Global American Whiskey Market 2016-2020 - Product Image

Global American Whiskey Market 2016-2020

  • ID: 3941002
  • Report
  • Region: Global, United States
  • 61 pages
  • TechNavio
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FEATURED COMPANIES

  • Alexandrion Grup Romania
  • Beam Suntory
  • Boundary Oak Distillery
  • Diageo
  • Heaven Hill
  • Michter’s Distillery
  • MORE
About American Whiskey

The production and labeling of American whiskey has to be under the Title 27 of the US Code of Federal Regulations. American whiskey was traditionally produced within the boundaries of the US and can be classified as bourbon, Tennessee whiskey, rye whiskey, corn whiskey, wheat whiskey, blended whiskey, and malt whiskey. With the exception of Tennessee whiskey and Canadian whisky, Kentucky (US) can produce all kinds of North American whiskey. It has the largest concentration of distilleries in North America.

The analysts forecast the global American whiskey market to grow at a CAGR of 6% during the period 2016-2020.

Covered in this report

The report covers the present scenario and the growth prospects of the global American whiskey market for 2016-2020. To calculate the market size, the report considers the revenue generated from the retail sales of American whiskey products to individual consumers as well as clubs, pubs, and bars.

The market is divided into the following segments based on geography:

- Americas
- APAC
- EMEA

The report, Global American Whiskey Market 2016-2020, has been prepared based on an in-depth market analysis with inputs from industry experts. The report covers the market landscape and its growth prospects over the coming years. The report also includes a discussion of the key vendors operating in this market.

Key vendors
- Beam Suntory
- Brown-Forman
- Diageo
- Gruppo Campari
- Heaven Hill

Other prominent vendors
- Alexandrion Grup Romania
- Alltech Lexington Brewing and Distilling
- Barrel House Distilling
- Boone County Distilling
- Boundary Oak Distillery
- Kirin Brewery
- Michter’s Distillery
- Sazerac
- Willett Distillery

Market drivers
- Rising number of distilleries

Market challenges
- Stringent government rules and regulations

Market trends
- Marketing strategy and promotions

Key questions answered in this report
- What will the market size be in 2020 and what will the growth rate be?
- What are the key market trends?
- What is driving this market?
- What are the challenges to market growth?
- Who are the key vendors in this market space?
- What are the market opportunities and threats faced by the key vendors?
- What are the strengths and weaknesses of the key vendors?

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Note: Product cover images may vary from those shown
2 of 5

FEATURED COMPANIES

  • Alexandrion Grup Romania
  • Beam Suntory
  • Boundary Oak Distillery
  • Diageo
  • Heaven Hill
  • Michter’s Distillery
  • MORE
PART 01: Executive summary
  • Highlights
PART 02: Scope of the report
  • Market overview
  • Top-vendor offerings
PART 03: Market research methodology
  • Research methodology
  • Economic indicators
PART 04: Introduction
  • Key market highlights
PART 05: Market landscape
  • Market overview
  • Global spirits market
  • Global whiskey market
  • Global American whiskey market
  • Five forces analysis
PART 06: Market segmentation by distribution channel

PART 07: Geographical segmentation
  • American whiskey market in Americas
  • American whiskey market in EMEA
  • American whiskey market in APAC
PART 08: Key leading countries
  • US
  • Germany
  • Australia
  • UK
PART 09: Market drivers

PART 10: Impact of drivers

PART 11: Market challenges

PART 12: Impact of drivers and challenges

PART 13: Market trends

PART 14: Vendor landscape
  • Beam Suntory
  • Brown-Forman
  • Diageo
  • Gruppo Campari
  • Heaven Hill
  • Other prominent vendors
PART 15: Appendix
  • List of abbreviations
PART 16: About the Author

List of Exhibits

Exhibit 01: Key countries in each region
Exhibit 02: Segmentation by distribution channels
Exhibit 03: Product offerings
Exhibit 04: Overview of global whiskey market
Exhibit 05: Global spirits market by volume 2015-2020 (billions of liters)
Exhibit 06: Global spirits market: Product segmentation by volume 2015
Exhibit 07: Global whiskey market by volume 2015-2020 (billions of liters)
Exhibit 08: Global whiskey market: Product segmentation by volume 2015
Exhibit 09: Global whiskey market overview 2015-2020 (billions of liters)
Exhibit 10: Global whiskey market 2015 and 2020
Exhibit 11: Global American whiskey market by volume 2015-2020 (millions of liters)
Exhibit 12: Global American whiskey market by revenue 2015-2020 ($ billions)
Exhibit 13: Five forces analysis
Exhibit 14: Global American whiskey market by distribution channel 2015
Exhibit 15: World Internet users by region 2015 (millions of users)
Exhibit 16: Number of convenience stores 2014 and 2015
Exhibit 17: Overview of geographical segmentation of global American whiskey market 2015 and 2020
Exhibit 18: Comparison of CAGRs of various geographic regions in global American whiskey market 2016-2020
Exhibit 19: American whiskey market in Americas (millions of liters)
Exhibit 20: American whiskey market in EMEA 2015-2020 (millions of liters)
Exhibit 21: Urbanization in EMEA 2014
Exhibit 22: American whiskey market in APAC 2015-2020 (millions of liters)
Exhibit 23: Key leading countries by volume
Exhibit 24: US: Country overview 2012-2016
Exhibit 25: Germany: Country profile 2012-2016
Exhibit 26: Australia: Country profile 2012-2016
Exhibit 27: UK: Country profile 2012-2016
Exhibit 28: Impact of drivers
Exhibit 29: Impact of drivers and challenges
Exhibit 30: Global American whiskey market: Market share analysis 2015
Exhibit 31: Beam Suntory: Product overview
Exhibit 32: Beam Suntory: Strength and weakness
Exhibit 33: Brown-Forman: Product overview
Exhibit 34: Brown-Forman: Strength and weakness
Exhibit 35: Product overview
Exhibit 36: Diageo: Geographical segmentation
Exhibit 37: Diageo: Presence of market in each region
Exhibit 38: Product overview in global American whiskey market
Exhibit 39: Diageo: Strength and weakness
Exhibit 40: Gruppo Campari: Product overview in global American whiskey market
Exhibit 41: Gruppo Campari: Strength and weakness
Exhibit 42: Heaven Hill: Product overview
Exhibit 43: Heaven Hill: Product overview in global American whiskey market
Exhibit 44: Heaven Hill: Strength and weakness
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FEATURED COMPANIES

  • Alexandrion Grup Romania
  • Beam Suntory
  • Boundary Oak Distillery
  • Diageo
  • Heaven Hill
  • Michter’s Distillery
  • MORE
New Report Released: - Global American Whiskey Market 2016-2020

The author of the report recognizes the following companies as the key players in the global American whiskey market: Beam Suntory, Brown-Forman, Diageo, Gruppo Campari, and Heaven Hill.

Other prominent vendors in the market are: Alexandrion Grup Romania, Alltech Lexington Brewing and Distilling, Barrel House Distilling, Boone County Distilling, Boundary Oak Distillery, Kirin Brewery, Michter’s Distillery, Sazerac, and Willett Distillery.

Commenting on the report, an analyst from the research team said: “One trend gaining popularity in this segment is new product launches. Companies are launching new products, which will help in driving the sales of American whiskey now and during the forecast period. This helps them gain a large consumer base and meet the growing demands of the market. Vendors are now also experimenting with new packaging and labeling designs, a major purchase criterion for consumers. In 2015, Jim Beam launched new Jim Beam Apple. Similarly, the Orphan Barrel Whiskey Distilling Company owned by Diageo released its Rhetoric 21-Year-Old Kentucky Straight Bourbon Whiskey in August 2015. Some other notable new product launches in 2015 were Diamond State Bourbon Whiskey by Painted Stave Distilling and Yellowstone, limited edition Kentucky straight bourbon whiskey by Limestone Branch Distillery.”

According to the report, the growing cocktail culture will drive the global American whiskey market. The growing cocktail culture around the world has brought a significant increase in the demand for American whiskey. Bourbon is popular in the preparation of cocktails in bars and restaurants. With growing age and increase in their spending power, youth (18-29 years) will form a huge consumer group for cocktails. As a result, innovative cocktails will drive the global American whiskey market during the forecast period. Some of the popular bourbon cocktail tequilas are Bourbon Rickey, Brown Derby, Bourbon Old Fashioned, Bourbon Manhattan, Mint Julep, and Maker's Mark Collins.

Further, the report states that Vendors in the global whiskey market face issues in complying with the stringent rules and regulations imposed by the various authorities in certain countries the vendors operate in. These regulations pertain to permits, regulations for the entry of new players, and the launch of new products. The number of regulations present in some countries is minimal and they are at times lenient, whereas in other countries the regulations are stringent and on the rise. In China, a large percentage of the whiskey consumed is through corporate gifting to officials contributing to the problem of corruption. Consequently, to keep a check on the rising corruption, the government in China in 2013, restricted gifting of expensive gifts to officials, which included whiskey, watches, and other luxury goods. This resulted in a 66% decline in the sales of whiskey in China in 2013. Also, most of the locally produced spirits are falsely labeled and sold as Scotch whisky, which is hampering the images of the brand and limiting sales.

The study was conducted using an objective combination of primary and secondary information including inputs from key participants in the industry. The report contains a comprehensive market and vendor landscape in addition to a SWOT analysis of the key vendors.
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- Beam Suntory
- Brown-Forman
- Diageo
- Gruppo Campari
- Heaven Hill
- Alexandrion Grup Romania
- Alltech Lexington Brewing and Distilling
- Barrel House Distilling
- Boone County Distilling
- Boundary Oak Distillery
- Kirin Brewery
- Michter’s Distillery
- Sazerac
- Willett Distillery
Note: Product cover images may vary from those shown
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Note: Product cover images may vary from those shown
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