Global Online Classified Ad Platform Market 2016-2020

  • ID: 3920519
  • Report
  • Region: Global
  • 65 pages
  • TechNavio
1h Free Analyst Time

Speak directly to the analyst to clarify any post sales queries you may have.

1 of 5

FEATURED COMPANIES

  • backpage
  • eBay
  • Kugli
  • OLX
  • PennySaver
  • Singapore Press
  • MORE
About Online Classified Advertising

Online classified advertising is one of the fastest-growing types of online advertising. It covers a broad range of ads related to the buying and selling of products and services. There are a wide variety of online classified ads that can be categorized under automobiles, electronics, real estate, education, apparels, pets, furniture, machinery tools and kits, jobs, matrimony, and house services.

Online classified ads have evolved from newspaper classified ads that covered various sections and categories. This type of advertising platform offers individuals both free and paid versions of listings. Normal ads allow users to list their products or services free of cost, whereas featured ads charge a fee for the listings.

The analysts forecast the global online classified ad platform market to grow at a CAGR of 8.12% during the period 2016-2020.

Covered in this report

The report covers the present scenario and the growth prospects of the global online classified ad platform market for 2016-2020. To calculate the market size, the report considers the revenue generated from online classified ad platforms.

The market is divided into the following segments based on geography:

- Americas
- APAC
- EMEA

The report, Global Online Classified Ad Platform Market 2016-2020, has been prepared based on an in-depth market analysis with inputs from industry experts. The report covers the market landscape and its growth prospects over the coming years. The report also includes a discussion of the key vendors operating in this market.

Key vendors
- Craigslist
- eBay
- OLX
- Oodle

Other prominent vendors
- Backpage
- Kedna
- Kugli
- Locanto
- PennySaver
- Recycler Classified Network
- Sell
- Singapore Press
- Trovit Search
- USFreeads
- Yakaz

Market drivers
- Rapidly declining print advertising

Market challenges
- Short life span of online classified ads

Market trends
- Growth in social media advertising

Key questions answered in this report
- What will the market size be in 2020 and what will the growth rate be?
- What are the key market trends?
- What is driving this market?
- What are the challenges to market growth?
- Who are the key vendors in this market space?
- What are the market opportunities and threats faced by the key vendors?
- What are the strengths and weaknesses of the key vendors?

You can request one free hour of our analyst’s time when you purchase this market report. Details are provided within the report.
READ MORE
Note: Product cover images may vary from those shown
2 of 5

FEATURED COMPANIES

  • backpage
  • eBay
  • Kugli
  • OLX
  • PennySaver
  • Singapore Press
  • MORE
PART 01: Executive summary
  • Highlights
PART 02: Scope of the report
  • Market overview
  • End-user segments
  • Base year
  • Vendor segmentation
  • Summation error
  • Top-vendor offerings
PART 03: Market research methodology
  • Research methodology
  • Economic indicators
PART 04: Introduction
  • Key market highlights
PART 05: Market landscape
  • Market overview
  • Product life cycle
  • Global online advertising market
  • Online classified ads in global online advertising market
  • Global online classified ad platform market
  • Five forces analysis
PART 06: Market segmentation by business model
  • Global online classified ad platform market by business model
  • Global online classified ad platform market by horizontal model
  • Global online classified ad platform market by vertical model
PART 07: Market segmentation by category
  • Global online classified ad platform market by category
PART 08: Buying criteria

PART 09: Market segmentation by type
  • Global online classified ad platform market by type
  • Global online classified ad platform market by normal ads
  • Global online classified ad platform market by featured ads
PART 10: Geographical segmentation
  • Global online classified ad platform market by geography
  • Online classified ad platform market in Americas
  • Online classified ad platform market in EMEA
  • Online classified ad platform market in APAC
PART 11: Key leading countries
  • Key leading countries
PART 12: Market drivers

PART 13: Impact of drivers

PART 14: Market challenges

PART 15: Impact of drivers and challenges

PART 16: Market trends

PART 17: Vendor landscape
  • Competitive scenario
  • Key vendors
  • Other prominent vendors
PART 18: Appendix
  • List of abbreviations
PART 19: About the Author

List of Exhibits

Exhibit 01: Regions considered for global online classified ad platform market 2015-2020
Exhibit 02: Product offerings
Exhibit 03: Overview of global online classified ad platform market
Exhibit 04: Product life cycle of online classified ad platform
Exhibit 05: Global online advertising market 2015-2020 ($ billions)
Exhibit 06: Online classified ads in global online advertising market 2015-2020 (YoY growth rate)
Exhibit 07: Global online classified ad platform market 2015-2020 ($ billions)
Exhibit 08: Five forces analysis
Exhibit 09: Global online classified ad platform market by business model 2015-2020 (% share)
Exhibit 10: Revenue comparison of global online classified ad platform market by business model ($ billions)
Exhibit 11: CAGR comparison of global online classified ad platform market by business model 2015-2020
Exhibit 12: Global online classified ad platform market by horizontal model 2015-2020 ($ billions)
Exhibit 13: Global online classified ad platform market by vertical model 2015-2020 ($ billions)
Exhibit 14: Global online classified ad platform market by category 2015 (% share)
Exhibit 15: Buying criteria for online classified ad platforms
Exhibit 16: Global online classified ad platform market by type 2015-2020 (% share)
Exhibit 17: Revenue comparison of global online classified ad platform market by type 2015-2020 ($ billions)
Exhibit 18: CAGR comparison of global online classified ad platform market by type 2015-2020
Exhibit 19: Global online classified ad platform market by normal ads 2015-2020 ($ billions)
Exhibit 20: Global online classified ad platform market by featured ads 2015-2020 ($ billions)
Exhibit 21: Global online classified ad platform market by geography 2015-2020 (% share)
Exhibit 22: Revenue comparison of global online classified ad platform market by geography ($ billions)
Exhibit 23: CAGR comparison of global online classified ad platform market by geography 2015-2020
Exhibit 24: Online classified ad platform market in Americas 2015-2020 ($ billions)
Exhibit 25: Online classified ad platform market in EMEA 2015-2020 ($ billions)
Exhibit 26: Online classified ad platform market in APAC 2015-2020 ($ billions)
Exhibit 27: Key leading countries in global online classified ad platform market 2015 (% share)
Exhibit 28: Revenues and market shares of leading countries 2015
Exhibit 29: Global print advertising market 2015-2020 ($ billions)
Exhibit 30: Impact of drivers
Exhibit 31: Impact of drivers and challenges
Exhibit 32: Global social media advertising expenditure 2015-2020 ($ billions)
Exhibit 33: Other prominent vendors 2015
Note: Product cover images may vary from those shown
3 of 5

Loading
LOADING...

4 of 5

FEATURED COMPANIES

  • backpage
  • eBay
  • Kugli
  • OLX
  • PennySaver
  • Singapore Press
  • MORE
New Report Released: - Global Online Classified Ad Platform Market 2016-2020

The author of the report recognizes the following companies as the key players in the global online classified ad platform market: Craigslist, eBay, OLX, and Oodle.

Other Prominent Vendors in the market are: backpage, Kedna, Kugli, Locanto, PennySaver, Recycler Classified Network, Sell, Singapore Press, Trovit Search, USFreeads, and Yakaz.

Commenting on the report, an analyst from the research team said: “One of the major trends in the online classified ads is the increased penetration of RTB. RTB advertising is an emerging trend in the global online classified ad platform market. It involves the buying and selling of online advertising display inventory through a bidding process. It allows advertisers to bid for online inventory on online classified ad platforms that best fit their buyer profile. RTB is the leading type of programmatic advertising, which has an auction environment provided by advertising exchanges/marketplaces.”

According to the report, low cost of online advertising will be a key driver for market growth. Advertising plays a major role in the penetration of new products in the market. It helps in increasing the awareness about products, creating an interest for products among buyers, and expanding the reach of products. It plays a crucial role in expanding the market for products in remote areas by using effective means of communication. Though advertising is one of the best ways to sell products, it remains a challenge for manufacturers with low budgets. Online advertising allows advertisers to advertise their products at minimal or no cost, unlike offline outdoor advertising platforms that are highly expensive. Online classified advertising helps manufacturers to list their products on normal or featured ad platforms and also allows them to count the number of views for their ads.

Further, the report states that though the online classified ad platform market accounted for a small share of 12.66% in the global online advertising market in 2015, it is expected to grow at a fast rate during the forecast period. However, the competition is intense from alternative platforms that hold larger shares of the market compared with the online classified ad platform, which is a major challenge for vendors in the global online classified ad platform market.

The study was conducted using an objective combination of primary and secondary information including inputs from key participants in the industry. The report contains a comprehensive market and vendor landscape in addition to a SWOT analysis of the key vendors.
Note: Product cover images may vary from those shown
5 of 5
- Craigslist
- eBay
- OLX
- Oodle
- backpage
- Kedna
- Kugli
- Locanto
- PennySaver
- Recycler Classified Network
- Sell
- Singapore Press
- Trovit Search
- USFreeads
- Yakaz
Note: Product cover images may vary from those shown
6 of 5
Note: Product cover images may vary from those shown
Adroll
adroll