It discusses the future status of broadband service offerings and the key trends that affect the fixed broadband market. It provides three case studies and a list of best practices and key recommendations that will help service providers to increase their competitive edge and customer retention rate.
- Fixed broadband (FBB) market penetration in Malaysia is very low, when compared to developed nations; mobile broadband (MBB) is much lower than developing countries’ average.
- Most of the Malaysian broadband plans offer very low data bandwidth; however, prices are expensive when compared to service providers in mature markets.
- The situation is improving; by 2018, devices and connection per capita will increase by 60% and Internet speed will almost triple.
- Fixed and mobile broadband have partially overlapping but mainly complementary value propositions.
- The spreading of OTT applications is one of the key trends affecting the FBB market.
- Telstra, PLDT, and Verizon FiOS are taking the lead in redefining customer experience by offering integrated services and higher bandwidth plans.
- Key Findings
- Key Challenges Faced by Broadband Service Providers
- Fixed Broadband Penetration-Global vs. Malaysia
- Fixed Broadband Subscription Speed Trends in EU
- Malaysia’s Broadband Ranking
- Competitive Landscape
- Malaysia Fixed Broadband-Market Scenario
- FBB Service Offering-Malaysia vs. Developed Nations
- Visible Improvement in the Malaysian Broadband Scenario
- Is Malaysia Prepared for the Future?
- Broadband-What does the Future Hold?
- Fixed-Mobile Convergence-A Rationale
- Developed Nations Leverage their FBB Infrastructure
- Key Trends Impacting Fixed Broadband-OTT Applications
- Case Study 1-Telstra, Australia
- Case Study 2-PLDT, The Philippines
- Case Study 3-Verizon FiOS, NA
- Best Practices
- Key Recommendations for Service Providers
- Legal Disclaimer