The Next Frontier of Growth - Women as Corporate Customers

  • ID: 3937840
  • Report
  • Region: Global
  • 95 Pages
  • Frost & Sullivan
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What this Means for Business and Economies

FEATURED COMPANIES

  • American Express
  • Toyota
  • Walmart
  • MORE

There have been significant, positive shifts in the approach to women’s roles in society around the world. More women are now moving to leadership positions, occupying more seats in the boardroom, scaling successful companies, and even making a successful political presence. Women can drive the world’s economy as they represent a growth market bigger than China and India combined; in the next decade, this market will be bigger than the US economy.

This study weighs how women could be the next frontier of growth. It examines the evidence that addressing female consumers and harnessing the power of women in an economy or organization will help yield significant returns. Already established as the dominant force in the B2C spending world, women are growing in impact in the B2B world.

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FEATURED COMPANIES

  • American Express
  • Toyota
  • Walmart
  • MORE
1. Executive Summary
  • Top 10 Facts on Women as Customers
  • 150 Million More Women in the Global Labor Force by 2025
  • Expected Reduction of 25% in Labor Participation Rate Gap by 2025
  • Female Economic Power will Outpace that of Leading Nations
  • Female Leadership Improves Corporate Performance
  • Female Leadership Improves Profits
  • Female Entrepreneurship - A Shifting Tide
  • Companies Can Continue to Increase Women in Management Roles
  • Understanding Women in Leadership
2. Research Methodology and Key Definitions
  • Research Methodology - From Macro to Micro
  • Methodology for this Study
  • Primary Corporate Data Methodology and Analysis Objectives
  • List of Definitions
3. Women in the Workforce
  • 150 Million More Women in the Global Labor Force by 2025
  • Expected Reduction of 25% in Labor Participation Rate Gap by 2025
  • Women in the Company Workforce
  • Norway Leads the Global Gender Balance
  • China - The Diversity Leader in Asia
  • Italy Leads the Global Race in Closing the Gender Pay Gap
  • Retail Sector Leads Industries in Female Leadership Roles
  • Companies with the Highest Proportion of Female Leadership
  • Female Entrepreneurship - A Shifting Tide
  • CaseStudy - Europe to Foster Female Entrepreneurship
  • Case Study - Initiatives in Africa to Foster Female Entrepreneurship
  • Case Study - Female Entrepreneurs
  • Women’s Participation in the Part-time Labor Force
  • Female Representation in Functional Roles
  • Purchasing Power of Women
  • Female Economic Power Will Outpace that of Leading Nations
4. The Value of Investing in a Female Workforce
  • Performance Benefits of Female Leadership
  • Case Study - Women CEOs
  • More Women in Management Roles Results in Faster Profits
  • Companies from Female-empowered Countries Have Higher Profits
  • Industries with Higher Female Representation Have Higher Profits
  • Greater Numbers of Female Managers Can Lead to Increased Profits
  • Female Leadership Improves Profits
  • Female CEOs and Board Members Have Noted High Share Values
  • Countries with More Gender Equality Have Higher GDP Per Capita
5. Increasing Women in Senior Management
  • Recruiting Men and Women on Equal Terms Improves Female Ratios
  • Women Friendly Corporate Culture Improves Company Performance
  • A Corporate Harassment-free Environment Improves Performance
  • Improved Occupational Equality Improves the Female Talent Pipeline
  • Increasing Female Senior Management Through Quotas
  • Case Study - Deutsche Telekom and Gender Quotas
  • Case Study - Japan Moves Towards Gender Equality in the Workplace
  • Case Study - Toyota’s Efforts Towards Workplace Gender Equality
  • Improving the Female Pay Gap
  • Family Leave Policies Increase Female Management Ratios
  • Corporate Training Helps Women Advance in Business
  • Case Study - Walmart’s Women's Leadership Development Program
  • Higher National Education Rates Improve Female Management Presence
  • Social Forces in Gender Equality Impact Female Management Ratios
  • Female Political Representation - Role Models
  • Company Highlights - Initiatives Increasing Women in Leadership
6. Understanding Women as Corporate Customers
  • Comparative Evaluation of Female Decision Making Process
  • Comparative Evaluation of Female Decision Making Characteristics
  • Comparative Evaluation of Female Management Styles
  • Women Are More Motivated By Life Goals
  • Women Lag in Negotiation Skills
  • Women Differ in the Ethical Frameworks They Employ
  • Case Study - Unique Approach of Garanti Bank to Women Entrepreneurs
  • Case Study - Orlando Magic Corporate Sales B2B Women Connection
  • Case Study - American Express OPEN’s Women’s Business Initiative
  • Case Study - Thomson Reuters Female-centric Marketing
7. Corporate Recommendations
  • Corporate Recommendations - Hiring
  • Corporate Recommendations - Corporate Culture
  • Corporate Recommendations - Compensation
  • Corporate Recommendations - Career Management
  • Corporate Recommendations - Family Leave
  • Corporate Recommendations
8. The Last Word
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- American Express
- Toyota
- Walmart

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