Probiotics are microorganisms, which on consumption, exert a positive effect on the health of human beings and animals. Probiotics have been generating interest among many since the 1990s. Doctors today often prescribe probiotics to combat issues like digestive problems, bowel irregularities, and weak immune system. The most common types of microbes used at a commercial level in products and applications in the market are lactic acid bacteria (LAB) and bifidobacteria.
The analysts forecast the global probiotic drinks market to grow at a CAGR of 7.01% during the period 2016-2020.
Covered in this report
The report covers the present scenario and the growth prospects of the global probiotic drinks market for 2016-2020. To calculate the market size, the report considers the revenue generated from retail sales of probiotic drinks.
The market is divided into the following segments based on geography:
The report, Global Probiotic Drinks Market 2016-2020, has been prepared based on an in-depth market analysis with inputs from industry experts. The report covers the market landscape and its growth prospects over the coming years. The report also includes a discussion of the key vendors operating in this market.
- Bio-K Plus International
Other prominent vendors
- Bright Dairy
- Grupo Lala
- Increasing awareness among consumers in developing countries
- Lack of standardization in government guidelines
- Prominence of probiotic drinks in weight management
Key questions answered in this report
- What will the market size be in 2020 and what will the growth rate be?
- What are the key market trends?
- What is driving this market?
- What are the challenges to market growth?
- Who are the key vendors in this market space?
- What are the market opportunities and threats faced by the key vendors?
- What are the strengths and weaknesses of the key vendors?
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- Market overview
- Top-vendor offerings
- Economic indicators
- Key market highlights
- Market overview
- Global probiotic drinks market
- Five forces analysis
- Global probiotic drinks market by product type
- Global probiotic dairy drinks market
- Global probiotic juice drinks market
- Global probiotic drinks market by geography
- Probiotic drinks market in APAC
- Probiotic drinks market in Europe
- Probiotic drinks market in Americas
- Probiotic drinks market in MEA
PART 09: Market segmentation by distribution channel
PART 10: Market drivers
PART 11: Impact of drivers
PART 12: Market challenges
PART 13: Impact of drivers and challenges
PART 14: Market trends
PART 15: Vendor landscape
- Competitor landscape
- Competitive positioning assessment for probiotic drinks players
- Bio-K Plus International
- Other prominent vendors
- List of abbreviations
List of Exhibits
Exhibit 01: Global probiotic drinks market by product segmentation
Exhibit 02: Key countries in each region
Exhibit 03: Global probiotic drinks market by distribution channel
Exhibit 04: Product offerings
Exhibit 05: Probiotic drinks as a product type in global functional drinks market in 2015
Exhibit 06: Global probiotic drinks market 2015-2020 ($ billions)
Exhibit 07: Five forces analysis
Exhibit 08: Global probiotic drinks market by product type 2015 (% revenue)
Exhibit 09: Global probiotic drinks market by product type 2020 (% revenue)
Exhibit 10: Global probiotic dairy drinks market 2015-2020 ($ billions)
Exhibit 11: Global probiotic juice drinks market 2015-2020 ($ billions)
Exhibit 12: Attributes associated with probiotics
Exhibit 13: Global probiotic drinks market by geography 2015 and 2020 (% revenue)
Exhibit 14: Comparison of CAGR and revenue for different geographies
Exhibit 15: Probiotic drinks market in APAC 2015-2020 ($ billions)
Exhibit 16: Probiotic drinks market in Europe 2015-2020 ($ billions)
Exhibit 17: Probiotic drinks market in Americas 2015-2020 ($ billions)
Exhibit 18: Probiotic drinks market in MEA 2015-2020 ($ billions)
Exhibit 19: Demographic and economic indicators in Japan 2012-2016
Exhibit 20: Demographic and economic indicators in China 2012-2016
Exhibit 21: Demographic and economic indicators in India 2012-2015
Exhibit 22: Demographic and economic indicators in US 2012-2016
Exhibit 23: Demographic and economic indicators in Germany 2012-2016
Exhibit 24: Global probiotic drinks market by distribution channel 2015
Exhibit 25: Global lactose-intolerant population 2007-2015
Exhibit 26: Average annual old population growth rate 1950-2030 (%)
Exhibit 27: Impact of drivers
Exhibit 28: Impact of drivers and challenges
Exhibit 29: Key vendors
Exhibit 30: Competitive positioning matrix for probiotic drinks players in 2015
Exhibit 31: Bio-K Plus International: Product segmentation in global probiotic drinks market
Exhibit 32: Bio-K Plus International: Strength and weakness
Exhibit 33: Danone: Business and geographical segmentation by revenue in 2015
Exhibit 34: Danone: Product segmentation in global probiotic drinks market
Exhibit 35: Danone: Strength and weakness
Exhibit 36: Recent developments
Exhibit 37: GoodBelly: Product segmentation in global probiotic drinks market
Exhibit 38: GoodBelly: Strength and weakness
Exhibit 39: KeVita: Product segment in global probiotic drinks market
Exhibit 40: KeVita: Strength and weakness
Exhibit 41: Nestlé: Business segmentation by revenue 2015
Exhibit 42: Nestlé: Product segmentation in global probiotic drinks market
Exhibit 43: Nestlé: Strength and weakness
Exhibit 44: Recent developments
Exhibit 45: Yakult: Business and geographical segmentation by revenue in 2015
Exhibit 46: Yakult: Product segmentation in global probiotic drinks market
The author of the report recognizes the following companies as the key players in the global probiotic drinks market: Bio-K Plus International, Danone, GoodBelly, KeVita, Nestlé, and Yakult.
Other Prominent Vendors in the market are: Amul, Bright Dairy, Grupo Lala, and Lifeway.
Commenting on the report, an analyst from the research team said: “Consumers now are more conscious about their snacking habits and beverages and are adopting a healthy diet. Probiotic drinks when fortified with calcium and minerals fuel metabolism and are considered as a complement to weight-loss plan and a convenient way to satisfy hunger while getting the vitamins and nutrients one’s body needs. Furthermore, weight management is becoming popular as obesity rates rise. According to OECD (Organisation for Economic Co-operation and Development), three out of four Americans will be overweight by 2020. As obesity rates rise in the US and globally, it is expected that weight management will be one of the most significant food trends, with a focus on satiety and calorie-burning and fat-burning ingredient properties.”
According to the report, one of the key drivers for market growth will be the health benefits associated with probiotic drinks. Consumption of probiotics prevents the growth of harmful bacteria inside the digestive tract, leading to an improvement in nutrition absorption and bowel movements. According to a research paper published in 2012 by the Journal of the American Medical Association, consuming probiotics reduced the risk of diarrhea by 42%. Probiotic supplements increase Lactobacilli counts in women and prevent diseases like bacterial vaginosis, yeast infection, and urinary tract infection.
Further, the report states that a challenge to the market is the lack of validated studies and conflicts in available research. There is often disagreement between companies and health agencies on the effects and functioning of probiotic drinks. Exaggerated claims on the efficacy of products and the wide circulation of invalidated literature by companies on the side effects of probiotic drinks tend to confuse consumers and lead to their preference of natural sources of nutrition over supplements.
The study was conducted using an objective combination of primary and secondary information including inputs from key participants in the industry. The report contains a comprehensive market and vendor landscape in addition to a SWOT analysis of the key vendors.