Global Business to Business Media Market 2016-2020

  • ID: 3920565
  • Report
  • Region: Global
  • 58 pages
  • TechNavio
1h Free Analyst Time

Speak directly to the analyst to clarify any post sales queries you may have.

1 of 5

FEATURED COMPANIES

  • 3M
  • Broad Vision
  • Google
  • Insite software
  • Microsoft
  • SAP
  • MORE
About B2B

B2B media refers to the communication channel between the vendors and their customers. For a B2B vendor, the customer cannot necessarily be a consumer. Business organizations constitute the customers of B2B vendors and require a different media mix to get business from them.

For instance, if a vendor has to pitch in for hydraulic hose pipes, an engineer from the company will bring his engineering experience into the discussion to justify the decision to the superiors, who work in the same field. In contrast, the home owner will care little about the technicalities in the manufacturing of hose pipes that are being used in the garden.

The analysts forecast the global business-to-business (B2B) media market to grow at a CAGR of 1.65% during the period 2016-2020.

Covered in this report

The report covers the present scenario and the growth prospects of the global business-to-business (B2B) media market for 2016-2020. To calculate the market size, the report considers the revenue generated from B2B media spending.

The market is divided into the following segments based on geography:

- Americas
- APAC
- EMEA

The report, Global Business-To-Business (B2B) Media Market 2016-2020, has been prepared based on an in-depth market analysis with inputs from industry experts. The report covers the market landscape and its growth prospects over the coming years. The report also includes a discussion of the key vendors operating in this market.

Key vendors
- Bloomberg
- IBM
- Oracle
- SAP

Other prominent vendors
- 3M
- Archer Daniels midland
- Broad Vision
- Experian data quality
- Facebook
- Google
- Home Depot
- Insite software
- Intershop
- Kentico
- Microsoft
- Netsuite
- Shop Visible
- Thomson Reuters
- Wolters Kluwer

Market drivers
- Smaller target audience

Market challenges
- Decreasing personal relationships

Market trends
- Increased investments in data analytics

Key questions answered in this report
- What will the market size be in 2020 and what will the growth rate be?
- What are the key market trends?
- What is driving this market?
- What are the challenges to market growth?
- Who are the key vendors in this market space?
- What are the market opportunities and threats faced by the key vendors?
- What are the strengths and weaknesses of the key vendors?

You can request one free hour of our analyst’s time when you purchase this market report. Details are provided within the report.
READ MORE
Note: Product cover images may vary from those shown
2 of 5

FEATURED COMPANIES

  • 3M
  • Broad Vision
  • Google
  • Insite software
  • Microsoft
  • SAP
  • MORE
PART 01: Executive summary
  • Highlights
PART 02: Scope of the report
  • Market overview
  • Base year
  • Vendor segmentation
PART 03: Market research methodology
  • Research methodology
  • Economic indicators
PART 04: Introduction
  • Key market highlights
PART 05: Market landscape
  • Market overview
  • Market size and forecast
  • Five forces analysis
PART 06: Market segmentation by type
  • Global B2B media market by type
  • Global B2B media market by events
  • Global print B2B media market
  • Global digital B2B media market
  • Global B2B media market by business information
  • Market attractiveness
  • Segment comparison analysis
PART 07: Market segmentation by application
  • Global B2B media market by application
  • Global B2B media market in business services
  • Global B2B media market in IT
  • Global B2B media market in retail
  • Global B2B media market in finance
  • Market attractiveness
  • Segment comparison analysis
PART 08: Geographical segmentation
Global B2B media market by geography
  • B2B media market in Americas
  • B2B media market in EMEA
  • B2B media market in APAC
  • Market attractiveness
  • Segment comparison analysis
PART 09: Key leading countries

PART 10: Market drivers

PART 11: Impact of drivers

PART 12: Market challenges

PART 13: Impact of drivers and challenges

PART 14: Market trends

PART 15: Vendor landscape
  • Competitive scenario
  • Other prominent vendors
PART 16: Appendix
  • List of abbreviations
PART 17: About the Author

List of Exhibits

Exhibit 01: Market segmentation of global B2B media market
Exhibit 02: Global B2B media market 2015-2020 ($ billions)
Exhibit 03: Five forces analysis
Exhibit 04: Global B2B media market by type 2015
Exhibit 05: Global B2B media market by type 2020
Exhibit 06: Global B2B media market by events 2015 ($ billions)
Exhibit 07: B2B companies: Major objectives behind events hosting 2015
Exhibit 08: Global print B2B media market 2015-2020 ($ billions)
Exhibit 09: Global digital B2B media market 2015-2020 ($ billions)
Exhibit 10: Top social media sites used by B2B and B2C companies 2015
Exhibit 11: Global B2B media market by business information 2015-2020 ($ billions)
Exhibit 12: Market attractiveness of global B2B media market by type 2015-2020
Exhibit 13: Global B2B media market: Growth rate of segments by type 2015-2020 ($ billions)
Exhibit 14: Global B2B media market: CAGR comparison by type (2015-2020)
Exhibit 15: Global B2B media market by application 2015
Exhibit 16: Global B2B media market by application 2020
Exhibit 17: Global B2B media market in business services 2015-2020 ($ billions)
Exhibit 18: Global B2B media market in IT 2015-2020 ($ billions)
Exhibit 19: Global B2B media market in retail 2015-2020 ($ billions)
Exhibit 20: Global B2B media market in finance 2015-2020 ($ billions)
Exhibit 21: Global B2B media market: Market attractiveness by application 2015-2020
Exhibit 22: Global B2B media market: Growth rates of segments by type 2015-2020 ($ billions)
Exhibit 23: Global B2B media market: CAGR comparison by application 2015-2020
Exhibit 24: Global B2B media market by geography 2015
Exhibit 25: Global B2B media market by geography in 2020
Exhibit 26: B2B media market in Americas 2015-2020 ($ billions)
Exhibit 27: B2B media market in EMEA 2015-2020 ($ billions)
Exhibit 28: B2B media market in APAC 2015-2020 ($ billions)
Exhibit 29: Global B2B media market: Market attractiveness by geography 2015-2020
Exhibit 30: Global B2B media market: Growth rates of segments by type 2015-2020 ($ billions)
Exhibit 31: Global B2B media market: CAGR comparison by geography 2015-2020
Exhibit 32: Global B2B media market: Top 10 countries by revenue 2015
Exhibit 33: Global B2B media market: Top 10 countries by market share and revenue 2015
Exhibit 34: Top B2B content marketing techniques in terms of penetration
Exhibit 35: Impact of drivers
Exhibit 36: Impact of drivers and challenges
Note: Product cover images may vary from those shown
3 of 5

Loading
LOADING...

4 of 5

FEATURED COMPANIES

  • 3M
  • Broad Vision
  • Google
  • Insite software
  • Microsoft
  • SAP
  • MORE
New Report Released: - Global Business-To-Business (B2B) Media Market 2016-2020

The author of the report recognizes the following companies as the key players in the global business-to-business (B2B) media market: Bloomberg, IBM, Oracle, and SAP.

Other Prominent Vendors in the market are: 3M, Archer Daniels midland, Broad Vision, Experian data quality, Facebook, Google, Home Depot, Insite software, Intershop, Kentico, Microsoft, Netsuite, Shop Visible, Thomson Reuters, and Wolters Kluwer.

Commenting on the report, an analyst from the research team said: “Increased investments in data analytics will be a key trend for market growth. Data analytics is expected to be high on demand for the vendors during the forecast period. Data analytics are high on priority for the vendors as over 50% of the B2B companies have increased the proportion of revenue allocated to data analytics in 2015. Data analytics will be the leading segment in terms of expected growth over digital media. The future will belong to companies that can create products based on company’s data assets. These analytics will help vendors find their prospective clients, who will eventually increase their business opportunities.”

According to the report, one of the key drivers for market growth will be high profit margins. B2B information service can be a highly profitable market. Since 2005, average profit margins are 25%, but when it comes to industry leaders in B2B industry in respective sectors, the profit margins soar to 50%. A profit margin of 10% in B2B industry is considered to be extremely low but it is considered to be high in businesses such as food, retail, and delivery services. In a particular sector, if a firm has 15% of the market share in terms of business information, that is considered to be the market leaders. The increasing number of professional knowledge workers has spurred the market. Business information is critical in decision making process for B2B customers. This increases the credibility and a stable working relationship with B2B media vendors with its partners, due to which B2B vendors enjoy a healthy revenue stream.

Further, the report states that all customers want a level of personal service, which poses a significant challenge to the vendors. Thus, vendors offer personal services only to customers, who are willing to pay a premium price for it. Further, the level of relationship will depend on the sector and may require in-depth market research to understand the degree of personal relationship that is apt for the market success. For premium segments such as finance and advertising, it will require regular face-to-face visits while in industries such as food and retail quarterly phone calls might be adequate.

The study was conducted using an objective combination of primary and secondary information including inputs from key participants in the industry. The report contains a comprehensive market and vendor landscape in addition to a SWOT analysis of the key vendors.
Note: Product cover images may vary from those shown
5 of 5
- Bloomberg
- IBM
- Oracle
- SAP
- 3M
- Archer Daniels midland
- Broad Vision
- Experian data quality
- Facebook
- Google
- Home Depot
- Insite software
- Intershop
- Kentico
- Microsoft
- Netsuite
- Shop Visible
- Thomson Reuters
- Wolters Kluwer
Note: Product cover images may vary from those shown
6 of 5
Note: Product cover images may vary from those shown
Adroll
adroll