Adult Vibrator Market in the US 2016-2020

  • ID: 3883987
  • Report
  • Region: United States
  • 64 pages
  • TechNavio
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FEATURED COMPANIES

  • and Vixen Creations.
  • BMS Factory
  • Church & Dwight
  • Diamond Products
  • Jimmyjane
  • LELO
  • MORE
About the Adult Vibrator Market in the US

Vibrators were initially used by women who had difficulty reaching orgasm through masturbation or intercourse. Today, vibrators are used to create sexual stimulation and enhance orgasm, even during intercourse. There are several types of vibrators with different applications.

The analysts forecast the adult vibrator market in the US to grow at a CAGR of 12.01% during the period 2016-2020.

Covered in this report
The report covers the present scenario and the growth prospects of the adult vibrator market in the US for 2016-2020. The market size for the adult vibrator market in the US was estimated by the revenue generated by the sales of different types of adult vibrators through various sales channels at retail prices.

The report, Adult Vibrator Market in the US 2016-2020, has been prepared based on an in-depth market analysis with inputs from industry experts. The report covers the market landscape and its growth prospects over the coming years. The report also includes a discussion of the key vendors operating in this market.

Key vendors
- California Exotic
- LELO
- Church & Dwight
- Reckitt Benckiser
- Standard Innovation (We-Vibe)

Other prominent vendors
- Ann Summers
- BMS Factory
- Crave
- Diamond Products
- Fun Factory
- Jimmyjane
- Jopen
- MinnaLife
- OhMiBod
- Vibratex
- Vixen Creations

Market drivers
- Ease of purchase and availability
- For a full, detailed list, view the full report

Market challenges
- Negative social perception
- For a full, detailed list, view the full report

Market trends
- Shift in product design and marketing
- For a full, detailed list, view the full report

Key questions answered in this report
- What will the market size be in 2020 and what will the growth rate be?
- What are the key market trends?
- What is driving this market?
- What are the challenges to market growth?
- Who are the key vendors in this market space?
- What are the market opportunities and threats faced by the key vendors?
- What are the strengths and weaknesses of the key vendors?

You can request one free hour of our analyst’s time when you purchase this market report. Details are provided within the report.
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Note: Product cover images may vary from those shown
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FEATURED COMPANIES

  • and Vixen Creations.
  • BMS Factory
  • Church & Dwight
  • Diamond Products
  • Jimmyjane
  • LELO
  • MORE
PART 01: Executive summary
  • Highlights
PART 02: Scope of the report
  • Market overview
  • Top-vendor offerings
PART 03: Market research methodology
  • Research methodology
  • Economic indicators
PART 04: Introduction
  • Key market highlights
PART 05: Market landscape
  • Market overview
  • Market size and forecast
  • Five forces analysis
PART 06: Market segmentation by product
  • Market overview
  • Insertion vibrator market in US
  • Dual purpose vibrator market in US
  • External vibrator market in US
PART 07: Market segmentation by sales channel
  • Market overview
  • Adult vibrator market in US by online sales channel
  • Adult vibrator market in US by adult stores sales channel
  • Adult vibrator market in US by retail sales channel
  • Adult vibrator market in US by other sales channels
PART 08: Market drivers

PART 09: Impact of drivers

PART 10: Market challenges

PART 11: Impact of drivers and challenges

PART 12: Market trends

PART 13: Buying criteria

PART 14: Vendor landscape
  • Competitive scenario
  • Industry associations
  • Other prominent vendors
PART 15: Key vendor analysis
  • California Exotic
  • LELO
  • Church & Dwight
  • Reckitt Benckiser
  • Standard Innovation (We-Vibe)
PART 16: About the Author

List of Exhibits
Exhibit 01: Types of vibrators
Exhibit 02: Product offerings
Exhibit 03: Market overview
Exhibit 04: Share of adult vibrators in the global sexual wellness market by revenue
Exhibit 05: Global sexual wellness market versus global adult vibrator market: Revenue 2015-2020 ($ billions)
Exhibit 06: Adult vibrator market in US 2015-2020 ($ billions)
Exhibit 07: Top US states based on per capita expenditure on sex toys
Exhibit 08: Women who have had negative side effects using a vibrator
Exhibit 09: Five forces analysis
Exhibit 10: Adult vibrator market in US by product 2015-2020
Exhibit 11: Adult vibrator market in US by product 2015-2020 ($ millions)
Exhibit 12: Insertion vibrator market in the US 2015-2020 ($ millions)
Exhibit 13: Dual purpose vibrator market in the US 2015-2020 ($ millions)
Exhibit 14: External vibrator market in US 2015-2020 ($ millions)
Exhibit 15: Adult vibrator market in US by sales channel 2015
Exhibit 16: Adult vibrator market in US by sales channel 2020
Exhibit 17: Adult vibrator market in US by sales channel 2015-2020 ($ millions)
Exhibit 18: Adult vibrator market in US by online sales channel 2015-2020 ($ millions)
Exhibit 19: Adult vibrator market in US by adult stores sales channel 2015-2020 ($ millions)
Exhibit 20: Adult vibrator market in US by retail sales channel 2015-2020 ($ millions)
Exhibit 21: Adult vibrator market in US by other sales channels 2015-2020 ($ millions)
Exhibit 22: Adult vibrator market in US: Market size and CAGR by sales channel 2015-2020
Exhibit 23: Impact of drivers
Exhibit 24: Impact of drivers and challenges
Exhibit 25: Buying criteria for individual users
Exhibit 26: Competitive parameters in adult vibrator market in US
Exhibit 27: California Exotic: Key takeaways
Exhibit 28: LELO: Key takeaways
Exhibit 29: Church & Dwight: Key takeaways
Exhibit 30: Reckitt Benckiser: Key takeaways
Exhibit 31: Standard Innovation: Key takeaways
Note: Product cover images may vary from those shown
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FEATURED COMPANIES

  • and Vixen Creations.
  • BMS Factory
  • Church & Dwight
  • Diamond Products
  • Jimmyjane
  • LELO
  • MORE
New Report Released: – Adult Vibrator Market in the US 2016-2020

The author of the report recognizes the following companies as the key players in the adult vibrator market in the US: California Exotic, LELO, Church & Dwight, Reckitt Benckiser, Standard Innovation (We-Vibe), Ann Summers, BMS Factory, Crave, Diamond Products, Fun Factory, Jimmyjane, Jopen, MinnaLife, OhMiBod, Vibratex, and Vixen Creations.

Commenting on the report, an analyst from the research team said: “A trend which is helping boost market growth is the shift in product design and marketing. Even today, the majority of sex toys available in the market are designed to resemble human genitals to make the products seem more familiar to the customers. So, these toys often had designs that explicit, which made it difficult to show product illustrations on the package. Furthermore, the package design and print often included illustrations of foreplay or sexual intercourse. These designs made it difficult for vibrators to be marketed in certain public places due to the obscenity laws in various states.”

According to the report, a key growth driver is the ease of purchase and availability. Earlier, the sales of sex toys were limited to speciality stores, but today, even chain stores offer the latest collection of sex toys. The availability of sex toys, especially vibrators, has improved significantly over time. It has gradually become more acceptable for vibrators to be displayed and sold overtly. Further, with the e-commerce industry growing rapidly, the availability and ease of buying every product has seen a surge. This has prompted several online retailers to offer a wide variety of vibrators, and some retailers even ensure discrete packaging on customer request to ensure privacy.

Further, the report states that although the use of sex toys, especially vibrators, is becoming more acceptable, a significant portion of the society still considers them taboo as these products are still stereotyped as vulgar. In the 1920s, adult vibrators began to feature in pornography, creating a social stigma around the use of the product. The negative social perception often discourages people from openly buying these products. Some states of the US, like Alabama, still have laws prohibiting the sale and public display of vibrators and other sex toys, due to the supposed obscene nature of the product. The emergence of e-commerce has helped overcome this hurdle to an extent by protecting the anonymity of the buyer. However, the perception of the society is still a major challenge to the growth of adult vibrator market in the US.

The study was conducted using an objective combination of primary and secondary information including inputs from key participants in the industry. The report contains a comprehensive market and vendor landscape in addition to a SWOT analysis of the key vendors.
Note: Product cover images may vary from those shown
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- California Exotic
- LELO
- Church & Dwight
- Reckitt Benckiser
- Standard Innovation (We-Vibe)
- Ann Summers
- BMS Factory
- Crave
- Diamond Products
- Fun Factory
- Jimmyjane
- Jopen
- MinnaLife
- OhMiBod
- Vibratex
- and Vixen Creations.
Note: Product cover images may vary from those shown
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Note: Product cover images may vary from those shown
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