MRM software is a software that helps in managing marketing operations effectively based on MRM processes. The primary functions of MRM are marketing planning and budgeting, asset management, project management, and content management. These systems also help connect an organization's marketing departments. Organizations use MRM systems to understand the buying criteria of consumers and to market accordingly. The benefits of MRM software are shown in the following exhibit.
The analysts forecast the global marketing resource management market to grow at a CAGR of 12.19% during the period 2016-2020.
Covered in this report
The report covers the present scenario and the growth prospects of the global marketing resource management market for 2016-2020. To calculate the market size, the report discusses the major drivers that are influencing market growth, the current challenges faced by vendors and the market, and the key emerging trends that are affecting the current and future market scenarios.
The market is divided into the following segments based on geography:
The report, Global Marketing Resource Management Market 2016-2020, has been prepared based on an in-depth market analysis with inputs from industry experts. The report covers the market landscape and its growth prospects over the coming years. The report also includes a discussion of the key vendors operating in this market.
- SAS Institute
Other prominent vendors
- Adobe Systems
- Capital ID
- Code Worldwide
- Growing need for improvement in market response and customer digital experience.
- Lack of comprehensive integration strategy and Interoperability issues.
- Emergence of location-based marketing.
Key questions answered in this report
- What will the market size be in 2020 and what will the growth rate be?
- What are the key market trends?
- What is driving this market?
- What are the challenges to market growth?
- Who are the key vendors in this market space?
- What are the market opportunities and threats faced by the key vendors?
- What are the strengths and weaknesses of the key vendors?
You can request one free hour of our analyst’s time when you purchase this market report. Details are provided within the report.
- Market segmentation
- Vendor selection
- Summation errors
- Recommended reading
- Research methodology
- Economic indicators
- Key market highlights
- MRM evolution
- Five competency areas of MRM
- Marketing reporting and analytics
- Project management
- Financial management
- Capacity management
- Market overview
- Global MRM market
PART 08: Market segmentation by deployment
- Global MRM software market by deployment 2015
- Global MRM market by geography
- Buying criteria
- Increasing use of marketing for product launches
- Growing need for improvement in market response and customer digital experience
- Improved regulatory compliance on digital asset licenses
- Surging demand for higher ROI and control of digital assets
PART 13: Market challenges
- Lack of comprehensive integration strategy and interoperability issues
- Increases risks related to data security and privacy
PART 15: Market trends
- Increasing omnichannel marketing
- Emergence of location-based marketing
- Growing need for improved IT asset lifecycle visibility
PART 17: Vendor landscape
- Competitive scenario
- Vendor matrix
- Key vendor offerings
- Key vendor profiles
- Other vendors
- List of abbreviations
List of Exhibits
Exhibit 01: Major countries covered in market analysis
Exhibit 02: Benefits of MRM software
Exhibit 03: MRM evolution
Exhibit 04: Overview of global MRM market
Exhibit 05: Global MRM market 2015-2020 ($ billions)
Exhibit 06: Global MRM market by deployment 2015 (% share)
Exhibit 07: Comparison between cloud-based and on-premises MRM software
Exhibit 08: Global MRM market by geography 2015 (% share)
Exhibit 09: Global MRM software market by geography 2015-2020 ($billions)
Exhibit 10: Global MRM software in Americas 2015-2020 ($ billions)
Exhibit 11: Number of smartphone users in Brazil 2013-2016 (millions)
Exhibit 12: Mobile internet users in Brazil by age group (years)
Exhibit 13: Global MRM software market in EMEA 2015-2020 ($ billions)
Exhibit 14: Global MRM software market in APAC 2015-2020 ($ billions)
Exhibit 15: Buying criteria for MRM software
Exhibit 16: Impact of drivers
Exhibit 17: Impact of drivers and challenges
Exhibit 18: Five forces analysis
Exhibit 19: Competitive differentiators for vendors
Exhibit 20: MRM software features provided by vendors
Exhibit 21: MRM software features provided by vendors (continued)
Exhibit 22: Geographical presence of MRM software vendors
Exhibit 23: Geographical presence of MRM software vendors (continued)
Exhibit 24: Customer base of MRM software enterprises
Exhibit 25: Customer base of MRM software enterprises(Continued)
Exhibit 26: Product offerings
Exhibit 27: BrandSystems: Products and their features
Exhibit 28: Other prominent vendors
The author of the report recognizes the following companies as the key players in the global marketing resource management market: BrandMaker, BrandSystems, IBM, Infor, Microsoft, SAP, SAS Institute, Teradata, and Workfront.
Other prominent vendors in the market are: Elateral, Adnovate, Adobe Systems, Capital ID, Censhare, Code Worldwide, Direxxis, MarcomCentral, Oracle, and Saepio.
Commenting on the report, an analyst from the research team said: “One of latest trends in the market is increasing omnichannel marketing. Omnichannel marketing is defined as the utilization of multiple channels such as mobile, desktop, telephone, and brick-and-mortar stores for marketing and sales. It provides customers with integrated and seamless shopping experience. The implementation of omnichannel marketing requires a complete understanding of all channels for brands that are trying to expand their national and global footprint. The omnichannel marketing provides an opportunity for marketing and sales companies to identify, engage, and convert their target audience, increasing revenue and attaining ROI.”
According to the report, one of the primary drivers in the market is improved regulatory compliance on digital asset licenses. IT enterprises like Microsoft, Accenture, and IBM employ a group of attorneys to deal with software license compliance. These attorneys meet up with lawyers from software vendors and come to an agreement by negotiating the penalties in case of out-of-licensing compliance. However, this process is painful and very costly, and also takes time. If the software purchased by the company is found out of compliance, then it is considered as stolen intellectual property without appropriate fees and rent. The penalties for being out of licensing compliance by software vendors can be extremely high around $30,000 - $35,000 per device or user registered to use that specific application.
Further, the report states that one major challenge in the market is increases risks related to data security and privacy. Cloud-based MRM software can make corporate asset information available to the public or others. Cloud storage is a convenient and cost-effective way to store organizational data. However, organizations tend to transfer their information or data to the cloud only if they trust cloud service providers. After transferring data to the cloud, the organizations lose control over it and become dependent on the cloud computing service providers. The risk of information leakage is high, which could result in the misuse or manipulation of data. There will be a lack of transparency for users on when, how, where, and why their data is processed. These issues can lead to a number of legal and security concerns related to organization infrastructure, access control, identity management, risk management, auditing and logging, and regulatory and legislative compliance. Therefore, increasing concerns related to data security are compelling many organizations to delay the adoption of cloud-based MRM software.
The study was conducted using an objective combination of primary and secondary information including inputs from key participants in the industry. The report contains a comprehensive market and vendor landscape in addition to a SWOT analysis of the key vendors.
- SAS Institute
- Adobe Systems
- Capital ID
- Code Worldwide