Haircare Market in Africa 2016-2020

  • ID: 3920515
  • Report
  • Region: Africa
  • 56 pages
  • TechNavio
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FEATURED COMPANIES

  • Amka Products
  • Combe
  • Estée Lauder
  • Johnson & Johnson
  • Procter & Gamble
  • Shiseido
  • MORE
About Beauty and Personal Care Products Market in Africa

South Africa and Nigeria were the key beauty and personal care markets in Africa in 2015, with other key countries such as Kenya also making their mark. Natural and traditional products have gained a lot of traction in Kenya. To that end, African black soap has gained considerable popularity in the market.

The popularity of this product in Kenya and other parts of Africa stems from its ability to clear skin spots and blemishes. Since 2012, consumer interest in herbal products has increased in the region, which has led to the introduction of local brands across the continent; examples include House of Tara in Nigeria (private label), and Forever Clair in Ghana.

The analysts forecast the haircare market in Africa to grow at a CAGR of 7.43% during the period 2016-2020.

Covered in this report

The report covers the present scenario and the growth prospects of the haircare market in Africa for 2016-2020. To calculate the market size, the report considers the revenue generated from the retail sales of haircare products to individual customers.

The market is divided into the following segments based on geography:

- Kenya
- Nigeria
- South Africa
- Rest of Africa

The report, Haircare Market in Africa 2016-2020, has been prepared based on an in-depth market analysis with inputs from industry experts. The report covers the market landscape and its growth prospects over the coming years. The report also includes a discussion of the key vendors operating in this market.

Key vendors
- Amka Products
- Procter & Gamble
- L’Oréal
- Tiger Brands
- Unilever

Other prominent vendors
- Avon
- Combe
- Conair
- Estée Lauder
- Godrej Consumer Products
- Johnson & Johnson
- Revlon
- Shiseido
- TONI&GUY

Market drivers
- Products targeted at specific hair types in Africa

Market challenges
- Products targeted at specific hair types in Africa

Market trends
- Growing use of online channel by brands

Key questions answered in this report
- What will the market size be in 2020 and what will the growth rate be?
- What are the key market trends?
- What is driving this market?
- What are the challenges to market growth?
- Who are the key vendors in this market space?
- What are the market opportunities and threats faced by the key vendors?
- What are the strengths and weaknesses of the key vendors?

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Note: Product cover images may vary from those shown
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FEATURED COMPANIES

  • Amka Products
  • Combe
  • Estée Lauder
  • Johnson & Johnson
  • Procter & Gamble
  • Shiseido
  • MORE
PART 01: Executive summary
  • Highlights
PART 02: Scope of the report
  • Market overview
  • Top-vendor offerings
PART 03: Market research methodology
  • Research methodology
  • Economic indicators
PART 04: Introduction
  • Key market highlights
PART 05: Market landscape
  • Africa: Economic indicators of key countries 2015
  • Beauty and personal care products market in Africa
  • Haircare market in Africa
  • Five forces analysis
PART 06: Market segmentation by distribution channel
  • Haircare market in Africa: Distribution channels
PART 07: Market segmentation by product
  • Shampoo market in Africa
  • Conditioner market in Africa
  • Hair color market in Africa
  • Hair styling products market in Africa
  • Other haircare products market in Africa
PART 08: Geographical segmentation
  • Haircare market in Africa: Segmentation by geography
  • Haircare market in South Africa
  • Haircare market in Nigeria
  • Haircare market in Kenya
  • Haircare market in rest of Africa
PART 09: Market drivers
  • Products targeted at specific hair types in Africa
  • Demand for natural haircare products
  • Scaled down versions driving adoption in price-sensitive markets
PART 10: Impact of drivers

PART 11: Market challenges
  • Counterfeit products in East Africa
  • High tax rate on haircare products
  • Side effects of hair styling products
PART 12: Impact of drivers and challenges

PART 13: Market trends
  • Partnership of vendors with salons to gain visibility and establish products
  • Growing use of online channel by brands
  • Leveraging social media platforms
PART 14: Vendor landscape
  • Competitive scenario
PART 15: Key vendor analysis
  • Amka Products
  • Procter & Gamble (P&G)
  • L’Oréal
  • Tiger Brands
  • Unilever
  • Other prominent vendors
PART 16: Appendix
  • List of abbreviations
PART 17: About the Author

List of Exhibits

Exhibit 01: Product offerings
Exhibit 02: Haircare market in Africa 2015-2020 ($ billions)
Exhibit 03: Five forces analysis
Exhibit 04: Key distribution channels
Exhibit 05: Haircare market in Africa: Revenue share by distribution channel 2015
Exhibit 06: Analysis of different retail formats based on key parameters
Exhibit 07: Haircare market in Africa: Segmentation by product type 2015
Exhibit 08: Haircare market in Africa: Share of revenue by product type 2015 and 2020
Exhibit 09: Shampoo market in Africa 2015-2020 ($ millions)
Exhibit 10: Urbanization rate in Africa
Exhibit 11: Conditioner market in Africa 2015-2020 ($ millions)
Exhibit 12: Hair color market in Africa 2015-2020 ($ millions)
Exhibit 13: Hair styling market in Africa 2015-2020 ($ millions)
Exhibit 14: Other haircare products market in Africa 2015-2020 ($ millions)
Exhibit 15: Haircare market in Africa: Revenue share by geography 2015 and 2020
Exhibit 16: Haircare market in South Africa 2015-2020 ($ millions)
Exhibit 17: Haircare market in Nigeria 2015-2020 ($ millions)
Exhibit 18: Haircare market in Kenya 2015-2020 ($ millions)
Exhibit 19: Haircare market in rest of Africa 2015-2020 ($ millions)
Exhibit 20: Impact of drivers
Exhibit 21: Import duty and taxes on cosmetic products in select African countries
Exhibit 22: Impact of drivers and challenges
Exhibit 23: Key players in haircare market in Africa 2015
Exhibit 24: Key vendors: Benchmarking on product offerings
Exhibit 25: Amka Products: Product categories
Exhibit 26: P&G: Business segmentation by product and geography 2015
Exhibit 27: L'Oréal: Business segmentation by product and geography 2015
Exhibit 28: Tiger Brands: Business segmentation by revenue 2015
Exhibit 29: Tiger Brands: Geographical segmentation by revenue 2015
Exhibit 30: Unilever: Business segmentation by product and geography 2015
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FEATURED COMPANIES

  • Amka Products
  • Combe
  • Estée Lauder
  • Johnson & Johnson
  • Procter & Gamble
  • Shiseido
  • MORE
New Report Released: - Haircare Market in Africa 2016-2020

The author of the report recognizes the following companies as the key players in the haircare market in Africa: Amka Products, Procter & Gamble, L’Oréal, Tiger Brands, and Unilever.

Other Prominent Vendors in the market are: Avon, Combe, Conair, Estée Lauder, Godrej Consumer Products, Johnson & Johnson, Revlon, Shiseido, and TONI&GUY.

Commenting on the report, an analyst from the research team said: “One of the key trends for market growth will be leveraging the social media platforms. Social media marketing is being implemented extensively by almost every company to ensure enhanced product visibility. Facebook, Twitter, LinkedIn, Google+, WhatsApp, and YouTube are the most powerful social media platforms. L'Oréal launched its campaign named LoveMyColor in 2016 through a microsite LoveMyColor.com. This campaign was designed to relaunch the company's Dark and Lovely Fade Resist hair color brand for black women. The campaign is also featured on Instagram, Facebook, Pinterest, Twitter, and YouTube.”

According to the report, adoption in price-sensitive markets will be a key driver for market growth. Haircare is an integral part of African consumers as they continue to frequent domestic hair salons, which are in plenty across the key African economies. Haircare products, however, have had limited penetration in the absence of an organized retail ecosystem. Consumers across the region fall under varying income categories. In Nigeria, a key growth economy in Africa, per capita spending on haircare is around $1; in comparison, per capita spending on haircare is in the range of $12-$14 in the UK. To effectively explore the considerable growth potential, given the per capita spending and the affinity of African consumers for hair care, multiple vendors have launched scaled down versions of their products to make them more affordable and strengthen their brand equity. As a result, smaller pack sizes and sachets have gained considerable popularity in the region.

Further, the report states that side effects of hair styling products will be a challenge for the market. The hair styling products available in the market are either plant-derived or synthetic. One of the major components of synthetic dyes is paraphenylenediamine (PPD). It is used in dyes to enhance color and shine. However, this component can result in skin blisters, burns, and rashes. PPD is mainly used in hair dyes and is present in a majority of hair dyes available in South Africa. Another component of hair color is ammonia. High concentration of ammonia has been linked to health conditions such as asthma as it can exacerbate pre-existing breathing conditions. 4-Aminobiphenyl (4-ABP) is a hair dye by-product that has been linked to carcinogenic effects.

The study was conducted using an objective combination of primary and secondary information including inputs from key participants in the industry. The report contains a comprehensive market and vendor landscape in addition to a SWOT analysis of the key vendors.
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- Amka Products
- Procter & Gamble
- L’Oréal
- Tiger Brands
- Unilever
- Avon
- Combe
- Conair
- Estée Lauder
- Godrej Consumer Products
- Johnson & Johnson
- Revlon
- Shiseido
- TONI&GUY
Note: Product cover images may vary from those shown
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Note: Product cover images may vary from those shown
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