In particular, the supply side is anxious about the potential negative impact on profits. There is a lack of clarity about the best commercial models for dealing with the disruptive threat. Thus, market communications are dominated by automation tool providers with tiny marketing budgets and a vested interest.
In line with the early market development, there is no commonly accepted understanding of IA or its key components, adding to the blurred perception. In the author’s view, the common denominator in all the innovative approaches is the decoupling of routine service delivery from labor arbitrage. At the same time, this denominator encapsulates the disruptive threat as many business models on the supply side are predicated on labor arbitrage.
Against this background, the Intelligent Automation Blueprint has three goals: to take stock of where the market is really at, to move the discussion beyond RPA (a narrow notion of a task automation and cost takeout) to a more holistic understanding of automation, and to understand how providers are driving IA across the boundaries of traditional business units to advance toward the As-a-Service Economy. Thus, the Blueprint is a challenging project for participants and for the author. However, the strong over-subscription of this Blueprint is a strong endorsement for taking this approach. Suffice it to say, it is a learning exercise for all concerned.
As we had strong demand for participation in the study, we tried to be transparent and fair by inviting the top 20 system integrators by revenue, the top 5 pure-play BPOs, the Big 4, and the 4 leading specialist automation consultancies. There is a lot activity beyond those players, which we will capture in our broader research coverage on Intelligent Automation.
2. Understanding the Intelligent Automation Ecosystem
3. Research Methodology
4. Intelligent Automation in the As-a-Service Economy
5. Service Provider Grid
6. Service Provider Profiles
7. Market Wrap-Up and Recommendations
8. About the Author