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This research service aims to provide a snapshot of a small number of end users' investment attitudes towards Big Data & Analytics (BDA) technologies in order to illustrate enterprises' views on using data as an enabler for digital transformation. The study reveals that although the market is nascent, it has a surprising open-mindedness towards traditional and new vendors. A set of 20 questions were asked and the survey results are provided with their implications on the ICT industry, in addition to the explanation of 5 hypotheses. Furthermore, the survey reveals 10 vendor action points as a result of a snapshot of enterprises' 10 internal barriers to BDA investments.
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1. Executive Summary
4. Implications for ICT Industry
- Key Findings
- Research Objectives and Methodology
- Definition
- Hypotheses Explained
4. Implications for ICT Industry
- Importance of BDA Investments for ICT Industry
- Opportunities for the ICT Industry
- 5 Outstanding Trends to Monitor
- Summary
- Overview Questions
- Motivation Summary
- Motivation Questions
- Buying Behaviour Summary
- Buying Behaviour Questions
- Vendor Expectations and Timing Summary
- Vendor Expectations and Timing Questions
- Hypotheses Results
- Top 5 Conclusions
- Legal Disclaimer
- Respondents’ Profiles and Distribution of Industries
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