Nearly a fifth of Latin America’s TV households will pay for an SVOD [subscription video on Nearly a fifth of Latin America’s TV households will pay for an SVOD [subscription video on demand] package by 2021, up from 10.9% by end-2016. Mexico (28.3%), Chile (23.9%) and Argentina (23.5%) will have the highest penetration rates by 2021. However, penetration will only be 12.0% in Venezuela by 2021 – reflecting the country’s economic and political woes.
The Latin America SVOD Forecasts report (covering 18 countries) estimates 31.81 million SVOD subscribers by 2021, up from 12.19 million in 2015.
Simon Murray, Principal Analyst, said: “Brazil will account for 36% of the region’s SVOD subs by 2021, with Mexico bringing in a further 26%. So, these two heavyweights will contribute nearly two-thirds of the SVOD subs by 2021.”
Murray continued: “Despite losing market share, Netflix will still account for more than half of Latin America’s SVOD subscribers by 2021. Demonstrating rapid growth, Claro Video will bring almost another fifth – so Netflix and Claro Video together will account for 70% of the 2021 total.”
Published in November 2016, this 134-page PDF and excel report contains comprehensive coverage of the SVOD sector for 18 countries.
The report comprises:
- Executive Summary.
- Major SVOD players, including subscriber estimates by country (2010 to 2021) for the major platforms.
- Country-by-country forecasts from 2010 to 2021
- Country profiles package by 2021, up from 10.9% by end-2016. Mexico (28.3%), Chile (23.9%) and Argentina (23.5%)
Forecasts (for each year from 2010 to 2021) contain this detail for 18 countries (as well as subscriber and revenue market shares by operator):
Honduras SVOD forecasts
Total households (000)
TV households (000)
Fixed broadband households (000)
Smartphone subscribers (000)
Tablet subscribers (000)
TV HH/Total HH
Fixed broadband HH/Total HH
SVOD total subscribers (000)
SVOD homes/Fixed broadband HH
SVOD homes/smartphone subs
SVOD subscribers by operator (000)
Share of SVOD subscribers by operator (%)
SVOD revenues (US$ mil.)
SVOD revenues by operator (US$ mil.)
Share of SVOD revenues by operator (%)
SVOD ARPU by operator ($)