2016 Local Pulse Report - Key Highlights

  • ID: 3927056
  • Report
  • Region: Global
  • 90 Pages
  • Thrive Analytics
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Obtain the Latest Information On How SMBs Market/Promote Their Businesses
This Report contains results from our ongoing survey of small and medium sized businesses (SMBs). This 5th edition report takes a comprehensive view of how SMBs are marketing their businesses, the technology they are using, their future expectations, what they want out of marketing service providers, and it explores the behaviors/trends that are influencing their decisions as business owners.

Executives, senior leaders, marketers, executives, or anyone working in the small business space can utilize information in this report to refine their approach to these businesses, adjust product or service offerings or help their salesforce better understand the challenges and opportunities the SMB marketplace presents.

Topic Areas Covered

This 90+ page report covers a number of areas with data highlighted in charts and commentary on key trends & insights. Below are some of the topics or areas highlighted in the report:

SMB Outlooks & Marketing Programs

- Sales & Economic Outlooks
- Marketing Budget Outlooks
- Top Challenges to Growth
- Percentage of Expenses Allocated to Marketing
- Size of Budgets
- Promotional / Marketing Methods Used (Over 60 Different Types)
- Changes to Marketing Plans
- Reasons for Changes in Investments
- Top Growth Areas
- SMB Media Mixes Traditional vs. Digital

Media Categories

- Print Yellow Pages
- Internet Yellow Pages
- Newspapers
- Radio
- Direct Mail
- Online Video
- Coupons
- Email Marketing
- Social Media
- Outdoor Media
- Mobile Advertising
- Online Display
- Paid Search
- Websites

Measuring Performance & Websites

- Measuring Program Performance- Key Metrics
- Key Measures by Business Type
- Usage of Tools / Technology for Performance Measures
- Top / Most Effective Promotional Methods Used
- Website Penetration by Size, Type, and Budget Size of Business
- Top Media SMBs Plan to Start Using the Next 12 Months
- Do It Yourself vs. Do It For Me Website Businesses
- Mobile Optimized / Ready Websites
- Website Update Frequencies
- Top Areas SMBs With Websites Need Help With
- Satisfaction Level Of Website Providers

Social Media Programs

- Social Media Usage by Business Size, Type & Tenure
- Forms of Social Media Used
- Expectations From Using Social Media
- Paid vs. Unpaid Social Media Usage
- Challenges With Using Social Media
- Social Buy Button Usage
- SMB Perceptions Of Social Buy Buttons
- Percentage Of SMBs That Have Ratings and Reviews
- Ratings & Reviews Impact on Sales

Technology & Strategies

- Percentage of SMBs with Mobile Strategies
- Ability to Accept Mobile Payments
- Percentage of Sales From Online / Mobile Transactions
- Marketing / Sales Technology / Tools Used
- Marketing / Sales Technology / Tools SMBs Will Start Using in Next 12 Months
- Biggest Challenges With Digital Marketing
- Top Areas SMBs Need Help With

Sales Partners & Future Impact

- Number of Providers SMBs Currently Work With
- Importance of Having A Sales Rep Visit On Site
- Preferred Timing of Sales Contacts
- Preferred Method Of Sales Contacts
- Working With Several Providers vs. Single Source
- What Would Make SMBs Try New Digital Solutions
- Preferred Purchase Options: Bundle vs. A La Carte
- Do It Yourself vs. Do It For Me
- Technology That Will Have Biggest Impact Over next 2-3 Years

Key Benefits:

- Pinpoint where the product, sales and marketing opportunities are for your business.
- Stay informed. Collect data and insights for new or existing business strategies.
- Educate clients and partners on the state of the industry and trends affecting their businesses.
- Give your sales team the information they need to succeed.
Note: Product cover images may vary from those shown
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1. Overview

2. Sales & Economic Outlook

3. Marketing/Advertising Programs

4. Measuring Performance

5. Websites

6. Social Media

7. Ratings & Reviews

8. Mobile Payment Technology

9. Challenges & Opportunities

10. Appendix

11. Contact Info
Note: Product cover images may vary from those shown
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Note: Product cover images may vary from those shown