Global Video Games Advertising Market 2016-2020

  • ID: 3920633
  • Report
  • Region: Global
  • 60 pages
  • TechNavio
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FEATURED COMPANIES

  • AppNexus
  • Fiksu
  • iAd
  • Kiip
  • MobPartner
  • SpotXchange
  • MORE
About Video Games

Video games are electronic games that require a video device for the user interface of the game. The device can be a mobile display or a PC monitor, or a TV screen. Based on the electronic system employed, they are categorized in the form of platforms such as mobile, PC, and TV. Different types of games are available for a number of gaming platforms. Video games are available in two major formats - physical and digital. The physical format comes in the form of compact discs, which are used while playing the game. In the digital format, the game is downloaded and played.

The analysts forecast the global video games advertising market to grow at a CAGR of 13.71% during the period 2016-2020.

Covered in this report

The report covers the present scenario and the growth prospects of the global video games advertising market for 2016-2020. To calculate the market size, the report considers the revenue generated from the sale of advertisements through video games.

The market is divided into the following segments based on geography:

- Americas
- APAC
- EMEA

The report, Global Video Games Advertising Market 2016-2020, has been prepared based on an in-depth market analysis with inputs from industry experts. The report covers the market landscape and its growth prospects over the coming years. The report also includes a discussion of the key vendors operating in this market.

Key vendors
- BrightRoll
- Flurry
- Google
- InMobi
- InMobi

Other prominent vendors
- AppNexus
- Byyd
- Fiksu
- iAd
- Kiip
- Matomy Media
- Millennial Media
- Platform One
- MobPartner
- MoPub
- Tapjoy
- SpotXchange
- Tremor Video
- TubeMogul

Market drivers
- Improved measurement standards

Market challenges
- High adoption of ad-blocks

Market trends
- Increased female participation

Key questions answered in this report
- What will the market size be in 2020 and what will the growth rate be?
- What are the key market trends?
- What is driving this market?
- What are the challenges to market growth?
- Who are the key vendors in this market space?
- What are the market opportunities and threats faced by the key vendors?
- What are the strengths and weaknesses of the key vendors?

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Note: Product cover images may vary from those shown
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FEATURED COMPANIES

  • AppNexus
  • Fiksu
  • iAd
  • Kiip
  • MobPartner
  • SpotXchange
  • MORE
PART 01: Executive summary
  • Highlights
PART 02: Scope of the report
  • Market overview
  • Definitions
  • Base year and forecast period
  • Vendor segmentation
PART 03: Market research methodology
  • Research methodology
  • Economic indicators
PART 04: Introduction
  • Key market highlights
PART 05: Market landscape
  • Market overview
  • Market size and forecast
  • Five forces analysis
PART 06: Market segmentation by type
  • Global video game advertising market by type
  • Global interstitial video game advertising market
  • Global reward-based video game advertising market
  • Global banner video game advertising market
  • Global native video game advertising market
  • Global video game advertising market attractiveness by type
  • Segment comparison analysis
PART 07: Market segmentation by genre
  • Global video game advertising market by genre
  • Global action video game advertising market
  • Global FPS video game advertising market
  • Global sports video game advertising market
  • Global role-playing video game advertising market
  • Global video game advertising market attractiveness by genre
  • Segment comparison analysis
PART 08: Geographical segmentation
  • Global video game advertising market by geography
  • Video game advertising market in APAC
  • Video game advertising market in Americas
  • Video game advertising market in EMEA
  • Video game advertising market attractiveness by geography
  • Segment comparison analysis
PART 09: Key leading countries
  • Key leading countries in video game advertising market
PART 10: Market drivers
  • Effective communication of information
  • Growing popularity of e-sports
  • Improved measurement standards
PART 11: Impact of drivers

PART 12: Market challenges
  • High adoption of ad-blocks
  • Piracy in video games
  • Heterogeneous audience
PART 13: Impact of drivers and challenges

PART 14: Market trends
  • New environment for testing products
  • Social media advertising for video games
  • Increased female participation
PART 15: Vendor landscape
  • Competitive scenario
  • Key Vendors
  • Other prominent vendors
PART 16: About the Author

List of Exhibits

Exhibit 01: Segmentation of global video game advertising market
Exhibit 02: Global video game advertising market 2016-2020 ($ billions)
Exhibit 03: Five forces analysis
Exhibit 04: Global video game advertising market by type 2015
Exhibit 05: Global video game advertising market by type 2020
Exhibit 06: Global interstitial video game advertising market 2015-2020 ($ billions)
Exhibit 07: Global reward-based video game advertising market 2015-2020 ($ billions)
Exhibit 08: Top reasons for a smartphone gamer to make an in-app purchase in 2015
Exhibit 09: Global banner video game advertising market 2015-2020 ($ millions)
Exhibit 10: Global native video game advertising market 2015-2020 ($ billions)
Exhibit 11: Global video game advertising market attractiveness by type 2015-2020
Exhibit 12: Growth rates of global video game advertising market segments by revenue model 2015-2020 ($ billions)
Exhibit 13: CAGR comparison analysis of video game advertising market
Exhibit 14: Global video game advertising market by genre 2015
Exhibit 15: Global video game advertising market by genre 2020
Exhibit 16: Global action video game advertising market 2015-2020 ($ billions)
Exhibit 17: Global FPS video game advertising market 2015-2020 ($ billions)
Exhibit 18: Global sports video game advertising market 2016-2020 ($ billions)
Exhibit 19: Global role-playing video game advertising market 2015-2020 ($ billions)
Exhibit 20: Global video game advertising market attractiveness by genre 2015-2020
Exhibit 21: Growth rates of global video game advertising market segments by genre 2015-2020 ($ billions)
Exhibit 22: CAGR comparison analysis of video game advertising market
Exhibit 23: Global video game advertising market by geography 2015
Exhibit 24: Global video game advertising market by geography in 2020
Exhibit 25: Video game advertising market in APAC 2015-2020 ($ billions)
Exhibit 26: Video game advertising market in Americas 2015-2020 ($ billions)
Exhibit 27: Number of hard-core TV and desktop gamers in 2014
Exhibit 28: Video game advertising market in EMEA 2015-2020 ($ billions)
Exhibit 29: Video game advertising market attractiveness by geography 2015-2020
Exhibit 30: Growth rates of global video game advertising market by geography 2015-2020 ($ billions)
Exhibit 31: CAGR comparison analysis of video game advertising market by geography
Exhibit 32: Market share and revenue of top 10 countries in global video game advertising market 2015
Exhibit 33: Impact of drivers
Exhibit 34: Impact of drivers and challenges
Exhibit 35: Other prominent vendors
Note: Product cover images may vary from those shown
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FEATURED COMPANIES

  • AppNexus
  • Fiksu
  • iAd
  • Kiip
  • MobPartner
  • SpotXchange
  • MORE
New Report Released: - Global Video Games Advertising Market 2016-2020

The author of the report recognizes the following companies as the key players in the global video games advertising market: BrightRoll, Flurry, Google, InMobi, and InMobi.

Other Prominent Vendors in the market are: AppNexus, Byyd, Fiksu, iAd, Kiip, Matomy Media, Millennial Media, Platform One, MobPartner, MoPub, Tapjoy, SpotXchange, Tremor Video, and TubeMogul.

Commenting on the report, an analyst from the research team said: “One of the notable trends in the global video game advertising market is the increased social media for advertising of video games. The number of social media users globally was more than 2.1 billion in 2015. With this widespread reach, social media is becoming one of the lucrative platforms for advertising as it connects to a large segment of gamers. Over 90% of social media enthusiasts play at least one video game in a period of 30 days. Social media platforms further provide the advertisers with efficient targeting options and enhanced conversion tracking since they also take advantage of the user interests.”

According to the report, improved measurement standards will be a key driver for market growth. In the early 2000s, measuring the effectiveness of the video game advertisements was very complicated. The advertisers consider the type of advertisement, the number of games sold in the previous years, average time spent on the game, and the budget allocated for measuring the effectiveness of the gaming advertisement. The technique provided an estimation of its impact but never managed to give an accurate or reliable data on the effectiveness of the advertisement.

Further, the report states that pirated video games are another big challenge for video game advertisers. The in-game ads are used to connect with the gamers based on their geography. However, video games get pirated and are used in different regions. In-game advertisements have very little relevance in the other regions. The number of end-users for pirated video gaming is as high as the number of end-users for legal video game industry. Pirated games accounted for $72 billion unmonetized video game revenue in 2015.

The study was conducted using an objective combination of primary and secondary information including inputs from key participants in the industry. The report contains a comprehensive market and vendor landscape in addition to a SWOT analysis of the key vendors.
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- BrightRoll
- Flurry
- Google
- InMobi
- InMobi
- AppNexus
- Byyd
- Fiksu
- iAd
- Kiip
- Matomy Media
- Millennial Media
- Platform One
- MobPartner
- MoPub
- Tapjoy
- SpotXchange
- Tremor Video
- TubeMogul
Note: Product cover images may vary from those shown
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Note: Product cover images may vary from those shown
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