Hand Dryer is an electrical device, mostly used for drying a person's hands by blowing warm air, either manually or automatically. Hand Dryer market is in high demand due to increased awareness about washroom hygiene, less use of paper towel, and growth of hotel industry. Presently, the hand dryer market faces a swift growth because of customization of hand dryers offered by manufacturers as per customer demand along with time saving factor and performance efficiency. Hand dryers are considered unhygienic and it is believed that they spread more germs as compared to conventional technologies, thereby affecting the market growth. Companies like Dyson, has introduced “Dyson Air blade hand dryer” which reduces bacteria on washed hands by up to 40%. Johnson Electric customized hand dryer are designed for increase in air flow, which reduces the drying time to half. Jet hand dryers is expected to dominate the market by value throughout the analysis period. However, market volume of hot hand dryers would dominate the during the forecast period. Hand dryers generated a revenue of $517 million in 2014 and is forecasted to reach a market value of $1,350 million in 2022 with a promising CAGR of 13% during 2016-2022.
The biggest benefit of hand dryers is that they dry hands quickly and consume less electricity. Also, there is no need of paper towel, which ultimately saves money and is environment friendly as it reduces the usage of paper thereby saving trees in the long run. However, the spread of bacterial infection owing to the use of the dryer and high noise levels are the major factors that restrict market growth. Technological advancements to improve high noise level along with an increase in efficiency would create lucrative growth opportunities. The technologically advanced products, which are being launched in this market primarily focus on speed and hygiene, thereby enhancing their marker demand. World hand dryer provides VERDEdri, which is the first all-in-one dryer that meets customer requirements of efficiency and consumes only 950 watts power.
The world hand dryer market is segmented on the basis of type, end user, mode of operation, and geography. On the basis of type, they are segmented into hot hand dryer and jet hand dryer. Based on end user, the market is segmented into hotels, hospitals and clinics, offices, and others. On the basis of mode of operation, the market is segmented into push button hand dryer and automatic hand dryer. On the basis of geography, it is segmented into North America, Europe, Asia-Pacific, and LAMEA, with a country-wise analysis of each. North America is further classified into U.S., Mexico, and Canada, whereas Europe has been further segmented into UK, Germany, France, and rest of Europe. Among the North American region, Mexico would grow with the highest CAGR of 12.5% during the forecast period. The countries covered under Asia-Pacific are China, Japan, South Korea, India, Singapore, and rest of Asia-Pacific. Among these, South Korea accounted for around 14% share in 2014 and would grow with a notable CAGR of 15.7% during the forecast period. LAMEA includes Latin America, Middle East, and Africa.
Major companies profiled in the report include, Dyson Ltd., American Dryer, World Dryer, Mitsubishi Electric, Bio JetDrier, Panasonic, Hokwang Industries, JVD SAS, Excel Dryer Inc., and Palmer Fixture.
POTENTIAL BENEFITS FOR STAKEHOLDERS:
The report covers in depth study about different strategies adopted by the prominent players present in the market and the new emerging strategies.
The current market trends are quantitatively analyzed and estimates from 2014 to 2022 are provided to highlight the financial competency.
Porter’s Five Forces analysis provides inputs on the potential of buyers and suppliers and highlights the competitive structure that would enable market players to devise effective growth strategies and facilitate better decision-making.
Value chain analysis provides key inputs on the role of different stakeholders involved at various stages.
SWOT analysis of the key market players highlight essential strengths and potential opportunities.
The world hand dryer market is segmented based on type, end user, mode of operation and geography.
Hot hand dryer
Jet hand dryer
BY END USER
Hospitals and Clinics
Food processing and service industry
Others (Railway stations, airports, education institutes, common public restrooms)
By Mode of Operation
Rest of Europe
Rest of Asia-Pacific
1.1 Report description
1.2 Key benefits
1.3 Key market segmentation
1.4 Research methodology
1.4.1 Secondary research
1.4.2 Primary research
1.4.3 Analyst tools and models
CHAPTER 2 EXECUTIVE SUMMARY
2.1 CXO perspective
CHAPTER 3 MARKET OVERVIEW
3.1 Market definition and scope
3.2 Key market findings
3.2.1 Top impacting factors
3.2.2 Top investment pockets
3.2.3 Top winning strategies
3.3 Porters five forces analysis
3.3.1 Product customization, intense competition and raw material fluctuations leads to moderate bargaining power of suppliers
3.3.2 Numerous product choices and variety seeking behaviour have leads to moderate bargaining power of buyers
3.3.3 Intense competition and high investments restrict the entry of new firms
3.3.4 High noise level, easy availability of paper towels and operating cost leads to moderate threat of substitutes in the market
3.3.5 Product customization, branding, and product launches intensify rivalry amongst the existing players
3.4 Value chain analysis
3.5 Market player positioning
3.6 Market dynamics
126.96.36.199 Eco friendly technology
188.8.131.52 Technological advancements
184.108.40.206 Product customization
220.127.116.11 One-time investment
18.104.22.168 Noise level
22.214.171.124 High initial investment
126.96.36.199 Low energy consumption
188.8.131.52 Residential buildings
CHAPTER 4 WORLD HAND DRYER MARKET BY TYPE
4.1.1 Market size and forecast
4.2 Hot hand dryer
4.2.1 Key trends
4.2.2 Key growth factors and opportunities
4.2.3 Market size and forecast
4.3 Jet hand dryer
4.3.1 Key trends
4.3.2 Key growth factors and opportunities
4.3.3 Market size and forecast
CHAPTER 5 WORLD HAND DRYER MARKET BY MODE OF OPERATION
5.1.1 Market size and forecast
5.2 Push button hand dryer
5.2.1 Key trends
5.2.2 Key growth factors and opportunities
5.2.3 Market size and forecast
5.3 Automatic hand dryer
5.3.1 Key trends
5.3.2 Key growth factors and opportunities
5.3.3 Market size and forecast
CHAPTER 6 WORLD HAND DRYER MARKET BY END USER
6.1.1 Market size and forecast
6.2.1 Key trends
6.2.2 Key growth factors and opportunities
6.2.3 Market size and forecast
6.3 Hospital and clinics
6.3.1 Key trends
6.3.2 Key growth factors and opportunities
6.3.3 Market size and forecast
6.4 Food processing and service industry
6.4.1 Key trends
6.4.2 Key growth factors and opportunities
6.4.3 Market size and forecast
6.5 Commercial complexes
6.5.1 Key trends
6.5.2 Key growth factors and opportunities
6.5.3 Market size and forecast
6.6 Office buildings
6.6.1 Key trends
6.6.2 Key growth factors and opportunities
6.6.3 Market size and forecast
6.7.1 Key trends
6.7.2 Key growth factors and opportunities
6.7.3 Market size and forecast
CHAPTER 7 WORLD HAND DRYER MARKET BY GEOGRAPHY
7.2 North America
7.2.1 Key trends
7.2.2 Key growth factors and opportunities
7.2.3 Market size and forecast
7.3.1 Key trends
7.3.2 Key growth factors and opportunities
7.3.3 Market size and forecast
184.108.40.206 Rest of Europe
7.4.1 Key trends
7.4.2 Key growth factors and opportunities
7.4.3 Market size and forecast
220.127.116.11 South Korea
18.104.22.168 Rest of Asia-Pacific
7.5.1 Key trends
7.5.2 Key growth factors and opportunities
7.5.3 Market size and forecast
22.214.171.124 South Africa
126.96.36.199 Rest of LAMEA
CHAPTER 8 COMPANY PROFILES
8.1 World Dryer Corporation
8.1.1 Company Overview
8.1.2 Company Snapshot
8.1.3 Operating Business Segments
8.1.4 Strategic Moves and Developments
8.2 American Dryer Inc.
8.2.1 Company Overview
8.2.2 Company Snapshot
8.2.3 Operating Business Segments
8.2.4 Strategic Moves and Developments
8.3 Dyson Ltd.
8.3.1 Company Overview
8.3.2 Company Snapshot
8.3.3 Operating Business Segments
8.4 Palmer Fixture
8.4.1 Company Overview
8.4.2 Company Snapshot
8.4.3 Operating Business Segments
8.5 Bio JetDrier
8.5.1 Company Overview
8.5.2 Company Snapshot
8.6 Mitsubishi Electric Corporation
8.6.1 Company Overview
8.6.2 Company Snapshot
8.6.3 Operating Business Segments
8.6.4 Business Performance
8.7 Panasonic Corporation
8.7.1 Company Overview
8.7.2 Company Snapshot
8.7.3 Operating Business Segments
8.8 Hokwang Industries
8.8.1 Company Overview
8.8.2 Company Snapshot
8.8.3 Operating Business Segments
8.9.1 Company Overview
8.9.2 Company Snapshot
8.9.3 Operating Business Segments
8.10 Excel Dryer, Inc.
8.10.1 Company Overview
8.10.2 Company Snapshot
8.10.3 Operating Business Segments
8.10.4 Strategic Moves & Developments
Factors such as technological advancement, price, and energy efficiency of hand dryers have significantly impacted the market growth. Automatic hand dryers have reduced the human interaction notably with improvement in consumer experience. Moreover, the reducing product prices facilitates their adoption across new areas such as educational institutes, office buildings, retail outlets, and public restrooms among others. However, rise in health concerns due to microbial cross-contamination and associated noise pollution issues are expected to hinder the market growth during the forecast period in some extent. Nevertheless, ongoing research and development to improve quality, energy efficiency, and reduction in noise is anticipated to increase the demand for hand dryers.
Global hand dryer market is segmented based on type, mode of operation, end user, and geography. The market is segmented into two basic types - hot hand dryer and jet hand dryer. Hot hand dryers dominate in terms of volume owing to their low cost advantages. These are being increasingly installed at public restrooms, educational institutes, shopping malls, and others. However, the jet hand dryer segment would continue to maintain their leading position in terms of revenue generation with an increase in installation at commercial complexes, airports, hotels, and restaurants. Increased focus to avoid environmental loss with minimization of paper towels in commercial premises would help to fuel the market growth.
Depending on operation mode, the hand dryers are classified into push button and automatic. Fully automatic segment constitutes the highest market share owing to better convenience and consumer satisfaction. The growth of push button hand dryers would be supported by their demand from Asia-Pacific and LAMEA regions. Major end users of hand dryers include food processing and service industry, hotels, hospital and clinics, commercial complexes, and office buildings. Food processing and service industry leads the market followed by hotels in terms of market value. Healthcare premises such as hospitals and clinics would grow at the fastest CAGR of 15.1% during the forecast period owing to increased regulations pertaining to hygiene and cleanliness.
Geographically the market is segmented into North America, Europe, Asia-Pacific, Latin America, Middle East, and Africa. North America and Europe lead with more than 3/5th share owing to high living standards and increased health concerns. However, Asia-Pacific and LAMEA regions would exhibit the comparatively higher growth due to improvement in infrastructure development and growth in awareness. In particular, Asia-Pacific region would show promising growth owing to notable demand from the countries such as China, India, Japan, and South Korea among others.
Key Findings of Hand Dryer Market Study:
Hand dryer market witness significant growth across the globe with growth in awareness about hygiene and cleanliness among the populace.
In 2014, hot hand dryers shared nearly 70% market volume due to their cost-effectiveness as compared to jet hand dryers.
Food processing and service industry shares nearly 1/3rd market due to their increased installation at food parks, food outlets, and restaurants.
European region constitutes the highest market share with prominent demand from UK, France, Germany, and Italy among others.
Market players focus on product launch equipped with advanced features to meet the customer demands.
Key players profiled in the report include World Dryer Corporation, American Dryer Inc., Dyson Ltd., Palmer Fixture, Bio Jetdrier, Mitsubishi Electric Corporation, Panasonic Corporation, Hokwang Industries, Excel Dryer Inc., and JVD SAS. These players focus on product launch to improvise their market share and take leading edge on the competitors. For instance, recently in April 2016, World Dryer Corporation, a leading global high-speed hand dryer manufacturer, has launched VERDEdri as per GRAs environmental product endorsement standards. This energy-efficient hand dryer utilizes 950 watts with dry time of nearly 12 seconds.