Smart Windows Markets: 2016-2025

  • ID: 3952306
  • Report
  • Region: Global
  • n-tech Research
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Total Revenues from Smart Windows at $1.8 Billion, Rising to $8.0 Billion By 2025.

This report presents an analysis of the latest developments in the smart window space, which this research believes will fundamentally transform the opportunities available from this space:

  • In previous reports on smart windows have focused on the growing number of self-dimming coatings that were being proposed as the basis for smart windows.  But we are now seeing a maturing of the smart windows with electrochromic windows showing signs of taking a dominant role in the future.  This report explores the implications of this trend, while still analyzing the commercial potential of the latest technology entries into the smart windows space.
  • Rather than just a materials play, as it once was, n-tech believes that much of the value added available to smart windows suppliers will flow from control systems and related electronics.  Today smart windows is very much an Internet-of-Things (IoT) story and this report explores how this development is creating opportunities for the smart windows firms on the one hand and how IoT firms will benefit from fitting smart windows into their strategies
  • In the past the benefits of smart windows have generally be defined almost exclusively in terms of energy efficiency.  However, what the research is seeing is that the marketing story around smart windows is now broadening.  In future smart windows will be sold on the basis of enhanced comfort and especially as part of a package where smart windows are combined with smart lighting to provide optimal lighting and heating control.  This report discusses where the money will be made in combining these two smart technologies and how the smart windows business will adjust to these new requirements

This report examines smart windows in the construction and aerospace sectors, where there seems to be considerable growth patterns.  We also look at the prospects for smart windows in the automotive sector where the market appears to have stalled.  As part of this analysis we examine the potential for smart window retrofits – these have become possible only recently and we believe will have profound implications for both the profitability of the smart windows industry and supply chain strategies that this industry adopts

In addition to providing analysis of these important developments, this report also presents granular ten-year projections in both volume (square meters) and value ($ millions) terms.  The report also examines the cost and technical challenges that will have to be overcome for the smart windows markets to make new products a success.  This report also develops a roadmap for the next-generation smart windows technologies along with an appraisal of the strategies that the leading smart windows suppliers.

This report will provide guidance to all those interested in the business prospects for smart windows and the technologies that make them possible. Those who will benefit from purchasing this study will include marketing and business development executives in the glazing, coatings, construction, automotive and aerospace industries.

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Executive Summary
E.1 New directions for smart windows since n-tech’s previous report
E.2 No longer just an energy saver:  Smart windows selling on comfort
E.3 Smart windows considered as part of the Internet of Things
E.4 Technology maturing
E.4.1 Electrochromic technology dominates the construction market
E.4.2 The future of thermochromic windows
E.4.3 SPD and RFI: Analysis of a licensing model 
E.4.4 The privacy window niche:  PDLC
E.4.5 Other smart technologies:  wired and tired
E.4.5 The evolution of smart window retrofit technology
E.5 The growing sophistication of the smart window supply chain
E.6 Can smart windows grow beyond luxury markets?
E.7 Smart windows: an opportunity analysis
E.7.1 Construction and architectural firms
E.7.2 Transportation equipment manufacturers
E.7.3 Glass and IGU firms
E.7.4 Coatings and films companies
E.8 Six firms to watch in the smart windows space
E.9 Opportunity analysis by region and country
E.10 Summary of the ten-year forecasts for the smart windows market
E.10.1 Ten-year Market Forecast of Smart Windows by End User Markets
E.10.2 Ten-year Market Forecast of Smart Windows by Passive Technologies
E.10.3 Ten-Year Market Forecast of Smart Windows by Active Technologies
E.10.4 Eight-Year Market Forecast of Smart Windows by Geographical Region

Chapter One: Introduction
1.1 Background to this Report
1.2 Objectives and Scope of This Report
1.3 Methodology of this Report
1.3.1 Forecasting Methodology and Data Sources
1.4 Plan of this Report

Chapter Two: Technology Analysis:  Smart Windows for the 21st Century
2.1 New comfort requirements opens up smart windows to technology innovations
2.2 Smart windows as a component in the IoT
2.2.1 Smart windows add new features thanks to sensors and the IoT
2.2.2 Smart windows and smart lighting:  twin technologies
2.2.3 Adding self-cleaning and self-healing capabilities to smart windows
2.2.4 Control mechanisms for smart windows and integration with building automation
2.3 Technological enablers for retrofitting smart windows
2.4 Key technological developments in electrochromic windows
2.4.1 Major developments at leading suppliers in the 2015-2016 period
2.4.2 Development in electrochromic materials technology and the impact on smart windows
2.5 RFI and upgrades in SPD technology
2.6 A future for thermochromic smart windows: Possible technology evolution
2.7 PDLC and the future of privacy windows
2.7 Other possible technologies and their potential commercialization paths
2.7.1 Photochochromics
2.7.2 Electrophoretic technology
2.7.3 Electrostatic technology
2.8 Key points from this Chapter

Chapter Three:  Smart Windows for Buildings:  Ten-Year Forecasts
3.1 Commercial, residential, industrial construction trends
3.1.1 Worldwide construction trends by region– impact on the smart windows market
3.1.2 Energy efficiency and Zero Net Energy buildings as drivers for smart buildings
3.1.3 Comfort and style factors driving smart building windows
3.1.4 A note on smart windows in industrial buildings
3.2  Today’s main market for smart windows: commercial buildings -- ten-year projections
3.2.1 Ten-year market forecast of smart windows for commercial and industrial Buildings:  TAM
3.2.2 Ten-year passive commercial/industrial smart windows forecast: By technology/building type
3.2.3 Ten-year active commercial/industrial smart windows forecast: By technology/building type
3.2.4 Ten-year forecast of commercial/industrial smart windows market by major geographical regions
3.3. Ten-year market forecast for smart windows for residential buildings
3.3.1 Ten-year forecast of residential smart windows markets:  TAM
3.3.2 Ten-year passive residential smart windows forecast: By technology/building type
3.3.3 Ten-year active residential smart windows forecast: By technology/building type
3.3.4 Ten-year forecast of residential smart windows market by major geographical regions
3.4 Ten-year forecast of retrofitted smart windows
3.5 The smart building windows supply chain
3.5.1 How film changes the supply chain structure
3.5.2 Role of retailers and wholesalers in the smart windows supply chain
3.6 Key Points from this Chapter

Chapter Four:  Automotive and Aerospace Markets For Smart Windows:  Ten-Year Forecasts
4.1 Energy conservation, comfort and style as a market drivers for smart windows in transportation
4.1.1 Automotive
4.1.2 Aerospace
4.2 Supply chain considerations for smart windows in the transportation sector
4.3 Ten-year market forecast of the smart windows for the automotive segment
4.3.1 Ten-year forecast of automotive smart windows markets:  TAM
4.3.2 Ten-year passive smart auto windows forecast: By technology/vehicle type
4.3.3 Ten-year active smart windows forecast: By technology/vehicle type
4.4.4 Ten-year forecast of smart auto windows market by geographical location of car plants
4.5 Ten-year market forecast of the smart windows for the aerospace sector
4.5.1 Ten-year market forecast of the smart windows for aerospace:  TAM
4.5.2 Ten-year passive aerospace smart windows forecast: By technology type
4.5.3 Ten-year active aerospace smart windows forecast: By technology type
4.5.4 Ten-year forecast of smart aerospace windows market by geographical location of aerospace manufacturing locations
4.6 Key points from this chapter
 
Acronyms and Abbreviations Used In this Report
About the Author

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From the Report:

Rather than just a materials play, as it once was, it is believed that much of the value added available to smart windows suppliers will flow from control systems, interfaces and related electronics. Today smart windows are very much an Internet-of-Things (IoT) story and this report explores how this development is creating opportunities for the smart windows firms. It also explores how smart windows materials platforms - electrochromic, SPD, PDLC, photochromic and thermochromic will adapt to this new challenge.

In the past the benefits of smart windows have generally be defined almost exclusively in terms of energy efficiency. What the research is seeing is that the marketing story around smart windows is now broadening to include comfort, health and daylighting issue. This report examines smart windows in the construction, automotive and aerospace sectors. Also, as part of this analysis we examine the potential for smart window retrofits.

Other Findings:

Electrochromic (EC) technology will account for 75 percent of revenues in the smart windows space in 2021, more than twice the share that it has in 2016. The advent of EC film will enable a smart windows retrofit market to emerge for the first time, as well as novel EC materials being used. EC technology is also where the bulk of investment dollars are flowing.

The research expects manufacturers of the other active smart windows materials platforms (PDLC and SPD) to respond with new marketing and R&D efforts to broaden the market for these technologies. The firm sees SPD, while smaller than EC technology, reaching around $280 million by 2021.

Smart windows are penetrating the construction market at a brisk rate and will contribute more than $1.3 billion in revenues by 2021 compared with just $105 million in 2016.

Aerospace applications for smart windows are also attracting growing attention from both EC and SPD technology providers, but will never be much more than a niche market.

The automotive market for smart windows is only just beginning to take off and its success will depend to some extent on whether current efforts by the EC firms in the automotive space are successful.

Passive smart windows will also be looking for new markets since cannot be easily integrated into the IoT environment. n-tech anticipates that revenues from passive windows will struggle to reach $100 million in revenue in 2021.

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