Global Marketing Automation Software Market, company profiles, share, trends, analysis, opportunities, segmentation and forecast 2017 - 2023

  • ID: 3921844
  • Report
  • Region: Global
  • 140 pages
  • Occams Business Research and Consulting
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FEATURED COMPANIES

  • Act-On Software
  • Etrigue
  • Hatchbuck
  • Ibm
  • Infusionsoft
  • Oracle
  • MORE
The global marketing automation software market is anticipated to grow at a CAGR of 9.26% dring 2016 to 2022. The market has generated the revenue $ 3.86 Billion in 2016 and is anticipated to reach up to $ 6.58 Billion by 2022.The demand to integrate marketing efforts to optimize income on marketing campaign investments is anticipated to drive marketing automation software market growth. In addition, integration of cloud computing with marketing automation has been witnessed as a key trend in the market. This can be attributed to access cost effectiveness, scalability, flexibility and large storage options.

Increasing intensity of competition across several industry verticals has expectant focus on Customer Relationship Management (CRM), which has resulted in amplified demand for community marketing and predictive analytics. It also provides high-quality, auditable, automatic and consistent communication through marketing processes. Moreover, data privacy coupled with availability of complementary solutions is anticipated to hamper market growth and become a major hinder for the market through the forecast period.

The global marketing automation software market can be segmented on the basis of application, vertical, deployment model and end user. On the basis of end-users sub-segment the market includes enterprises and SMBs. On the basis of deployment model, the market of marketing automation software is bifurcated into cloud-based and on-premise solutions. Based on application market of marketing automation software can be segmented into campaign management, e-mail marketing, mobile application, inbound marketing, lead nurturing & scoring, reporting & analytics and social media marketing. The and lead nurturing and lead scoring application segment is anticipated to be the dominant market segment. Increasing use of social media with sheer volume of users on social networking sites generate high growth prospects for the market participants. The rising demand in various verticals such as advertisement and education, Banking Financial & Insurance (BFSI), healthcare, manufacturing & distribution, media & entertainment and retail is anticipated to spur market demand.

Geographically, the market of marketing automation software is segmented in to North America, Asia pacific, Europe and rest of the world. The North America holds the largest market share of the cloud storage followed by Asia pacific. Due to high population and increasing business and internet users day by day helps to drive the market of Asia pacific.

Some of the major market players are Adobe Systems, IBM, Oracle, Sales force, SAP, SAS Institute, Act-On Software, Cognizant Technology Solution, eTrigue, GreenRope, Hatchbuck, HubSpot, inBoundio, Infusionsoft, Marketo. Acquisitions, innovation and mergers are the key strategies adopted by the market players to sustain in the market. For examples: in 2016, :- IBM has announced that they had completed the acquisition of Truven Health Analytics a provider of cloud-based healthcare data, analytics and insights. Similarly, in 2016, Oracle announced that they had completed the acquisition of Add This, a leading provider of publisher personalization, audience insight and activation tools that powers $15 million websites and enables unmatched audience segment quality, scale and insight.

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Note: Product cover images may vary from those shown
2 of 4

FEATURED COMPANIES

  • Act-On Software
  • Etrigue
  • Hatchbuck
  • Ibm
  • Infusionsoft
  • Oracle
  • MORE
1. Introduction
1.1. Executive Summary
1.2. Estimation Methodology

2. Market Overview
2.2. Market Definition And Scope
2.1. Key Findings
2.2. Parametric Analysis
2.3. Key Market Insights
2.3.1. Top 3 Emerging Countries
2.3.2. Top 3 Revenue Generating Segments
2.3.3. Top Growing Markets And Emerging Trends
2.3.4. Top 3 Geography
2.4. Competitive Landscape
2.4.1. Market Share Technologies
2.4.2. Top Winning Strategies
2.4.3. Case Studies: Top Competitive Moves
2.5. Porter's Five Force Model
2.5.1. Threat of New Entrants
2.5.2. Threat of Substitute Products Or Services
2.5.3. Bargaining Power of Buyer
2.5.4. Bargaining Power of Supplier
2.5.5. Intensity of Competitive Rivalry
2.6. Key Buying Criteria
2.7. Strategic Recommendation
2.8. Strategic Conclusions

3. Market Determinants
3.1. Market Drivers
3.1.1. to Optimize Income On Marketing Campaign Investments
3.1.2. Integration of Cloud Computing With Marketing Automation
3.2. Market Restraints
3.2.1. Availability of Complementary Solutions
3.2.2. Constant Changing Technology
3.2.3. Concern of Data Privacy
3.3. Market Opportunities
3.3.1. Growth in Adoption of Cloud-Based Technology
3.4. Market Challenge
3.4.1. Customer Specific Solution
3.5. Parent Market
3.6. Competitors Market
3.7. Alternative Market

4. Market Segmentation
4.1. By Application
4.1.1. Global Marketing Automation Software Market By Campaign Management 2014-2022 ($Million)
4.1.2. Global Marketing Automation Software Market By E-Mail Marketing 2014-2022 ($Million)
4.1.3. Global Marketing Automation Software Market By Mobile Application 2014-2022 ($Million)
4.1.4. Global Marketing Automation Software Market By Inbound Marketing 2014-2022 ($Million)
4.1.5. Global Marketing Automation Software Market By Lead Nurturing And Lead Scoring 2014-2022 ($Million)
4.1.6. Global Marketing Automation Software Market By Reporting And Analytics 2014-2022 ($Million)
4.1.7. Global Marketing Automation Software Market By Social Media Marketing 2014-2022 ($Million)
4.1.8. Global Marketing Automation Software Market By Other Applications 2014-2022 ($Million)
4.2. By Vertical
4.2.1. Global Marketing Automation Software Market By Academic & Education 2014-2022($Million)
4.2.2. Global Marketing Automation Software Market By Advertising And Design 2014-2022 ($Million)
4.2.3. Global Marketing Automation Software Market By Banking Financial And Insurance (Bfsi) 2014-2022 ($Million)
4.2.4. Global Marketing Automation Software Market By Healthcare 2014-2022 ($Million)
4.2.5. Global Marketing Automation Software Market By High Tech 2014-2022 ($Million)
4.2.6. Global Marketing Automation Software Market By Manufacturing And Distribution 2014-2022 ($Million)
4.2.7. Global Marketing Automation Software Market By Media And Entertainment 2014-2022 ($Million)
4.2.8. Global Marketing Automation Software Market By Retail 2014-2022 ($Million)
4.2.9. Global Marketing Automation Software Market By Other Verticals 2014-2022 ($Million)
4.3. By Deployment Model
4.3.1. Global Marketing Automation Software Market By Cloud 2014-2022 ($Million)
4.3.2. Global Marketing Automation Software Market By On-Premises 2014-2022 ($Million)
4.4. By End User
4.4.1. Global Marketing Automation Software Market By Small And Medium Businesses (Smbs) 2014-2022 ($Million)
4.4.2. Global Marketing Automation Software Market By Enterprises 2014-2022 ($Million)

5. Geographic Analysis
5.1. North America Marketing Automation Software Market 2014-2022 ($Million)
5.1.1. United States (Us) Marketing Automation Software Market 2014-2022 ($Million)
5.1.2. Canada Marketing Automation Software Market 2014-2022 ($Million)
5.2. Europe Marketing Automation Software Market 2014-2022 ($Million)
5.2.1. United Kingdom (Uk) Marketing Automation Software Market 2014-2022 ($Million)
5.2.2. France Marketing Automation Software Market 2014-2022 ($Million)
5.2.3. Germany Marketing Automation Software Market 2014-2022 ($Million)
5.2.4. Spain Marketing Automation Software Market 2014-2022 ($Million)
5.2.5. Italy Marketing Automation Software Market 2014-2022 ($Million)
5.2.6. Roe Market 2014-2022 ($Million)
5.3. Asia Pacific Marketing Automation Software Market 2014-2022 ($Million)
5.3.1. India Marketing Automation Software Market 2014-2022 ($Million)
5.3.2. China Marketing Automation Software Market 2014-2022 ($Million)
5.3.3. Japan Marketing Automation Software Market 2014-2022 ($Million)
5.3.4. Korea Marketing Automation Software Market 2014-2022 ($Million)
5.3.5. Australia Marketing Automation Software Market 2014-2022 ($Million)
5.3.6. Ro Apac Marketing Automation Software Market 2014-2022 ($Million)
5.4. Rest of the World Marketing Automation Software Market 2014-2022 ($Million)
5.4.1. Latin America Marketing Automation Software Market 2014-2022 ($Million)
5.4.2. Mena Marketing Automation Software Market 2014-2022 ($Million)
5.4.3. Africa Marketing Automation Software Market 2014-2022 ($Million)

6. Company Profile: - (Over, Scot, Technologies, Strategic Review)
1. Adobe Systems
2. Ibm
3. Oracle
4. Sales Force
5. Sap
6. Sas Institute
7. Act-On Software
8. Cognizant Technology Solution
9. Etrigue
10. Greenrope
11. Hatchbuck
12. Hubspot
13. Inboundio
14. Infusionsoft
15. Marketo

List of Table
1. Global Marketing Automation Software Market By Campaign Management 2014-2022 ($Million)
2. Global Marketing Automation Software Market By E-Mail Marketing 2014-2022 ($Million)
3. Global Marketing Automation Software Market By Mobile Application 2014-2022 ($Million)
4. Global Marketing Automation Software Market By Inbound Marketing 2014-2022 ($Million)
5. Global Marketing Automation Software Market By Lead Nurturing And Lead Scoring 2014-2022 ($Million)
6. Global Marketing Automation Software Market By Reporting And Analytics 2014-2022 ($Million)
7. Global Marketing Automation Software Market By Social Media Marketing 2014-2022 ($Million)
8. Global Marketing Automation Software Market By Other Applications 2014-2022 ($Million)
9. Global Marketing Automation Software Market By Academic & Education 2014-2022 ($Million)
10. Global Marketing Automation Software Market By Advertising And Design 2014-2022 ($Million)
11. Global Marketing Automation Software Market By Banking Financial And Insurance (Bfai) 2014-2022 ($Million)
12. Global Marketing Automation Software Market By Healthcare 2014-2022 ($Million)
13. Global Marketing Automation Software Market By High Tech 2014-2022 ($Million)
14. Global Marketing Automation Software Market By Manufacturing And Distribution 2014-2022 ($Million)
15. Global Marketing Automation Software Market By Media And Entertainment 2014-2022 ($Million)
16. Global Marketing Automation Software Market By Retail 2014-2022 ($Million)
17. Global Marketing Automation Software Market By Other Verticals 2014-2022 ($Million)
18. Global Marketing Automation Software Market By Cloud 2014-2022 ($Million)
19. Global Marketing Automation Software Market By On-Premises 2014-2022 ($Million)
20. Global Marketing Automation Software Market By Small And Medium Businesses (Smbs), 2014-2022 ($Million)
21. Global Marketing Automation Software Market By Enterprises 2014-2022 ($Million)
22. North America Marketing Automation Software Market 2014-2022 ($Million)
23. United States (U.S.) Marketing Automation Software Market 2014-2022 ($Million)
24. Canada Marketing Automation Software Market 2014-2022 ($Million)
25. Europe Marketing Automation Software Market 2014-2022 ($Million)
26. United Kingdom (Uk) Marketing Automation Software Market 2014-2022 ($Million)
27. France Marketing Automation Software Market 2014-2022 ($Million)
28. Germany Marketing Automation Software Market 2014-2022 ($Million)
29. Spain Marketing Automation Software Market 2014-2022 ($Million)
30. Italy Marketing Automation Software Market 2014-2022 ($Million)
31. Roe Market 2014-2022 ($Million)
32. Asia Pacific Marketing Automation Software Market 2014-2022 ($Million)
33. India Marketing Automation Software Market 2014-2022 ($Million)
34. China Marketing Automation Software Market 2014-2022 ($Million)
35. Japan Marketing Automation Software Market 2014-2022 ($Million)
36. Korea Marketing Automation Software Market 2014-2022 ($Million)
37. Australia Marketing Automation Software Market 2014-2022 ($Million)
38. Roapac Marketing Automation Software Market 2014-2022 ($Million)
39. Rest of the World Marketing Automation Software Market 2014-2022 ($Million)
40. Latin America Marketing Automation Software Market 2014-2022 ($Million)
41. Mena Marketing Automation Software Market 2014-2022 ($Million)
42. Africa Marketing Automation Software Market 2014-2022 ($Million)

List of Figures
1. Global Marketing Automation Software Market By Campaign Management 2014-2022 ($Million)
2. Global Marketing Automation Software Market By E-Mail Marketing 2014-2022 ($Million)
3. Global Marketing Automation Software Market By Mobile Application 2014-2022 ($Million)
4. Global Marketing Automation Software Market By Inbound Marketing 2014-2022 ($Million)
5. Global Marketing Automation Software Market By Lead Nurturing And Lead Scoring 2014-2022 ($Million)
6. Global Marketing Automation Software Market By Reporting And Analytics 2014-2022 ($Million)
7. Global Marketing Automation Software Market By Social Media Marketing 2014-2022 ($Million)
8. Global Marketing Automation Software Market By Other Applications 2014-2022 ($Million)
9. Global Marketing Automation Software Market By Academic & Education 2014-2022 ($Million)
10. Global Marketing Automation Software Market By Advertising And Design 2014-2022 ($Million)
11. Global Marketing Automation Software Market By Banking Financial And Insurance (Bfsi) 2014-2022 ($Million)
12. Global Marketing Automation Software Market By Healthcare 2014-2022 ($Million)
13. Global Marketing Automation Software Market By High Tech 2014-2022 ($Million)
14. Global Marketing Automation Software Market By Manufacturing And Distribution 2014-2022 ($Million)
15. Global Marketing Automation Software Market By Media And Entertainment 2014-2022 ($Million)
16. Global Marketing Automation Software Market By Retail 2014-2022 ($Million)
17. Global Marketing Automation Software Market By Other Verticals 2014-2022 ($Million)
18. Global Marketing Automation Software Market By Cloud 2014-2022 ($Million)
19. Global Marketing Automation Software Market By On-Premises 2014-2022 ($Million)
20. Global Marketing Automation Software Market By Small And Medium Businesses (Smbs) 2014-2022 ($Million)
21. Global Marketing Automation Software Market By Enterprises 2014-2022 ($Million)
22. North America Marketing Automation Software Market 2014-2022 ($Million)
23. United States (Us) Marketing Automation Software Market 2014-2022 ($Million)
24. Canada Marketing Automation Software Market 2014-2022 ($Million)
25. Europe Marketing Automation Software Market 2014-2022 ($Million)
26. United Kingdom (Uk) Marketing Automation Software Market 2014-2022 ($Million)
27. France Marketing Automation Software Market 2014-2022 ($Million)
28. Germany Marketing Automation Software Market 2014-2022 ($Million)
29. Spain Marketing Automation Software Market 2014-2022 ($Million)
30. Italy Marketing Automation Software Market 2014-2022 ($Million)
31. Roe Market 2014-2022 ($Million)
32. Asia Pacific Marketing Automation Software Market 2014-2022 ($Million)
33. India Marketing Automation Software Market 2014-2022 ($Million)
34. China Marketing Automation Software Market 2014-2022 ($Million)
35. Japan Marketing Automation Software Market 2014-2022 ($Million)
36. Korea Marketing Automation Software Market 2014-2022 ($Million)
37. Australia Marketing Automation Software Market 2014-2022 ($Million)
38. Ro Apac Marketing Automation Software Market 2014-2022 ($Million)
39. Rest of the World Marketing Automation Software Market 2014-2022 ($Million)
40. Latin America Marketing Automation Software Market 2014-2022 ($Million)
41. Mena Marketing Automation Software Market 2014-2022 ($Million)
42. Africa Marketing Automation Software Market 2014-2022 ($Million)
Note: Product cover images may vary from those shown
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- Adobe Systems
- Ibm
- Oracle
- Sales Force
- Sap
- Sas Institute
- Act-On Software
- Cognizant Technology Solution
- Etrigue
- Greenrope
- Hatchbuck
- Hubspot
- Inboundio
- Infusionsoft
- Marketo
Note: Product cover images may vary from those shown
5 of 4
Note: Product cover images may vary from those shown
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