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Analysis of the Broadcast Video Content Marketplace in MENA

  • ID: 3923179
  • Report
  • September 2016
  • Region: Middle East, Africa
  • 54 pages
  • Frost & Sullivan
Fragmented Demography and Millennial Population Present Vibrant Opportunities for Media Companies
The broadcast video content marketplace in MENA is undergoing a transition in delivery technologies and platforms lately. With revenues from advertisements almost stagnant from free to air channels, broadcasters and content producers are adopting Pay TV platform for content monetization. Though Middle East and North Africa are considered as a single region, the content preferences vary across countries based on the political scenario, socio-economic environment, purchasing power, and demography. Hence there is a need for geo-targeted content strategy to expand in the region. Content licensing trends is undergoing a transition due to the emergence of OTT video and growth of Pay TV. This study presents an overview of the major trends in the media content market place such as viewership across genres, trends during Ramadan, sports content distribution, steps on piracy, OTT video, expat population and content, content licensing and others. It also includes an insight on the major participants in the market.
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Executive Summary
  • Key Findings
  • Media Content Marketplace Ecosystem
Market Overview
  • Evolution of TV
  • Factors that Determine Content Preferences
  • Key Social Factors for the MENA
  • Gen Y
  • Connectivity—Networks and Devices
  • Viewership Trends
  • HD-Content—Drivers and Restraints for Broadcasters
  • Piracy and its Impact on the Business
  • Government Initiatives
Content Marketplace Trends
  • Content and Advertising
  • Content Licensing Trends
  • Ramadan Season—Busy Time for the Broadcast Industry
  • Arabic Content
  • ‘Glocal’ MENA
  • Demand for Drama & Movies from Across the World
  • Content Strategies
  • International Content VOD—Battle for the ‘Windows’
  • Football a Religion in MENA
  • The Football Ground on TV
  • Sports Content Strategies
  • beIN Vs OSN—Strategy Comparison
Advertising—The Future
  • Advertising —The Future
  • Audience Measurement
OTT Video Services, the MENA—Cord-cutting for Real?
  • The OTT Landscape, MENA
  • OTT Video Services in the Middle East
  • Conclusions
  • The Last Word—3 Big Predictions
  • Legal Disclaimer
  • Acknowledgement
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