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Corporate Reputation of Pharma – Analysing 10 Therapeutic Areas

  • ID: 3944816
  • Report
  • November 2016
  • Region: Global
  • PatientView
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In 2016, the following 10 reports on Pharma Corporate Reputation as seen from the Patient Perspective will be published.

Therapeutic areas: Cancer; Circulatory conditions; Diabetes; HIV/AIDS; Hepatitis; Neurological conditions; Mental health; Skin; Respiratory and Rare diseases (10 reports).

Definition: What is a 'Patient Group'?

The definition of a ‘patient group’ is wide-ranging, taking in organisations that are interested in health advocacy and are relevant to patients.
‘Patient group’ includes not only organisations that represent individuals with a medical condition, but also:

  • carers’ groups;
  • children’s groups;
  • disability groups;
  • older-people’s groups;
  • gender-based groups;
  • relevant research organisations;
  • and semi-professional groups that involve patients.

The yardsticks for measuring corporate reputation industry-wide

  • How pharma’s corporate reputation compares with that of other healthcare industries.
  • How pharma’s corporate reputation has changed over the past five years.
  • How good or bad pharma is at various activities of relevance to patients and patient groups.

What is 'Patient Advocacy'?

"Improving people's experience within healthcare by changing the healthcare environment"

The methodology for 'The Corporate Reputation of Pharma - the Patient Perspective' was established in 2010, through consultation with:

  • Pharma
  • Medical-device companies
  • Tradesbodies
  • Patient groups

There are signifcant discounts when purchasing by subscription. A subscription supplies you with the complete set of reports. If you subscribe in advance of publication of the reports, you will be provided with previews of forthcoming reports before any information about their key findings is released to the media and published. You will be entitled to preview the relevant reports 10 days before media release/publication.

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