Quarterly Beverage Tracker Second Quarter 2016: Serbia; Comprehensive Quarterly Analysis of Year on Year Performance for All Commercial Beverages

  • ID: 3858030
  • Report
  • Region: Serbia
  • 26 pages
  • GlobalData
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Summary:

Soft drinks positive trend was mainly driven by carbonates success due to more aggressive price promotions. Emerging natural trends and new consumer patterns are driving the growth of categories like packaged water and hot tea. All categories with alcohol content have dropped due to obesity concerns. On the other side the recovered dairy segment with more promotional activities and better market coverage and major bulk/HOD waters players compensated for the volume losses.

Key Findings:

- Soft drinks went up and took share from the almost flat ACB categories

- Aggressive price promotions from leading players provided share gains and a positive trend for the carbonated segment

- Evident switch from juice and nectars towards still drinks continued and the former suffered

- Emerging natural trends provided growth for packaged water and hot tea

The Serbia Quarterly Beverage Tracker Q2-16 covering soft drinks dairy drinks hot drinks and alcoholic drinks is an essential tool for keeping up-to-date with the latest industry performance and developments on a quarterly basis covering:

- Topline consumption volumes for Q2-2016 vs. Q2-2015 moving annual totals (MAT) and latest 2016 forecasts for all beverage categories

- Carbonates consumption data for Q2-2016 vs. Q2-2015 moving annual totals (MAT) and latest 2016 forecasts split by regular vs. low calorie and key flavor

- An economic mood indicator with an at a glance assessment of industry confidence levels Private Label performance vs. brands and price trends

- Insightful and valuable analysis of the drivers behind the latest quarterly trends and assumptions for full year 2016

- Analysis of significant activity in the soft drinks market including new product introductions (ranked by brand owner and detailing flavour pack type/size retail price and selected product shots)

- Update on important soft drinks corporate activity

- Quarterly selected retail price movements for key brands by category covering the most recent five quarters

- Our annual Q2 special focus update on the latest trends in Private Label soft drinks

Reasons To Buy:

- Gain an in-depth understanding of the most up-to-date trends in the Serbia beverage industry to support and enhance your strategic planning

- Investigate the latest quarterly and emerging annual trends in Serbia to back your marketing initiatives

- Analyse the latest beverage category 2016 forecast projections to make well-informed decisions on the outlook in the marketplace for your company

- View a selection of the key quarterly new soft drinks product launches and identify competitor activity

- Access a quarterly Special Focus on a current industry 'hot topic' offering qualitative insight from local consultants to determine opportunities for product innovation
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Table of Contents
1.1 At A Glance
1.2 Impact Of The Economic Situation
1.3 Highlights
1.4 Market Drivers
1.5 Market Trends
1.6 Soft Drinks
1.6.1 Packaged Water
1.6.2 Bulk/HOD Water
1.6.3 Carbonates
1.6.4 Flavored Water
1.6.5 Juice
1.6.6 Nectars
1.6.7 Still Drinks
1.6.8 Squash/Syrups
1.6.9 Fruit Powders
1.6.10 Iced/RTD Tea Drinks
1.6.11 Iced/RTD Coffee Drinks
1.6.12 Sports Drinks
1.6.13 Energy Drinks
1.7 Alcoholic Drinks
1.7.1 Alcoholic Drinks
1.8 Dairy Drinks
1.8.1 Dairy Drinks
1.9 Hot Beverages
1.9.1 Hot Beverages
1.1 Soft Drinks Quarterly Update
1.10.1 Industry News
1.10.2 Distribution News
1.11 Focus On Private Label
1.12 Data Tables
1.13 Pricing Tables

List of Tables
Table 1: Serbia at a Glance - Quarterly Performance and Latest Forecast
Table 2: Impact Of The Economic Situation
Table 3: Private Label Soft Drinks, 2014-2016F
Table 4: Commercial Beverage Market Trends - Million Liters, 2015-2016F
Table 5: Commercial Beverage Market Trends - Million Unit Cases, 2015-2016F
Table 6: Soft Drinks Market Trends - Million Liters, 2015-2016F
Table 7: Soft Drinks Market Trends - Million Unit Cases, 2015-2016F
Table 8: Carbonates Market Trends - Million Liters, 2015-2016F
Table 9: Carbonates Market Trends - Million Unit Cases, 2015-2016F
Table 10: Selected Retail Price Movements, 2015-2016
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