Austria Beer Market Insights Report 2016; In-depth Analysis of Key Companies, Brands, Volume, Value and Segmentation Trends and Opportunities in the Beer Market

  • ID: 3858032
  • Report
  • Region: Austria
  • 55 pages
  • GlobalData
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  • Brau Union AG
  • Brauerei Hirt
  • Eggenberg
  • Fohrenburg Brauerei
  • Fritz Egger
  • Kärtner Brauerei
  • MORE

The beer market benefited from the very favorable weather conditions in 2015 which boosted overall consumption. No alcohol beers continued to provide new impetus to this mature market with 94% of consumer's conscious of the need to drink responsibly. Loyalty to national and regional brands remained high amongst Austrian consumers. Mainstream beer holding 56% of the market experienced modest growth of 1% in 2015 in line with the overall market.

Key Findings:

- Beer accounted for more than 74% of all alcoholic beverages which was similar to the previous year.

- Imported brands accounted for just 7% of total Austrian beer consumption and increased by just over 1% in 2015.

- Consumers increasingly choose beer produced in their own region with locally grown ingredients which they trust.

The Austria Beer Market Insights 2016 Report provides a complete overview of the Austria beer industry structure offering a comprehensive insight into historical background trends 2015 performance and 2016 outlook. Covering total market (on and off-premise) the report details:

- 2011-2015 actual detailed beer consumption volume data by segment brand brewer packaging and distribution (on-/off-premise) with 2016 forecasts

- Top line production import export and consumption volume from 2005-2015 with forecasts for 2016

- Value by distribution channel 2011-2015 with 2016 forecasts

- 2014-2016 selected on- / off-premise retail prices

- Details of key beer new product launches in 2015 by company

- Overview of the competitive landscape in the beer market with analysis of key company performance

- Insightful and valuable analysis of the drivers behind both current and emerging trends in the beer market

- Data is also available in excel format

Reasons To Buy:

- Gain an in-depth understanding of the dynamics and structure of the Austria beer industry from the latest competitive intelligence of both historical and forecast trends to enhance your corporate strategic planning

- Evaluate the current emerging trends and future growth opportunities in the Austria beer market to support your brand development and marketing initiatives

- Understand volume vs. value trends and identify the key growth opportunities across the super-premium premium mainstream and discount segments to best target profitability

- Analyse domestic and imported beer brand performance and determine the key trends driving consumption preference to develop a competitive advantage

- Interrogate the unique granularity of our data to analyse the market on a variety of levels to make well-informed decisions on future threats and growth prospects in the marketplace for your company

- Use our new powerpoint add-on to quickly absorb a succinct summary of the key trends in the Austria beer market

- View a selection of the key 2015 product launches and identify competitor activity and product innovation and differentiation prospects
Note: Product cover images may vary from those shown
2 of 4


  • Brau Union AG
  • Brauerei Hirt
  • Eggenberg
  • Fohrenburg Brauerei
  • Fritz Egger
  • Kärtner Brauerei
  • MORE
Table of Contents
1 Data Revisions Summary
2 Market Context
2.1 Market Parameters Tables
2.2 Legislation and Taxation Tables
3 Market Background Briefing
4 Market Update
4.1 New Products and Photo Shots
4.2 Beer Pricing Tables
4.3 Beer Data Tables
5 Brewer Profiles
6 Appendix
6.1 Disclaimer
6.2 Methodology, Wisdom Attributes & Product Definitions
6.3 Map

List of Tables
Table 1: Data Revisions Summary
Table 2: Austria Population Size and Growth, 1987-2018F
Table 3: West Europe Population Size and Growth, 2005-2016F
Table 4: Austria Economic Indicators, 2007-2017F
Table 5: West Europe Commercial Beverage Consumption - Per Capita, 2005-2016F
Table 6: West Europe Commercial Beverage Consumption - Per Capita % Share, 2005-2016F
Table 7: West Europe Commercial Beverage Consumption - Per Capita Growth, 2006-2016F
Table 8: Taxation Base
Table 9: Historical Excise Rates of Beer
Table 10: Legal Controls on Beer
Table 11: Tax Burden on Beer @ 5% Abv, 2015
Table 12: Beer Key Facts
Table 13: Top 10 Beer Brands - Volume, 2013-2015
Table 14: Top 10 International Premium and Super premium Beer Brands - Volume, 2013-2015
Table 15: Licensed Brand Owners and Licensees
Table 16: Beer Market Valuation (Local Currency), 2014-2016F
Table 17: Trade Margin Build-Up Model
Table 18: Selected Consumer Beer Prices: On-Premise, 2014-2016
Table 19: Selected Consumer Beer Prices: Off-Premise, 2014-2016
Table 20: Average Beverage Consumption - Liters of Pure Alcohol (LPA) Per Capita, 2005-2016F
Table 21: Beer Production/Trade/Consumption 000 HL, 2005-2016F
Table 22: Beer Production/Trade/Consumption - Growth, 2005-2016F
Table 23: Consumption of FABs and Cider (000 HL), 2005-2016F
Table 24: Beer Foreign Trade By Country (Imports), 2012-2016F
Table 25: Beer Foreign Trade By Country (Exports), 2012-2016F
Table 26: Beer Market Valuation (Local Currency), 2014-2016F
Table 27: Beer Consumption by Local Definition, 2012-2016F
Table 28: Beer Consumption by Standard Price Segmentation, 2012-2016F
Table 29: Beer Consumption by Alcoholic Strength, 2012-2016F
Table 30: Beer Consumption by Type, 2012-2016F
Table 31: Beer Consumption by Geographic Scope, 2012-2016F
Table 32: Beer All Trademarks, 2011-2015
Table 33: Beer Brands by Local Definition, 2011-2015
Table 34: Beer Brands by Standard Price Segment, 2011-2015
Table 35: Beer Brands by Alcoholic Strength, 2011-2015
Table 36: Beer Brands by Type, 2011-2015
Table 37: Imported Brands by Origin, 2011-2015
Table 38: Beer Licensed Brands, 2011-2015
Table 39: Beer Private Label Brands, 2011-2015
Table 40: Beer Trademark Owners, 2011-2015
Table 41: Beer Local Operators, 2011-2015
Table 42: Beer leading Brewers/Importers, 2011-2015
Table 43: Beer Consumption by Pack Mix: Refillability/Pack/Size, 2012-2016F
Table 44: Beer Distribution: On vs. Off Premise, 2012-2016F
Table 45: Brau Union AG Brand Volumes 2011-2015
Table 46: Brauerei Hirt Brand Volumes 2011-2015
Table 47: Eggenberg Brand Volumes 2011-2015
Table 48: Fohrenburg Brauerei Brand Volumes 2011-2015
Table 49: Fritz Egger Brand Volumes 2011-2015
Table 50: Kaertner Brand Volumes 2011-2015
Table 51: Kolarik & Leeb Brand Volumes 2011-2015
Table 52: Mohrenbrauerei Brand Volumes 2011-2015
Table 53: Obermurtaler Brauerei Genossenschaft Brand Volumes 2011-2015
Table 54: Ottakringer Brand Volumes 2011-2015
Table 55: Stieglbrauerei Brand Volumes 2011-2015
Table 56: Zwettl Brand Volumes 2011-2015

List of Figures
Figure 1: Beer Leading Brewers/Importers, 2015
Figure 2: Beer Consumption by Pack Material/Type, 2015
Figure 3: Beer Distribution by Channel, 2015
Figure 4: Beer Consumption by Price Segment, 2015
Note: Product cover images may vary from those shown
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- Brau Union AG
- Eggenberg
- Fohrenburg Brauerei
- Fritz Egger
- Brauerei Hirt
- Kärtner Brauerei
- Mohrenbrauerei
- Obermutaler Brauerei Genossenschaft
- Ottakringer
- Stieglbrauerei
- Zwettl
- Brauerei Joseph Baumgartner AG
Note: Product cover images may vary from those shown
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Note: Product cover images may vary from those shown