Automotive NVH Materials Market

Automotive NVH Materials Market Overview

Automotive NVH materials market is forecast to reach $8 billion by 2027, after growing at a CAGR of 6% during 2022-2027, owing to the rising demand for automobiles with an equivalent level of comfort in requisites of noise, vibration, and harshness (NVH). To achieve this, NVH materials are extensively used in the automotive industry. Globally, governments are implementing laws and regulations to limit noise pollution. Most of the regulations are entailed in limiting the noise levels of automobiles. As a result, automotAive producers are continuously working to offer high-quality and durable NVH materials. In addition, stringent government regulations for a quieter and safer automobile are expected to drive the automotive NVH materials market during the forecast period.

The Covid-19 pandemic is having a huge impact on the automotive industry. The production of automobiles has been disruptively stopped, contributing to a major loss in the total automotive sectors. For instance, According to the European Automobile Manufacturers Association, the number of passenger cars (diesel cars) registered in the European Union over the second quarter of 2020 fell by 53.4% to 526,645 units. In addition, Toyota Motor Corporation reported a YoY sales decline of 26%, May’s unit sales were almost double that of April, which fell 56% YoY. With the decrease in the functioning of automobile industries, the demand for automotive NVH materials has significantly fallen, which is adversely affecting the market growth in various regions.

Automotive NVH Materials Market Report Coverage

The report: “Automotive NVH Materials Market - Forecast (2022-2027)” covers an in-depth analysis of the following segments of the automotive NVH materials Industry.

By Type: Rubber (Nitrile Rubber (NBR), Ethylene Propylene Diene Monomer (EPDM), and Others), Molded Foam, Thermoplastic Polymers (Polyurethanes (PU), Polyethylene (PE), Polypropylene (PP), Polyvinyl chloride (PVC), and Others), Fiber Glass (A-Glass, C-Glass, AE-Glass, and Others), Engineering Resins (Acrylonitrile Butadiene Styrene (ABS), Polycarbonate (PC), Nylon, and Others), Textile Materials (Wool, Polyamide 6, Polyester (PET), and Others), Metals (Iron, Steel, Aluminium, Stainless Steel, Copper, and Others), Cement Composites, and Others

By Function: Absorption, Insulation, Damping, and Others

By Application: Door Panels, Engine Casings, Floor Module, Seating, Airbags, Bonnet Liners, Trunk Module, Safety Belts, Air & Fuel Filters, Roof Module, Alternator, Actuators, Brakes, and Others

By Vehicle Type: Passenger Cars, Light Commercial Vehicles (LCV), Heavy Commercial Vehicles (HCV), and Others

By Geography: North America, South America, Europe, Asia Pacific, and RoW

Key Takeaways

• Asia Pacific dominates the automotive NVH materials market, owing to the increasing demand and production of lightweight vehicles. According to OICA, the production of passenger cars has increased by 2.6 % in Malaysia in 2019.
• The automotive NVH materials are extensively used in the automotive components such as cooling fans, brakes, alternator, panel holes, fluid routing lines, actuators, and other for noise and vibration dampening, as well as shock absorption.
• Automotive manufacturers are increasingly using NVH materials such as rubber, thermoplastic resins, engineering resins, and more to improve the noise and vibration of automotive, which is driving the automotive NVH materials market growth.
• Volatility in raw material prices coupled with the introduction of alternatives such as active noise control systems is restraining the automotive NVH materials market growth during the forecast period.
• Due to the COVID-19 pandemic, most of the countries have gone under lockdown, owing to which operations of various industries such as automotive have been negatively affected, which is hampering the automotive NVH materials market growth.

The rubber segment held the largest share in the automotive NVH materials market in 2020, owing to its excellent characteristics such as lightweight, high density, and consistency, rubbers are widely utilized for the application of sound absorption in vehicles. It provides optimum noise insulation and vibration damping. The growing demand for quieter and safe vehicles is boosting the market for NVH rubber materials. As an NVH material, the low cost, high-temperature stability, and fluid resistance of rubber further contribute to the growth of rubber. Thus, it is anticipated that these extensive characteristics of rubber are driving its demand as automotive NVH materials during the forecast period.

The absorption segment held the largest share in the automotive NVH materials market in 2020, owing to the excellent absorption characteristics of NVM materials. Using various thermoplastic polymers, engineering resins, and rubbers, absorption materials are produced. Manufacturers include various rubbers, namely EPDM, synthetic rubbers, and NBR, to manufacture different parts of cars to dampen and control the vibrations experienced in the vehicles by occupants. In addition, rubbers provide excellent physical properties that make them an ideal NVH material with high density, high heat, weather resistance, and vibration-absorbing properties. Further NVH material used in the absorption application in automobiles is the polyurethane foam sheet. Thus all these factors driving the demand for NVH materials from the automotive industry during the forecast period.

The passenger car segment held the largest share in the automotive NVH materials market in 2020 and is growing at a CAGR of 5%. The growing awareness of the benefits of NVH reduction and acoustic management in cars among customers is leading to an increase in the use of NVH materials in passenger vehicles. Consumers are demanding more comfort and safety in passenger vehicles. By deploying several materials to reduce noise and vibration in passenger cars to meet the customer's expectations, manufacturers in the automotive industry strive to enhance the nature and architecture of components. In addition, increasing awareness among consumers along with the stringent government regulations for damper & safer vehicles are driving the demand for NVH materials in passenger vehicles. The passenger vehicle industry in developing regions is flourishing due to the rising living standards, increasing income, and easy availability of car financing schemes in various regions. The production of passenger cars in Africa was 776,967 in 2018, which then rose to 787,287 in 2019, an increase of 1.3%. The increasing passenger cars industry is anticipated to boost the demand for NVH materials during the forecast period.

Asia Pacific region held the largest share in the automotive NVH materials market in 2020 up to 53%, owing to the increasing automotive manufacturing coupled with population growth in the region. China is the world's largest vehicle market, according to the International Trade Administration (ITA), and the Chinese government expects automobile production to reach 35 million by 2025. In 2019, according to OICA, the automotive production in Malaysia and Vietnam has increased up to 571632, and 250000, i.e., 1.2%, and 5.5%, higher than the previous year due to the rising per capita income of the individuals which further led to the massive demand for automotive NVH materials in APAC region. In June 2017, the Clean Energy Ministerial launched the EV30@30 campaign to accelerate the worldwide use of electric vehicles. This has led to an increase in the number of electric vehicles and is expected to increase the production of electric vehicles further in the coming years. According to the Department for Promotion of Industry and Internal Trade (DPIIT), the Indian automotive industry has attracted Foreign Direct Investment (FDI) worth US$ 22.35 billion during the period April 2000 to June 2019. The increasing automation industry in the Asia Pacific is likely to influence the growth of the automotive NVH materials market in the APAC region.

Automotive NVH Materials Market Drivers

Stringent Emission and Fuel Economy Regulations

Several governments across the world have imposed stringent standard noise regulations for vehicles. These standard regulations have compelled automotive OEMs to increase the use of NVH materials such as nitrile rubber (NBR), polyurethanes (PU) and polycarbonate (PC) as these NVH materials assist in reducing the noise of a vehicle while ensuring safety and performance. On public roads, there are limits to the amount of noise that vehicles can make. Larger vehicles with larger engines are generally capable of making more noise. To meet Europe-wide noise limits, new cars are now required. These were phased out from 82 decibels (dB(A)) in 1978 to the current 74 dB(A) limit set in 2016. Environment (Protection) Amendment Rules, 2000, vide G.S.R. 7422 the noise limits for vehicles were notified by (E). As of July 2016, a new EU regulation, Regulation (EU) No 540/2014, introduced phases of tighter noise limits over 10 years, together with a revised, more representative test procedure. By 2026, the limit will be 68 dB for most new passenger cars. These regulations by the governments have made sure that the car manufacture henceforth might need to be manufacturing much less noisy vehicles to obey as per these norms, which acts as a driver for the automotive NVH materials market during the forecast period.

Increasing Government Initiatives For Battery Electric Vehicles (BEV)

By 2030, 140 million cars will have either a full electric or hybrid powertrain, according to the International Energy Agency (IEA). Various governments are taking initiatives, each with their schemes, to opt for electric mobility. For example, the Norwegian government is offering a broad subsidy package amounting to EUR 17,000 on the purchase of a compact ICE car class; the UK government is paying a one-time premium of GPB 4,000-7,000 back to vehicle buyers (emitting less than 75 g/km). In addition, few Australian states offer savings from stamp duty for EV owners, such as EVs registered in the ACT. Germany has become the third market for electric vehicles (EV) worldwide. In order to stimulate the demand for electric vehicles, Germany has increased EV incentives. In late 2019, policymakers raised targets, pledging to have 10 million EVs on the roads by 2030 to meet their climate targets. EVs registered in Victoria receive a $100 reduction each year in registration fees. Automotive NVH materials are being extensively used in electric vehicles to reduce unfamiliar powertrain noises. And all these government initiatives are promoting the use of electric vehicles, which act as a driver for the automotive NVH materials market during the forecast period.

Automotive NVH Materials Market Challenges

Increased overall vehicle weight owing to the usage of NVH materials

The additional NVH control materials are observed to add to the overall weight of the vehicle. The rising cost of automotive fuels and greater awareness of greenhouse gas-adding automotive emissions have led car manufacturers to develop more fuel-efficient vehicles. A few years ago, 2000 cc engines were available in sedans sold by leading Japanese, European, and American manufacturers. The same sedans use 1000 to 1500 cc engines today, which are as powerful and almost 1.5 times more fuel-efficient as the outgoing 2000 cc engines. There is less pollution caused by the new generation of engines. The CO2 that the new engine releases per kilometer of travel are almost 1/5th of the older 2000 cc engines. To make the smaller power trains develop power equal to the older normally aspirated engines, manufacturers employ various techniques such as more efficient fuel injection systems and turbochargers. This allows the new engines to run more mechanical parts and generate more noise. Thus, more NVH control materials are used to meet NVH regulations. Hence, the increased overall vehicle weight owing to the usage of NVH materials may hinder the automotive NVH materials market growth during the forecast period.

The Emergence of Covid-19 Pandemic in the Automotive NVH Materials Market

The COVID-19 pandemic outbreak has impacted the imports and exports of automotive NVH materials such as engineering resins, rubbers, metals, and others as governments of the leading producing countries have imposed export restrictions which are radically disturbing with the supplies. Moreover, the pandemic has had a swift and severe impact on the globally integrated automotive industry such as disruption in exports of Chinese parts, large-scale disruption of manufacturing across Europe, and the closure of manufacturing plants in the United States. According to the China Passenger Car Association (CPCA), China's passenger car sales in June fell 6.5% year on year to 1.68 million units. With the decrease in automotive production, the demand for automotive NVH materials has considerably fallen, which is having a major impact on the automotive NVH materials market.

Automotive NVH Materials Market Landscape

Technology launches, acquisitions, and R&D activities are key strategies adopted by players in the automotive NVH materials market. In 2020, the market of automotive NVH materials has been consolidated by the top five players accounting for xx% of the share. Major players in the automotive NVH materials market are BASF SE, Henkel AG & Co KGaA, Huntsman Corporation, 3M Company, ExxonMobil Corporation, Covestro, The Dow Chemical Company, Borgers AG, and Sumitomo Riko Company Limited.


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