The consumption of shortening is directly related to growth in the bakery industry. Globally, the bakery industry has experienced growth due to changing lifestyles and eating habits of consumers across all geographies. Moreover, growth of convenience food and ready to eat products is the prime factor augmenting the growth in shortenings market.Direct consumption of shortenings has been on lower side owing to concerns of health as it contains high amount of saturated fats.
Among the sources, palm stearin and hydrogenated veg oil together form the major share in global shortenings market. Furthermore, volume of butter is expected to grow at the highest CAGR owing to increasing production of animal based shortenings globally. Among animal based shortening butter forms major part followed by tallow and lard.
Malaysia and Indonesia are the major supplier of palm stearin; whereas the hydrogenated veg oil is manufactured within the countries and very little amount comes into the international trade.
The report segments the global Shortening market by source, application, and region. The source includes edible oils and animal sources. Similarly, application includes bakery, snacks and confectionary segment, other applications include domestic uses.
Geographic Coverage and Analysis:
The report provides regional analysis covering geographies such as North America, South America, Europe, Asia-Pacific, and Rest of the World.
The report provides deep insights on demand forecasts, market trends and micro and macro indicators. In addition, this report provides insights on the factors that are driving and restraining the demand of shortening globally as well as regionally. Moreover, the Growth Matrix analysis given in the report brings an insight on the investment areas that existing or new market players can consider.
The report provides insights into the market using analytical tools such as Porter’s five forces analysis and value chain analysis ofShortening. Moreover, the study highlights current market trends and provides forecast from 2016 to 2021. We also have highlighted future trends in theShortening market that will impact the demand during the forecast period. Moreover, the competitive analysis given in each regional market brings an insight on the market share of the leading players. Additionally, the analysis highlights rise and fall in the market shares of the key players in the market. This report will help manufacturers, suppliers and distributors of the Shortening market to understand the present and future trends in this market and formulate their strategies accordingly.
1.1. Report Description
1.2. Research Methods
1.3. Research Approaches
2. Executive Summary
3. Global Agrochemicals Market Overview
3.2. Market Dynamics
3.3. Porter’s Five Forces Analysis
3.4. Growth Matrix Analysis
3.5. Competitive Landscape in the Agrochemicals Market
4. Global Shortening Market Analysis, by Region (USD Million, KT) 2014-2021
4.2. North America
4.3. South America
4.6. Rest Of The World (Row)
5. Global Shortening Market Analysis, by Source (USD Million, KT) 2014-2021
5.2. Palm Stearin
5.3. Hydrogenated Veg Oil
5.4. Animal Based
6. Global Shortening Market Analysis, by Application (USD Million, KT) 2014-2021
6.2.2. Bread and bread based products
6.4. Snacks and savoury
7. Company Profiles
7.1. Cargill Inc.
7.2. Archer Daniels Midland Company
7.3. ABF Plc.
7.4. Royal DSM N.V.
7.5. Kerry Group Plc.
7.6. Ruchi Soya Industries Limited
7.7. Wilmar International