The Alcoholic Drinks Overview: Thirst for Growth : Part 1 - The Regional Angle global briefing offers an insight into to the size and shape of the Alcoholic Drinks market in both the off-trade and the on-trade, it highlights buzz topics, emerging geographies, categories and trends as well as pressing industry issues and white spaces. It identifies the leading companies and brands by total volume, offers strategic analysis of key factors influencing the market - be they new product developments, packaging innovations, economic/lifestyle influences, distribution or pricing issues. Forecasts illustrate how the market is set to change and criteria for success.
Product coverage: Beer, Cider/Perry, RTDs/High-Strength Premixes, Spirits, Wine.
Data coverage: market sizes (historic and forecasts), company shares, brand shares and distribution data.
Why buy this report?
- Get a detailed picture of the Alcoholic Drinks market;
- Pinpoint growth sectors and identify factors driving change;
- Understand the competitive environment, the market’s major players and leading brands;
- Use five-year forecasts to assess how the market is predicted to develop.
The Macro Narrative and Drawing Parallels
The State of the Global Market
The Corporate Angle
Mapping Out the Future
While demographics and the long-term macro trajectory remain favourable in the emerging market narrative, volatility and legislative and geopolitical “black swans” have derailed or postponed the process.
Western Europe stuck in reverse
Beyond niche opportunities within super premium and economy offerings in an increasingly more polarised operating environment, Western Europe remains deeply troubled and facing existential threats.
Australasia in the grip of maturity
While top line maturity still lingers, premiumisation, the rise of craft reversing beer’s fortunes, aspirational consumption and the booming cocktail culture lift the tide for spirits.
North America: The glimmer of hope in a subdued global market
With the recovery appearing to be finally taking shape and the explosion of craft brewers and distillers changing the landscape, North American drinking habits are evolving reflecting the emergence of the Millennial generation.
Eastern Europe: A series of unfortunate events
Caught in a geopolitical, legislative and macroeconomic vicious circle, Russia continues to drag the entire region down with it. Manufacturers will continue being forced to curtail production, slash prices or shift towards domestic production as illegal and counterfeit sales skyrocket.
AMEA: Booming optimism diluted
Price elasticity concerns as showcased by faltering Guinness sales in Nigeria and the expected further volatility in local currencies and commodity-rich nations highlight downside risks while bringing affordability to the forefront.
Asia Pacific: In the retrenching Chinese dragon’s shadow
While the debate on the hardness of the Chinese landing is still ongoing, there is little doubt that its effect is felt not only locally and regionally but also on a global level. On the other hand, the transition away from an unsustainable “bling” culture of gifting provides fresh opportunities for the mass market.
Latin America: Brazilian blues
While Olympic optimism did not prove enough to counteract the unhealthy sociopolitical cocktail plaguing the Brazilian economy, an aspirational consumption undercurrent still provides opportunities in the medium term.