Global Cross-Platform And Mobile Advertising Market Insights, Opportunity Analysis, Market Shares and Forecast, 2017 - 2023

  • ID: 3934224
  • Report
  • Region: Global
  • 140 pages
  • Occams Business Research and Consulting
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The Global Cross-Platform And Mobile Advertising Market is Anticipated to Grow at a CAGR of 26.1 % During 2016 to 2022.

FEATURED COMPANIES

  • Amobee, Inc.
  • Apple Inc
  • Facebook, Inc.
  • Flytxt
  • Inmobi
  • Microsoft Corporation
  • MORE
The global cross-platform and mobile advertising market is anticipated to grow at a CAGR of 26.1 % from 2016 to 2022. The market has generated the revenue $25.19 Billion in 2015 and is anticipated to reach up to $ 127.93 Billion by 2022. Increase in mobile internet devices, multiple advertising platform, increase in usage of mobile web and emerging trend of mobile application helps to increasing the market of cross-platform and mobile advertising.
The cross-platform and mobile advertising market is further segmented into advertising platform, solution, type of advertising, end user and vertical. On the basis of advertising platform the cross-platform and mobile advertising market is further segmented into cross-platform advertising, and mobile advertising. Based on solution the cross-platform and mobile advertising market is further segmented into advertising campaign solutions, content delivery solutions, integrated solutions, reporting and analytics solutions, mobile proximity solutions and many more. Based on type of advertising the cross-platform and mobile advertising market is further segmented into search advertising, SMS/MMS/P2P messaging advertising, rich media, display advertising, in-game advertising, in-app advertising and many more. Further on the basis of end user the market is segmented into small and medium enterprises and enterprises. Moreover on the basis of vertical the market is further segmented into consumer goods, retail, and restaurants, telecom and IT, Banking, Financial Services, and Insurance (BFSI), media and entertainment, travel, transportation, and automobile, supply chain and logistics, healthcare, energy, power and utilities, academia and government and many more.

On the basis of geography, the global cross-platform and mobile advertising market is segmented into Asia pacific, North America, Europe, and rest of the world. Europe is anticipated to contribute considerably to market growth due to already developed infrastructure to support rich communication suite services. RoW and North America are also expected to contribute to market demand over the forecast period. Asia Pacific countries such as India and China may witness surge in demand due to increasing number of smart phone users and increasing purchasing power of consumers.

Some of the notable players of the Cross-Platform and Mobile Advertising market are Google, Inc. , Facebook, Inc. , Apple Inc , SAP SE , Microsoft Corporation , AOL , Millenial Media , Yahoo! Inc. , Amobee, Inc. , Inmobi , Flytxt, Millennial Media, Flurry, InMobi, Chartboost. Acquisition, merger, innovation and new product launch are the key strategies which help to sustain in the market. For example: In 2016, Microsoft Corp. and LinkedIn Corporation announced that they have entered into a definitive agreement under which Microsoft will acquire LinkedIn for $196 per share in an all-cash transaction valued at $26.2 billion, inclusive of LinkedIn’s net cash, Further in 2016, Microsoft acquires Wand Labs to accelerate innovation in Bing intelligence and Conversation as a platform.

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FEATURED COMPANIES

  • Amobee, Inc.
  • Apple Inc
  • Facebook, Inc.
  • Flytxt
  • Inmobi
  • Microsoft Corporation
  • MORE
1. Introduction
1.1. Executive Summary
1.2. Estimation Methodology

2. Market Overview
2.2. Market Definition And Scope
2.1. Key Findings
2.2. Parametric Analysis
2.3. Key Market Insights
2.3.1. Top 3 Emerging Countries
2.3.2. Top 3 Revenue Generating Segments
2.3.3. Top Growing Markets And Emerging Trends
2.3.4. Top 3 Geography
2.4. Competitive Landscape
2.4.1. Market Share Technologies
2.4.2. Top Winning Strategies
2.4.3. Case Studies: Top Competitive Moves
2.5. Porter’S Five Force Model
2.5.1. Threat of New Entrants
2.5.2. Threat of Substitute Products Or Services
2.5.3. Bargaining Power of Buyer
2.5.4. Bargaining Power of Supplier
2.5.5. Intensity of Competitive Rivalry
2.6. Key Buying Criteria
2.7. Strategic Recommendation
2.8. Strategic Conclusions

3. Market Determinants
3.1. Market Drivers
3.1.1. Increase in Mobile Internet Devices
3.1.2. Multiple Advertising Platform
3.1.3. Increase in Usage of Mobile Web
3.1.4. Emerging Trend of Mobile Application
3.2. Market Restraints
3.2.1. Location And Privacy Concerns
3.3. Market Opportunities
3.3.1. Emergence of Social Media
3.3.2. High Demand for Rich Communication Services
3.4. Market Challenge
3.4.1. Heavy Investments in New And Innovative Methods
3.4.2. Complex Cross-Platform Advertising
3.5. Parent Market
3.6. Competitors Market
3.7. Alternative Market

4. Market Segmentation
4.1. By Advertising Platform
4.1.1. Global Cross-Platform And Mobile Advertising Market By Cross-Platform Advertising 2014-2022 ($ Million)
4.1.2. Global Cross-Platform And Mobile Advertising Market By Mobile Advertising 2014-2022 ($ Million)
4.2. By Solution
4.2.1. Global Cross-Platform And Mobile Advertising Market By Advertising Campaign Solutions 2014-2022 ($ Million)
4.2.2. Global Cross-Platform And Mobile Advertising Market By Content Delivery Solutions 2014-2022 ($ Million)
4.2.3. Global Cross-Platform And Mobile Advertising Market By Integrated Solutions 2014-2022 ($ Million)
4.2.4. Global Cross-Platform And Mobile Advertising Market By Reporting And Analytics Solution 2014-2022 ($ Million)
4.2.5. Global Cross-Platform And Mobile Advertising Market By Mobile Proximity Solutions 2014-2022 ($ Million)
4.2.6. Global Cross-Platform And Mobile Advertising Market By Others 2014-2022 ($ Million)
4.3. By Type of Advertising
4.3.1. Global Cross-Platform And Mobile Advertising Market By Search Advertising 2014-2022 ($ Million)
4.3.2. Global Cross-Platform And Mobile Advertising Market By Sms/Mms/P2P Messaging Advertising 2014-2022 ($ Million)
4.3.3. Global Cross-Platform And Mobile Advertising Market By Rich Media 2014-2022 ($ Million)
4.3.4. Global Cross-Platform And Mobile Advertising Market By Display Advertising 2014-2022 ($ Million)
4.3.5. Global Cross-Platform And Mobile Advertising Market By In-Game Advertising 2014-2022 ($ Million)
4.3.6. Global Cross-Platform And Mobile Advertising Market By In-App Advertising 2014-2022 ($ Million)
4.3.7. Global Cross-Platform And Mobile Advertising Market By Others 2014-2022 ($ Million)
4.4. By End User
4.4.1. Global Cross-Platform And Mobile Advertising Market By Small And Medium Enterprises 2014-2022 ($ Million)
4.4.2. Global Cross-Platform And Mobile Advertising Market By Enterprises 2014-2022 ($ Million)
4.5. By Vertical
4.5.1. Global Cross-Platform And Mobile Advertising Market By Consumer Goods, Retail, And Restaurants 2014-2022 ($ Million)
4.5.2. Global Cross-Platform And Mobile Advertising Market By Telecom And It 2014-2022 ($ Million)
4.5.3. Global Cross-Platform And Mobile Advertising Market By Banking, Financial Services, And Insurance (Bfsi) 2014-2022 ($ Million)
4.5.4. Global Cross-Platform And Mobile Advertising Market By Media And Entertainment 2014-2022 ($ Million)
4.5.5. Global Cross-Platform And Mobile Advertising Market By Travel, Transportation, And Automobile 2014-2022 ($ Million)
4.5.6. Global Cross-Platform And Mobile Advertising Market By Supply Chain And Logistics 2014-2022 ($ Million)
4.5.7. Global Cross-Platform And Mobile Advertising Market By Healthcare 2014-2022 ($ Million)
4.5.8. Global Cross-Platform And Mobile Advertising Market By Energy, Power And Utilities 2014-2022 ($ Million)
4.5.9. Global Cross-Platform And Mobile Advertising Market By Academia And Government 2014-2022 ($ Million)
4.5.10. Global Cross-Platform And Mobile Advertising Market By Others 2014-2022 ($ Million)

5. Geographic Analysis
5.1. North America Cross-Platform And Mobile Advertising Market 2014-2022 ($ Million)
5.1.1. United States (U.S.) Cross-Platform And Mobile Advertising Market 2014-2022 ($ Million)
5.1.2. Canada Cross-Platform And Mobile Advertising Market 2014-2022 ($ Million)
5.2. Europe Cross-Platform And Mobile Advertising Market 2014-2022 ($ Million)
5.2.1. United Kingdom (Uk) Cross-Platform And Mobile Advertising Market 2014-2022 ($ Million)
5.2.2. France Cross-Platform And Mobile Advertising Market 2014-2022 ($ Million)
5.2.3. Germany Cross-Platform And Mobile Advertising Market 2014-2022 ($ Million)
5.2.4. Spain Cross-Platform And Mobile Advertising Market 2014-2022 ($ Million)
5.2.5. Italy Cross-Platform And Mobile Advertising Market 2014-2022 ($ Million)
5.2.6. Roe Market 2014-2022 ($ Million)
5.3. Asia Pacific Cross-Platform And Mobile Advertising Market 2014-2022 ($ Million)
5.3.1. India Cross-Platform And Mobile Advertising Market 2014-2022 ($ Million)
5.3.2. China Cross-Platform And Mobile Advertising Market 2014-2022 ($ Million)
5.3.3. Japan Cross-Platform And Mobile Advertising Market 2014-2022 ($ Million)
5.3.4. Korea Cross-Platform And Mobile Advertising Market 2014-2022 ($ Million)
5.3.5. Australia Cross-Platform And Mobile Advertising Market 2014-2022 ($ Million)
5.3.6. Ro Apac Cross-Platform And Mobile Advertising Market 2014-2022 ($ Million)
5.4. Rest of the World Cross-Platform And Mobile Advertising Market 2014-2022 ($ Million)
5.4.1. Latin America Cross-Platform And Mobile Advertising Market 2014-2022 ($ Million)
5.4.2. Mena Cross-Platform And Mobile Advertising Market 2014-2022 ($ Million)
5.4.3. Africa Cross-Platform And Mobile Advertising Market 2014-2022 ($ Million)

6. Company Profile: - (Over, Scot, Technologies, And Strategic Review)
1. Google, Inc.
2. Facebook, Inc.
3. Apple Inc
4. Sap Se
5. Microsoft Corporation
6. Aol
7. Millenial Media
8. Yahoo! Inc.
9. Amobee, Inc.
10. Inmobi
11. Flytxt
12. Millennial Media
13. Flurry
14. Inmobi
15. Chartboost

List of Table
1. Global Cross-Platform And Mobile Advertising Market By Cross-Platform Advertising 2014-2022 ($ Million)
2. Global Cross-Platform And Mobile Advertising Market By Mobile Advertising 2014-2022 ($ Million)
3. Global Cross-Platform And Mobile Advertising Market By Advertising Campaign Solutions 2014-2022 ($ Million)
4. Global Cross-Platform And Mobile Advertising Market By Content Delivery Solutions 2014-2022 ($ Million)
5. Global Cross-Platform And Mobile Advertising Market By Integrated Solutions 2014-2022 ($ Million)
6. Global Cross-Platform And Mobile Advertising Market By Reporting And Analytics Solutions 2014-2022 ($ Million)
7. Global Cross-Platform And Mobile Advertising Market By Mobile Proximity Solutions 2014-2022 ($ Million)
8. Global Cross-Platform And Mobile Advertising Market By Others 2014-2022 ($ Million)
9. By Type of Advertising
10. Global Cross-Platform And Mobile Advertising Market By Search Advertising 2014-2022 ($ Million)
11. Global Cross-Platform And Mobile Advertising Market By Sms/Mms/P2P Messaging Advertising 2014-2022 ($ Million)
12. Global Cross-Platform And Mobile Advertising Market By Rich Media 2014-2022 ($ Million)
13. Global Cross-Platform And Mobile Advertising Market By Display Advertising 2014-2022 ($ Million)
14. Global Cross-Platform And Mobile Advertising Market By In-Game Advertising 2014-2022 ($ Million)
15. Global Cross-Platform And Mobile Advertising Market By In-App Advertising 2014-2022 ($ Million)
16. Global Cross-Platform And Mobile Advertising Market By Others 2014-2022 ($ Million)
17. Global Cross-Platform And Mobile Advertising Market By Small And Medium Enterprises 2014-2022 ($ Million)
18. Global Cross-Platform And Mobile Advertising Market By Enterprises 2014-2022 ($ Million)
19. Global Cross-Platform And Mobile Advertising Market By Consumer Goods, Retail, And Restaurants 2014-2022 ($ Million)
20. Global Cross-Platform And Mobile Advertising Market By Telecom And It 2014-2022 ($ Million)
21. Global Cross-Platform And Mobile Advertising Market By Banking, Financial Services, And Insurance (Bfsi) 2014-2022 ($ Million)
22. Global Cross-Platform And Mobile Advertising Market By Media And Entertainment 2014-2022 ($ Million)
23. Global Cross-Platform And Mobile Advertising Market By Travel, Transportation, And Automobile 2014-2022 ($ Million)
24. Global Cross-Platform And Mobile Advertising Market By Supply Chain And Logistics 2014-2022 ($ Million)
25. Global Cross-Platform And Mobile Advertising Market By Healthcare 2014-2022 ($ Million)
26. Global Cross-Platform And Mobile Advertising Market By Energy, Power And Utilities 2014-2022 ($ Million)
27. Global Cross-Platform And Mobile Advertising Market By Academia And Government 2014-2022 ($ Million)
28. Global Cross-Platform And Mobile Advertising Market By Others 2014-2022 ($ Million)
29. North America Cross-Platform And Mobile Advertising Market 2014-2022 ($ Million)
30. United States (Us) Cross-Platform And Mobile Advertising Market 2014-2022 ($ Million)
31. Canada Cross-Platform And Mobile Advertising Market 2014-2022 ($ Million)
32. Europe Cross-Platform And Mobile Advertising Market 2014-2022 ($ Million)
33. United Kingdom (Uk) Cross-Platform And Mobile Advertising Market 2014-2022 ($ Million)
34. France Cross-Platform And Mobile Advertising Market 2014-2022 ($ Million)
35. Germany Cross-Platform And Mobile Advertising Market 2014-2022 ($ Million)
36. Spain Cross-Platform And Mobile Advertising Market 2014-2022 ($ Million)
37. Italy Cross-Platform And Mobile Advertising Market 2014-2022 ($ Million)
38. Roe Market 2014-2022 ($ Million)
39. Asia Pacific Cross-Platform And Mobile Advertising Market 2014-2022 ($ Million)
40. India Cross-Platform And Mobile Advertising Market 2014-2022 ($ Million)
41. China Cross-Platform And Mobile Advertising Market 2014-2022 ($ Million)
42. Japan Cross-Platform And Mobile Advertising Market 2014-2022 ($ Million)
43. Korea Cross-Platform And Mobile Advertising Market 2014-2022 ($ Million)
44. Australia Cross-Platform And Mobile Advertising Market 2014-2022 ($ Million)
45. Ro Apac Cross-Platform And Mobile Advertising Market 2014-2022 ($ Million)
46. Rest of the World Cross-Platform And Mobile Advertising Market 2014-2022 ($ Million)
47. Latin America Cross-Platform And Mobile Advertising Market 2014-2022 ($ Million)
48. Mena Cross-Platform And Mobile Advertising Market 2014-2022 ($ Million)
49. Africa Cross-Platform And Mobile Advertising Market 2014-2022 ($ Million)

List of Figures
1. Global Cross-Platform And Mobile Advertising Market By Cross-Platform Advertising 2014-2022 ($ Million)
2. Global Cross-Platform And Mobile Advertising Market By Mobile Advertising 2014-2022 ($ Million)
3. Global Cross-Platform And Mobile Advertising Market By Advertising Campaign Solutions 2014-2022 ($ Million)
4. Global Cross-Platform And Mobile Advertising Market By Content Delivery Solutions 2014-2022 ($ Million)
5. Global Cross-Platform And Mobile Advertising Market By Integrated Solutions 2014-2022 ($ Million)
6. Global Cross-Platform And Mobile Advertising Market By Reporting And Analytics Solutions 2014-2022 ($ Million)
7. Global Cross-Platform And Mobile Advertising Market By Mobile Proximity Solutions 2014-2022 ($ Million)
8. Global Cross-Platform And Mobile Advertising Market By Others 2014-2022 ($ Million)
9. By Type of Advertising
10. Global Cross-Platform And Mobile Advertising Market By Search Advertising 2014-2022 ($ Million)
11. Global Cross-Platform And Mobile Advertising Market By Sms/Mms/P2P Messaging Advertising 2014-2022 ($ Million)
12. Global Cross-Platform And Mobile Advertising Market By Rich Media 2014-2022 ($ Million)
13. Global Cross-Platform And Mobile Advertising Market By Display Advertising 2014-2022 ($ Million)
14. Global Cross-Platform And Mobile Advertising Market By In-Game Advertising 2014-2022 ($ Million)
15. Global Cross-Platform And Mobile Advertising Market By In-App Advertising 2014-2022 ($ Million)
16. Global Cross-Platform And Mobile Advertising Market By Others 2014-2022 ($ Million)
17. Global Cross-Platform And Mobile Advertising Market By Small And Medium Enterprises 2014-2022 ($ Million)
18. Global Cross-Platform And Mobile Advertising Market By Enterprises 2014-2022 ($ Million)
19. Global Cross-Platform And Mobile Advertising Market By Consumer Goods, Retail, And Restaurants 2014-2022 ($ Million)
20. Global Cross-Platform And Mobile Advertising Market By Telecom And It 2014-2022 ($ Million)
21. Global Cross-Platform And Mobile Advertising Market By Banking, Financial Services, And Insurance (Bfsi) 2014-2022 ($ Million)
22. Global Cross-Platform And Mobile Advertising Market By Media And Entertainment 2014-2022 ($ Million)
23. Global Cross-Platform And Mobile Advertising Market By Travel, Transportation, And Automobile 2014-2022 ($ Million)
24. Global Cross-Platform And Mobile Advertising Market By Supply Chain And Logistics 2014-2022 ($ Million)
25. Global Cross-Platform And Mobile Advertising Market By Healthcare 2014-2022 ($ Million)
26. Global Cross-Platform And Mobile Advertising Market By Energy, Power And Utilities 2014-2022 ($ Million)
27. Global Cross-Platform And Mobile Advertising Market By Academia And Government 2014-2022 ($ Million)
28. Global Cross-Platform And Mobile Advertising Market By Others 2014-2022 ($ Million)
29. North America Cross-Platform And Mobile Advertising Market 2014-2022 ($ Million)
30. United States (Us) Cross-Platform And Mobile Advertising Market 2014-2022 ($ Million)
31. Canada Cross-Platform And Mobile Advertising Market 2014-2022 ($ Million)
32. Europe Cross-Platform And Mobile Advertising Market 2014-2022 ($ Million)
33. United Kingdom (Uk) Cross-Platform And Mobile Advertising Market 2014-2022 ($ Million)
34. France Cross-Platform And Mobile Advertising Market 2014-2022 ($ Million)
35. Germany Cross-Platform And Mobile Advertising Market 2014-2022 ($ Million)
36. Spain Cross-Platform And Mobile Advertising Market 2014-2022 ($ Million)
37. Italy Cross-Platform And Mobile Advertising Market 2014-2022 ($ Million)
38. Roe Market 2014-2022 ($ Million)
39. Asia Pacific Cross-Platform And Mobile Advertising Market 2014-2022 ($ Million)
40. India Cross-Platform And Mobile Advertising Market 2014-2022 ($ Million)
41. China Cross-Platform And Mobile Advertising Market 2014-2022 ($ Million)
42. Japan Cross-Platform And Mobile Advertising Market 2014-2022 ($ Million)
43. Korea Cross-Platform And Mobile Advertising Market 2014-2022 ($ Million)
44. Australia Cross-Platform And Mobile Advertising Market 2014-2022 ($ Million)
45. Roapac Cross-Platform And Mobile Advertising Market 2014-2022 ($ Million)
46. Rest of the World Cross-Platform And Mobile Advertising Market 2014-2022 ($ Million)
47. Latin America Cross-Platform And Mobile Advertising Market 2014-2022 ($ Million)
48. Mena Cross-Platform And Mobile Advertising Market 2014-2022 ($ Million)
49. Africa Cross-Platform And Mobile Advertising Market 2014-2022 ($ Million)
Note: Product cover images may vary from those shown
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- Google, Inc.
- Facebook, Inc.
- Apple Inc
- Sap Se
- Microsoft Corporation
- Aol
- Millenial Media
- Yahoo! Inc.
- Amobee, Inc.
- Inmobi
- Flytxt
- Millennial Media
- Flurry
- Inmobi
- Chartboost
Note: Product cover images may vary from those shown
5 of 4
Note: Product cover images may vary from those shown
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