesses four connected vehicle app strategies. It also provides a sizing of the U.S. connected car market as of year-end 2015 and a forecast through 2021.
Scope of Report:
This report covers the connected car app ecosystem, its business strategies and market implications, primarily for the U.S. market. Consumer data are from surveys conducted in the U.S., and forecasts of connected car users and revenues cover the U.S. market only. A “connected car” is a light vehicle (car, SUV, light truck) that can connect to the Internet.
App Strategies for the Connected Car draws information and data from several sources:
1. Public information such as financial reports, corporate presentations, and press releases from auto manufacturers, mobile operators, insurers, application developers, and other service providers;
2. Interviews with key players in the connected car ecosystem;
3. Reports and data released by organizations such as the OECD, NADA, and FCC;
4. Primary consumer surveys conducted by Parks Associates, including, but not limited, to:
- American Broadband Households and Their Technologies, a Q2 2016 survey of 10,000 U.S. broadband households.
- Connected Car Services and Apps, a consumer analytics report based on a Q3 2015 survey of 10,000 U.S. broadband households.
- The Connected Car is Here, a consumer analytics report based on a Q1 2013 survey of 10,000 U.S. broadband households requirements, and auto IVI OS requirements.
1.0 Report Summary
Purpose of Report
Scope of Report
Key Questions Addressed
2.0 The Connected Car App Landscape
Connected Car Market Size and Forecast
Connected Car App Strategies Defined
Consumer Preferences for Connected Car App Access
App Development Ecosystem and Issues
3.0 Strategy Review: Embedded
4.0 Strategy Review: Tethering
5.0 Strategy Review: Mirroring
Apple CarPlay and Android Auto
6.0 Strategy Review: Aftermarket
7.0 Implications and Recommendations
List of Figures
Figure 1: Forecast of U.S. Light Vehicles with a Connectivity Solution, 2015-2021
Figure 2: Forecast of Actively Connected U.S. Light Vehicles, 2015-2021
Figure 3: Comparisons of Connected Car App Strategies
Figure 4: Method of Performing in-Vehicle Activities/Accessing Apps
Figure 5: Preferred Method for Accessing Features in Next Vehicle
Figure 6: Preferred Method for Accessing Connected Features in Next Vehicle
Figure 7: Consumer Concerns about Connected Cars
Figure 8: Connected Car Ecosystem Players
Figure 9: Industry groups that can benefit app developers
Figure 10: Consumers’ preferred billing method for in-car data access
Figure 11: Embedded Strategy Review
Figure 12: Tethering Strategy Review
Figure 13: Apple CarPlay and Android Auto: Head-to-Head Comparison
Figure 14: Mirroring Strategy Review
Figure 15: Aftermarket Strategy Review
Figure 16: Connected Car Forecast Model