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Worldwide Wearable Market and Major Vendors Development

  • ID: 3939131
  • Report
  • Region: Global
  • 15 pages
  • Market Intelligence & Consulting Institute (MIC)
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  • Apple
  • Fitbit
  • GOLiFE
  • HTC
  • Jawbone
  • New Balance
  • MORE

As the global smartphone market slows down in 2016, ICT vendors have been seeking new opportunities in IoT (Internet of Things) applications. Thanks to the ability to free both hands and provide 24/7 measurement data, wearable devices have entered the growing stage, with key players like Apple, Fitbit, and Garmin making considerable progress. This report looks into the worldwide smart wearable market and vendors' development, paired with the product development trends of smartwatches and wristbands.

List of Topics

- Projected development of the worldwide wearable markets, particularly the categories o smartwatch and smart wristband

- Overview of major players in the smartwatch and wristband markets, touching on smartphone companies, startups, GPS device vendors, traditional watch makers, and sports brands

- Major product development trends of smartwatch and wristband, from the observation of major vendors' products and their price ranges in 1H 2016

Note: Product cover images may vary from those shown
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  • Apple
  • Fitbit
  • GOLiFE
  • HTC
  • Jawbone
  • New Balance
  • MORE

1. Worldwide Wearable Device Market Dynamics
1.1 Global Wearable Device Market Enters the Growth Stage
1.2 Smartwatches and Wristbands are Dominant Categories
1.3 Smartwatches Jack up Wrist-worn Wearables ASP

2. Development of Major Smartwatch, Wristband Vendors
2.1 Contention of Smartwatch and Wristband Vendors
2.1.1 Smartphone Vendors: Wearables as Supplementary Devices to Complement Phones
2.1.2 Startups: Single Product Category with Growing Product Portfolio
2.1.3 Other ICT Companies: Product Differentiation on Own Advantages
2.1.4 Traditional Watch Makers: Joining the Smartwatch Game to Retain Existing Customers
2.1.5 Sports Brands: Smart Wristbands are Key to Sports Fashion
2.2 Oligopolistic Competition in Smartwatch and Wristband Markets
2.2.1 Smartwatch: Overall Sales of Smart Wearables Fueled by Apple Watch
2.2.2 Wristband: Fitbit Boasts a Complete Product Portfolio; Xiaomi Relies on Low Cost Strategy and the Chinese Market

3. Product Development Trends of Smartwatches, Wristbands
3.1 Aside from Specs and Price, Smartwatches Also Compete in Design and Materials
3.2 Wristbands Focus on Fitness, Health Management, and Sensor Functionality

4. Conclusion
4.1 Wearable Device Market Begins to Grow, with Smartwatch and Wristband the Dominant Categories
4.2 Oligopolistic Competition in Smartwatch and Wristband Markets; Vendors Adopt a Premium-product Strategy
4.3 Combining Wrist-worn Wearables and Healthcare Big Data to Open up Opportunities for New Smart Healthcare Solutions

Glossary of Terms
List of Companies

List of Figures
Figure 1: Worldwide Smart Wearable Market Volume, 2014-2020
Figure 2: Worldwide Smart Wearable Shipment Share by Category, 2014-2020
Figure 3: Worldwide Shipment Volume & ASP of Smartwatches and Wristbands
Figure 4: Deployment of Major Wrist-worn Wearables Vendors in 2016
Figure 5: Worldwide Smartwatch Market Share by Vendor, 2014-2015
Figure 6: Worldwide Smart Wristband Market Share by Vendor, 2014-2015
Figure 7: Major Smartwatch Vendors' Products and Price Ranges, 1H 2016
Figure 8: Major Smart Wristband Vendors' Products and Price Ranges, 1H 2016

Note: Product cover images may vary from those shown
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- Apple
- Casio
- Fitbit
- Fossil
- Garmin
- Google
- Goyourlife Inc.
- Huawei
- Intel
- Jawbone
- LG
- Motorola
- New Balance
- Pebble
- Philips
- Samsung
- TAG Heuer
- TomTom
- Under Armour
- Xiaomi

Note: Product cover images may vary from those shown
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Primary research with a holistic, cross-domain approach

The exhaustive primary research methods are central to the value that the analyst delivers. A combination of questionnaires and on-site visits to the major manufacturers provides a first view of the latest data and trends. Information is subsequently validated by interviews with the manufacturers' suppliers and customers, covering a holistic industry value chain. This process is backed up by a cross-domain team-based approach, creating an interlaced network across numerous interrelated components and system-level devices to ensure statistical integrity and provide in-depth insight.

Complementing primary research is a running database and secondary research of industry and market information. Dedicated research into the macro-environmental trends shaping the ICT industry also allows the analyst to forecast future development trends and generate foresight perspectives. With more than 20 years of experience and endeavors in research, the methods and methodologies include:


  • Component supplier interviews
  • System supplier interviews
  • User interviews
  • Channel interviews
  • IPO interviews
  • Focus groups
  • Consumer surveys
  • Production databases
  • Financial data
  • Custom databases


  • Technology forecasting and assessment
  • Product assessment and selection
  • Product life cycles
  • Added value analysis
  • Market trends
  • Scenario analysis
  • Competitor analysis