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Enhanced Water Market: By Flavoring Type; By Major Nutrient & By Geography - Forecast 2016-2021

  • ID: 3919906
  • Report
  • January 2016
  • Region: Global
  • 144 pages
  • IndustryARC
Enhanced water is a category of beverages which contain additional ingredients such as vitamins, minerals, natural or artificial flavors providing nutrition and taste. Enhanced water generally contains less sugar than soda or any other soft drink of the same amount and also provides the consumer with minerals or vitamins depending on the type of the beverage. Flavored nutritional drinks have received high consumer attention as well as acceptance with increased shift in preference from carbonated drinks towards healthier beverages. Currently more than one-third of the world population is obese and suffering from various diseases such as diabetes, high/low blood pressure related problems and so on. Driven by the expanding availability and rising consumer demand the market for enhanced waters is set to reach $XX billion by 2021 from $XX billion in 2015.

The market is segmented based on flavored and non-flavored. Consumers prefer flavored ones more than the non-flavored because of the variety and their enhanced taste. According to statistics, apple and peach are the highest selling ones amongst the flavored drinks. Enhanced water drinks are fortified with variety of vitamins and minerals enriching the overall nutritional value. U.S. has been the major contributor for this market with increasing shift from soda and CSDs. According to the 2010 U.N. data, almost 35% of the people of the U.S. are suffering from obesity and number might increase owing to the high amounts of unhealthy diets and lazy lifestyle. Digestive health is one of the fastest growing target segments within this market.

Key players include in this market include beverage giants like
Pepsi Co. (U.S.),
The Coca Cola Company (U.S.)

Focused emerging companies such as Karma Culture LLC (U.S.).

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1. Enhanced Water Market Overview

2. Enhanced Water Market- Executive Summary

3. Enhanced Water Market Landscape
3.1. Market Share Analysis
3.2. Comparative Analysis
3.2.1. Product Benchmarking
3.2.2. End-User Profiling
3.2.3. Patent Analysis
3.2.4. Top 5 Financials Analysis

4. Enhanced Water Market Forces
4.1. Market Drivers
4.2. Market Constraints
4.3. Market Challenges
4.4. Market Attractiveness
4.4.1. Bargaining Power of Suppliers
4.4.2. Bargaining Power of Buyers
4.4.3. Threat of New Entrants
4.4.4. Threat of Substitutes
4.4.5. Rivalry Among The Competitors

5. Enhanced Water Market - Strategic Analysis
5.1. Value Chain Analysis
5.2. Pricing Analysis
5.3. Opportunity Analysis
5.4. Product/Market Life Cycle Analysis

6. Enhanced Water Market – By Flavoring Type
6.1. Flavored
6.1.1. Apple
6.1.2. Peach
6.1.3. Strawberry
6.1.4. Mango
6.1.5. Raspberry
6.1.6. Others
6.2. Non-flavored

7. Enhanced Water Market - By Major Nutrient
7.1. Minerals
7.2. Vitamins
7.2.1. Vitamin C
7.2.2. Vitamin B6
7.2.3. Others
7.3. Others

8. Enhanced Water Market - By Geography
8.1. North America
8.1.1. U.S.
8.1.2. Canada
8.1.3. Mexico
8.2. Europe
8.2.1. Germany
8.2.2. France
8.2.3. Italy
8.2.4. Spain
8.2.5. U.K.
8.2.6. Rest of Europe
8.3. Asia-Pacific
8.3.1. China
8.3.2. Japan
8.3.3. India
8.3.4. Australia & New Zealand
8.3.5. Rest of APAC
8.4. RoW
8.4.1. Middle East
8.4.2. Africa
8.4.3. South America

9. Enhanced Water Market Entropy
9.1. New Product Launches
9.2. M&As, JVs, Collaborations and Partnerships

10. Enhanced Water Market - Company Profiles
10.1. Nestle S.A. (Switzerland)
10.2. Groupe Danone (France)
10.3. PepsiCo. (U.S.)
10.4. The Coca Cola Company (U.S.)
10.5. Karma Culture LLC (U.S.)
10.6. Hint Water Inc. (U.S.)
10.7. Kraft Foods (U.S.)
10.8. New York Spring Water Inc. (U.S.)
10.9. Sunny Delight Beverages Company (U.S.)
10.10. Penta Water (U.S.)
10.11. SkyWater Beverage Company, LLC. (U.S.)
*More than 40 Companies are profiled in this Research Report, Complete List available on Request*
"*Financials would be provided on a best efforts basis for private companies"

11. Appendix
11.1. List of Abbreviations
11.2. Sources
11.3. Research & Methodology
11.4. Expert Insights
11.5. Disclaimer
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