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Television Broadcasting

  • ID: 3846511
  • Report
  • Region: United States
  • 10 pages
  • First Research
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Brief Excerpt from Industry Overview Chapter:

Companies in this industry broadcast television programs for free to the public. The major US broadcast TV networks, often referred to as the Big Four, are ABC, CBS, Fox, and NBC; leading companies based outside the US include the British Broadcasting Corporation, Japan Broadcasting Corporation, RTL Group (Luxembourg), and ProSiebenSat1 Media (Germany).

Competitive Landscape
Advertising spending, program popularity, and consumer demographics drive demand. The profitability of individual companies depends on programming mix and efficient operations. Large companies have advantages of economies of scale in production and distribution. Small companies can compete effectively with special programming that attracts a targeted audience. The US industry is highly concentrated: the top 50 companies account for more than 85% of revenue.

Products, Operations & Technology

National and regional over-the-air advertising accounts for about 60% of revenue for the industry in the US, local ads for about 20%. Other revenue sources include network compensation and programming services. Ad sales and audience size are major industry metrics.
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  • Industry Overview
  • Quarterly Industry Update
  • Business Challenges
  • Business Trends
  • Industry Opportunities
  • Call Preparation Questions
  • Financial Information
  • Industry Forecast
  • Web Links and Acronyms
Note: Product cover images may vary from those shown
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