Global Mobile and Web Event Analytics Market 2016-2020

  • ID: 3934367
  • Report
  • Region: Global
  • 69 pages
  • TechNavio
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FEATURED COMPANIES

  • Adobe Systems
  • AT Internet
  • Clicktale
  • Crazy Egg
  • KickFire
  • netbiscuits
  • MORE
About Mobile Analytics

Mobile analytics analyzes the traffic for mobile websites. It helps to determine the effectiveness of mobile marketing campaigns for the business and study the aspects that increase the traffic for the mobile websites.

The analysts forecast the global mobile and web analytics market to grow at a CAGR of 16.3% during the period 2016-2020.

Covered in this report
The report covers the present scenario and the growth prospects of the global mobile and web analytics market 2016-2020. To calculate the market size, the report considers the revenue generated from the sales of mobile and web analytics solutions to calculate the market size.

The market is divided into the following segments based on geography:
- Americas
- APAC
- EMEA

The report, Global Mobile and Web Analytics Market 2016-2020, has been prepared based on an in-depth market analysis with inputs from industry experts. The report covers the market landscape and its growth prospects over the coming years. The report also includes a discussion of the key vendors operating in this market.

Key vendors
- Adobe Systems
- AT Internet
- comScore
- Google
- IBM
- SAS Institute
- Webtrends
Other prominent vendors
- Clicktale
- Clicky
- KickFire
- Kissmetrics
- Woopra
- Crazy Egg
- Chartbeat
- Omniture
- Apsalar
- Char Software
- Mixpanel
- Appsee
- Netbiscuits
- Segment.io
- Upsight

Market drivers
- Increased benefits of mobile and web analytics
- For a full, detailed list, view the full report

Market challenges
- Data security and privacy issues of mobile users
- For a full, detailed list, view the full report

Market trends
- Growing demand for predictive analytics
- For a full, detailed list, view the full report

Key questions answered in this report
- What will the market size be in 2020 and what will the growth rate be?
- What are the key market trends?
- What is driving this market?
- What are the challenges to market growth?
- Who are the key vendors in this market space?
- What are the market opportunities and threats faced by the key vendors?
- What are the strengths and weaknesses of the key vendors?

You can request one free hour of our analyst’s time when you purchase this market report. Details are provided within the report.
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Note: Product cover images may vary from those shown
2 of 5

FEATURED COMPANIES

  • Adobe Systems
  • AT Internet
  • Clicktale
  • Crazy Egg
  • KickFire
  • netbiscuits
  • MORE
PART 01: Executive summary
  • Highlights
PART 02: Scope of the report
  • Geographical information
  • Vendor selection
  • Summation errors
  • Recommended reading
PART 03: Market research methodology
  • Research methodology
  • Economic indicators
PART 04: Introduction
  • Key market highlights
PART 05: Market landscape
  • Market overview
  • Market size and forecast
PART 06: Market segmentation by end-user
  • Global mobile and web analytics market by end-user
PART 07: Geographical segmentation
  • Global mobile and web analytics market by geography
  • Americas
  • EMEA
  • APAC
PART 08: Market drivers
  • Increased benefits of mobile and web analytics
  • Increase in volume of data
  • Growing importance of social media analytics
  • Growing popularity of mobile applications
PART 09: Impact of drivers

PART 10: Market challenges
  • Data security and privacy issues of mobile users
  • Difficulty in data validation
  • Presence of open-source mobile and web analytics vendors
  • Excess of irrelevant information
PART 11: Impact of drivers and challenges

PART 12: Market trends
  • Growing demand for predictive analytics
  • Growth in internet connectivity
PART 13: Five forces model

PART 14: Vendor landscape
  • Competitive scenario
  • Vendor matrix
PART 15: Key vendor analysis
  • Key vendor offerings
  • Key vendor profiles
  • Other prominent web analytics solutions vendors
  • Other prominent mobile analytics solutions vendors
  • Other prominent vendors
PART 16: Appendix
  • List of abbreviations
PART 17: About the Author

List of Exhibits
Exhibit 01: Major countries covered in market analysis
Exhibit 02: Steps in web analytics
Exhibit 03: Steps in mobile analytics
Exhibit 04: Global mobile and web analytics market 2015-2020($ billions)
Exhibit 05: Global mobile and web analytics market by end-user 2015 (% share)
Exhibit 06: IT spending by Brazil, Mexico, Argentina, and Chile 2014 and 2015 ($ billions)
Exhibit 07: Global mobile and web analytics market by geography 2015 and 2020 (% share)
Exhibit 08: Global mobile and web analytics market by geography 2015-2020 ($ billions)
Exhibit 09: Mobile and web analytics market in Americas 2015-2020 ($ billions)
Exhibit 10: Mobile phone users in South America 2014-2020 (in millions)
Exhibit 11: Number of smartphone users in Brazil 2013-2016 (millions)
Exhibit 12: Mobile internet users by age group in Brazil
Exhibit 13: Number of smartphone users in Mexico 2013-2016 (millions)
Exhibit 14: Number of smartphone users in Colombia 2013-2016 (millions)
Exhibit 15: Mobile and web analytics market in EMEA 2015-2020 ($ billions)
Exhibit 16: Mobile and web analytics market in APAC 2015-2020 ($ billions)
Exhibit 17: Benefits of mobile and web analytics in different industries
Exhibit 18: Global data generation forecast 2015-2020 (in zettabytes)
Exhibit 19: Facebook updates by social media users 2015 (% share)
Exhibit 20: Top mobile apps used in US 2015 (number of visitors in millions)
Exhibit 21: Region-wise mobile application developers in 2015 (% share)
Exhibit 22: Impact of drivers
Exhibit 23: Motives of data breaches globally 2013-2015 (%)
Exhibit 24: Impact of drivers and challenges
Exhibit 25: Global predictive analytics market 2015-2020 ($ billions)
Exhibit 26: Internet penetration by region in June 2016 (% population)
Exhibit 27: Five forces model
Exhibit 28: Competitive differentiators for vendors
Exhibit 29: Mobile and web analytics features provided by vendors
Exhibit 30: Geographical presence of mobile and web analytics vendors
Exhibit 31: Customer base of mobile and web analytics vendors
Exhibit 32: Product offerings
Exhibit 33: Adobe Systems: Products and their features
Exhibit 34: AT Internet: Products and their features
Exhibit 35: AT Internet: Products and their features
Exhibit 36: Google: Products and their features
Exhibit 37: IBM: Products and their features
Exhibit 38: SAS Institute: Products and their features
Exhibit 39: Webtrends: Products and their features
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FEATURED COMPANIES

  • Adobe Systems
  • AT Internet
  • Clicktale
  • Crazy Egg
  • KickFire
  • netbiscuits
  • MORE
New Report Released: – Global Mobile and Web Event Analytics Market 2016-2020

The author of the report recognizes the following companies as the key players in the global mobile and web event analytics market: Adobe Systems, AT Internet, comScore, Google, IBM, SAS Institute, and Webtrends.

Other Prominent Vendors in the market are: Clicktale, Clicky, KickFire, Kissmetrics, Woopra, Crazy Egg, Chartbeat, Omniture, Apsalar, Char Software, Mixpanel, Appsee, netbiscuits, Segment.io, and Upsight.

Commenting on the report, an analyst from the research team said: “A key trend which is boosting market growth is growing demand for predictive analytics. Predictive analytics provides actionable insights into data of an organization. Predictive analytics uses various techniques such as data mining, modeling, machine learning, and game theory to provide an estimation of future outcomes. Predictive analytics is used in all major industries such as retail, healthcare, manufacturing, IT, BFSI, and education.”

According to the report, a key growth driver is the increased benefits of mobile and web anbalytics. rapid industrialization in China. The integration of mobile and web analytics tools with IT systems of an organization helps in interpersonal and intrapersonal communications with people and other IT systems. It also aids in recovering previous data stored in the system to arrive at a conclusion if need be, for instance, a mobile and web analytics solution such as IBM Digital Analytics can read millions of text documents in few seconds.

Further, the report states that a major factor that could hamper market growth is the data security and privacy issues of mobile users. The adoption of mobile analytics can be hindered as mobile threat landscape continues to grow because of the growing internet speed, cloud services, and a number of apps available on mobile devices. This situation is expected to continue with more people using their smartphones for managing finances, online shopping, paying bills, and playing online games.

The study was conducted using an objective combination of primary and secondary information including inputs from key participants in the industry. The report contains a comprehensive market and vendor landscape in addition to a SWOT analysis of the key vendors.
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- Adobe Systems
- AT Internet
- comScore
- Google
- IBM
- SAS Institute
- Webtrends
- Clicktale
- Clicky
- KickFire
- Kissmetrics
- Woopra
- Crazy Egg
- Chartbeat
- Omniture
- Apsalar
- Char Software
- Mixpanel
- Appsee
- netbiscuits
- Segment.io
- Upsight.
Note: Product cover images may vary from those shown
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