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America A2P SMS Market Report 2016 -2022

  • ID: 3946350
  • Report
  • October 2016
  • Region: Global
  • 128 pages
  • Infoholic Research LLP


  • AT&T Inc
  • Gemalto NV
  • OpenMarket Inc
  • SAP SE
  • txtNation Limited
  • Vodafone Group Plc
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Americas A2P SMS Market - Drivers, Opportunities, Trends, and Forecasts: 2016-2022

The Americas is the fastest growing economy and quickly adopts the advanced technologies when compared to other economies in the world. The Americas will remain as an attractive market for enterprises due to the increase in the ICT spending, demand for advanced products, solutions, and technology among the consumers, enterprises, and public sector. A2P SMS is set to be an effective messaging channel for enterprises to reach their customer and thereby increase their sales revenue and brand image in the market. The increase in the adoption of mobile technologies in various verticals has led the demand for the A2P SMS services. The A2P SMS stakeholders - content providers, content publishers, mobile app developers, service providers, brands, advertisers, and MNOs - have huge business opportunities in the market.

North America is set to be the topmost region for new mobile technology adoption and most of the players are expanding their business by merger & acquisition activities and innovating new products/services in the market. Further, the telecom players are continuing to invest in mobile technologies in order to capture the revenue in the growing mobile segment. Over the past few years, few of the American countries have seen a decline in the mobile subscriber base, but mobile data traffic has been increasing due to the increasing adoption of advanced and smart technologies.

According to this research, the “Americas A2P SMS Market” is estimated to witness a CAGR of 6.2 % during the forecast period 2016-2022. Americas is the leading market for adopting new technologies - smart technologies, mobile applications, and IoT. There is an increase in the mobile internet subscriber base, digital advertising, mobile network infrastructure, and mobile messaging services; these factors are driving the A2P SMS market growth. Americas A2P SMS market is segmented by countries, services, and verticals. The countries covered in the report include the US, Mexico, Brazil, Canada, Colombia, Argentina, and Others. The key players covered in this report are AT&T Inc., Verizon Communications Inc., CLX Networks AB, OpenMarket Inc., Nexmo Inc., Vodafone Group Plc, SAP SE, Orange Business Services, Gemalto NV, txtNation Ltd, Twilo, Voxox Inc., and Tyntec.

The study covers and analyzes the “Americas A2P SMS” market. Bringing out the complete key insights of the industry, the report aims to provide an opportunity for players to understand the latest trends, current market scenario, government initiatives, and technologies related to the market. In addition, helps the venture capitalist in understanding the companies better and take informed decisions.
Note: Product cover images may vary from those shown


  • AT&T Inc
  • Gemalto NV
  • OpenMarket Inc
  • SAP SE
  • txtNation Limited
  • Vodafone Group Plc
1 Industry Outlook
1.1 Industry Overview
1.2 Industry Trends
1.3 Pest Analysis
2 Report Outline
2.1 Report Scope
2.2 Report Summary
2.3 Research Methodology
2.4 Report Assumptions
3 Market Snapshot
3.1 Total Addressable Market (TAM)
3.2 Segmented Addressable Market (SAM)
3.3 Related Markets
3.3.1 Over-The-Top (OTT) Messaging
3.3.2 Person to Person (P2P)
4 Market Outlook
4.1 Overview
4.2 Market Definition
4.3 Market Trends
4.4 Market Segmentation
4.5 Mobile Devices Wireless Technology Evolution
4.6 Porter 5 (Five) Forces
5 Market Characteristics
5.1 Overview and Evolution - SMS and Types
5.1.1 Person to Person (P2P)
5.1.2 Application to Person (A2P)
5.1.3 Person to Application (P2A)
5.2 Ecosystem
5.3 Value Chain Analysis
5.4 Key Stakeholders
5.5 Market Dynamics
5.5.1 Drivers Huge demand for smartphones Increase in adoption of A2P SMS services in customer-centric verticals Cost effective communication channel No need of internet
5.5.2 Restraints Government regulatory Data breaches
5.5.3 Opportunities A2P SMS platform is the enterprise business strategy Rising adoption of smart technologies Business opportunities in customized mobile applications
5.5.4 DRO - Impact Analysis
6 Services: Market Size and Analysis
6.1 Overview
6.2 Transactional Service
6.2.1 CRM
6.2.2 Interactive Service Unstructured supplementary service data (USSD)
6.2.3 One Time Password (OTP) interactive services Two Factor Authentication (2FA)
6.3 Promotional Service
6.3.1 Promotional Campaigns Services
6.3.2 Pushed Content Services
6.3.3 Inquiry and Search Services
7 Verticals: Market Size and Analysis
7.1 Overview
7.2 BFSI
7.2.1 Drivers
7.2.2 Challenges
7.2.3 Key Opportunities
7.2.4 Market Trends
7.3 Retail
7.3.1 Drivers
7.3.2 Challenges
7.3.3 Key Opportunities
7.3.4 Market Trends
7.4 IT & Telecom
7.4.1 Drivers
7.4.2 Challenges
7.4.3 Key Opportunities
7.4.4 Market Trends
7.5 Transport
7.5.1 Drivers
7.5.2 Challenges
7.5.3 Key Opportunities
7.5.4 Market Trends
7.6 Media & Entertainment
7.6.1 Market Trends
7.7 Healthcare
7.7.1 Drivers
7.7.2 Challenges
7.7.3 Key Opportunities
7.7.4 Market Trends
7.8 Education
7.8.1 Market Trends
7.9 Government
7.9.1 Market Trends
7.10 Utilities & Logistics
7.10.1 Market Trends
8 Countries: Market Size and Analysis
8.1 Overview
8.2 US
8.2.1 Key Facts
8.2.2 Market Trends
8.3 Canada
8.3.1 Key Facts
8.3.2 Market Trends
8.4 Mexico
8.4.1 Key Facts
8.4.2 Market Trends
8.5 Brazil
8.5.1 Key Facts
8.5.2 Market Trends
8.6 Colombia
8.6.1 Market Trends
8.7 Argentina
8.7.1 Market Trends
9 Vendor Profiles
9.1 AT&T Inc.
9.1.1 Overview
9.1.2 Business Units
9.1.3 Geographic Revenue
9.1.4 Business Focus
9.1.5 SWOT Analysis
9.1.6 Business Strategies
9.2 OpenMarket Inc.
9.2.1 Overview
9.2.2 Business Units
9.2.3 Geographic Revenue
9.2.4 Business Focus
9.2.5 SWOT Analysis
9.2.6 Business Strategy
9.3 Verizon Communications Inc.
9.3.1 Overview
9.3.2 Business Units
9.3.3 Geographic Revenue
9.3.4 Business Focus
9.3.5 Swot Analysis
9.3.6 Business Strategies
9.4 Nexmo Inc.
9.4.1 Overview
9.4.2 Business Units
9.4.3 Geographic Revenue
9.4.4 Business Focus
9.4.5 SWOT Analysis
9.4.6 Business Strategies
9.5 CLX Networks AB
9.5.1 Overview
9.5.2 Business Units
9.5.3 Geographic Revenue
9.5.4 Business Focus
9.5.5 SWOT Analysis
9.5.6 Business Strategies
9.6 Vodafone Group Plc
9.6.1 Overview
9.6.2 Business Units
9.6.3 Geographic Revenue
9.6.4 Business Focus
9.6.5 SWOT Analysis
9.6.6 Business Strategies
9.7 Other Predominant Players
10 Global Generalist
10.1 SAP SE
10.1.1 Overview
10.1.2 Offerings
10.1.3 SAP in A2P SMS Offerings
10.2 Orange Business Services
10.2.1 Overview
10.2.2 Offerings
10.2.3 Orange in A2P SMS Offerings
10.3 Gemalto NV
10.3.1 Overview
10.3.2 Offerings
10.3.3 Gemalto NV in A2P SMS Offerings
11 Companies to Watch for
11.1 txtNation Limited
11.1.1 Overview
11.1.2 txtNation Ltd. Market
11.1.3 A2P SMS Offerings
11.2 Twilio
11.2.1 Overview
11.2.2 Twilio Market
11.2.3 A2P SMS offerings
11.3 Voxox Inc.
11.3.1 Overview
11.3.2 Voxox Infotech Market
11.3.3 A2P SMS Offerings
11.4 Tyntec
11.4.1 Overview
11.4.2 Tyntec Market
11.4.3 A2P SMS offerings
12 Competitive Landscape
12.1 Competitor Comparison Analysis
12.2 Market Landscape
12.2.1 Mergers & Acquisitions (M&A)
12.2.2 Joint Venture and Collaborations
Note: Product cover images may vary from those shown


  • AT&T Inc
  • Gemalto NV
  • OpenMarket Inc
  • SAP SE
  • txtNation Limited
  • Vodafone Group Plc
The Americas is the fastest growing region in the world technological frontier. The American countries are thriving to increase their infrastructure in healthcare and education sectors. The Americas holds huge opportunities for domestic and global players in various industries. The Americas’ economy helps companies to succeed in both domestic and international markets.

Over the past few years, the Americas mobile data traffic market has seen a significant growth in terms of consumer adoption, coverage, and revenue growth due to the development of new 4G/LTE network and high take-up of smartphones. In the Americas, major drivers for A2P SMS market growth are increasing demand for the mobile application (mobile banking, mobile health, mobile payment, e-commerce), rising population, and mobile subscriber base.

The A2P SMS market is analyzed based on three segments - services, verticals and countries. The services segment is further divided into two core categories - transactional service and promotional service. The transactional service segment holds the major market share in A2P SMS market followed by promotional service.

In the Americas, BFSI and retail industry verticals are set to be the major verticals and are contributing more than 50% of the market share for A2P SMS market growth. The education and healthcare sectors are set to be the emerging verticals.

The Americas A2P SMS market is analyzed by six countries - the US, Canada, Mexico, Brazil, Colombia, and Argentina. The US is set to be the biggest market for A2P SMS market growth followed by Canada, Brazil, Mexico, Colombia, and Argentina.

The Americas A2P SMS market is expected to grow at a CAGR of 6.2% during the forecast period 2016-2022. In the Americas, increasing mobile subscriber base (feature to smartphone), growing population, internet user base and emerging IoT technologies such as smart home, identity verification, connected cars, and mobile commerce are the major drivers for the A2P SMS market growth.

The adoption and penetration of A2P SMS platform in various enterprises are expected to support the A2P SMS market in the upcoming years. Few of the major players in the Americas such as AT&T, Verizon, CLX Networks AB, and Nexmo Inc. are planning to create innovative products/services to support the A2P SMS market. The Americas A2P SMS market is expected to reach $31.70 billion by 2022.
Note: Product cover images may vary from those shown
- AT&T Inc
- CLX Networks AB
- Gemalto NV
- Nexmo Inc
- OpenMarket Inc
- Orange Business Services
- Twillio
- txtNation Limited
- Tyntec.
- Verizon Communications Inc
- Vodafone Group Plc
- Voxox Inc
Note: Product cover images may vary from those shown