Global Indoor Location-based Search and Advertising Market 2016-2020

  • ID: 3957543
  • Report
  • Region: Global
  • 75 pages
  • TechNavio
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FEATURED COMPANIES

  • Adfalcon (Noquoush)
  • BLIP Systems A/S
  • Groupon
  • NeoMedia
  • Shopkick (SK Planet)
  • Verve Wireless
  • MORE
About Location-Based Search and Advertising

Location-based search and advertising enable users to integrate mobile advertising with mobile technologies such as location-based services. The location-based search and advertising market is likely to grow significantly in the mobile advertising industry.

The analysts forecast the global location-based search and advertising market to grow at a CAGR of 45.95% during the period 2016-2020.

Covered in this report

The report covers the present scenario and the growth prospects of the global location-based search and advertising market for 2016-2020. To calculate the market size, the report considers the revenue generated from the annual sales of advertisements by fast moving consumer goods (FMCG) companies, automobile companies, educational institutions, sports industry, and local restaurants and food joints.

The market is divided into the following segments based on geography:

- Americas
- APAC
- EMEA

The report, Global Location-Based Search and Advertising Market 2016-2020, has been prepared based on an in-depth market analysis with inputs from industry experts. The report covers the market landscape and its growth prospects over the coming years. The report also includes a discussion of the key vendors operating in this market.

Key vendors
- AdMoove (HiMedia)
- Foursquare
- Groupon
- Near
- xAD

Other prominent vendors
- Adfalcon (Noquoush)
- Aislelabs
- Appello Systems
- Badoo, bfonics
- BLIP Systems A/S
- Burpple
- COUPIES
- Facebook
- Gimble
- Hungry Go Where (SingTel)
- Intersec
- Jatis Mobile
- Komli Mobile
- Millennial Media (Verizon)
- Madvertise media (Mobile Network Group)
- Nexage (Verizon)
- NeoMedia
- Ping Mobile
- Polaris Wireless
- Proxama, Scanbuy
- Shopkick (SK Planet)
- ShowNearby (Honeybay)
- Social Retail
- Sprooki
- Thinknear (TeleNav)
- Thumbvista
- Verve Wireless
- Vouchercloud (Vodafone)
- Waze (Google)
- Weve (O2)
- Wimdu
- Yoose

Market drivers
- Reduced cost of marketing and enhanced consumer outreach
- For a full, detailed list, view the full report

Market challenges
- Lack of awareness
- For a full, detailed list, view the full report

Market trends
- Integration of location-based search with social networking websites
- For a full, detailed list, view the full report

Key questions answered in this report
- What will the market size be in 2020 and what will the growth rate be?
- What are the key market trends?
- What is driving this market?
- What are the challenges to market growth?
- Who are the key vendors in this market space?
- What are the market opportunities and threats faced by the key vendors?
- What are the strengths and weaknesses of the key vendors?

You can request one free hour of our analyst’s time when you purchase this market report. Details are provided within the report.
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Note: Product cover images may vary from those shown
2 of 5

FEATURED COMPANIES

  • Adfalcon (Noquoush)
  • BLIP Systems A/S
  • Groupon
  • NeoMedia
  • Shopkick (SK Planet)
  • Verve Wireless
  • MORE
Part 01: Executive summary
  • Highlights
Part 02: Scope of the report
  • Market overview
  • Top-vendor offerings
Part 03: Market research methodology
  • Research methodology
  • Economic indicators
Part 04: Introduction
  • Key market highlights
Part 05: Market landscape
  • Market overview
  • Market size and forecast
  • Five forces analysis
Part 06: Market segmentation by application
  • Market size and forecast
Part 07: Market segmentation by technology
  • Market size and forecast
Part 08: Market segmentation by end-user's point of presence
  • Market size and forecast
Part 09: Geographical segmentation
  • Market size and forecast
Part 10: Market drivers

Part 11: Impact of drivers

Part 12: Market challenges

Part 13: Impact of drivers and challenges

Part 14: Market trends

Part 15: Vendor landscape
  • Competitive scenario
  • Key vendor analysis
  • Other prominent vendors
Part 16: Appendix
  • List of abbreviations
Part 17: About the Author

List of Exhibits

Exhibit 01: Service offerings
Exhibit 02: LBA value chain
Exhibit 03: Factors influencing LBA market
Exhibit 04: Benefits of location to mobile marketing and advertising
Exhibit 05: Importance of location data
Exhibit 06: Time spent
Exhibit 07: Audience reach
Exhibit 08: Global public Wi-Fi hotspots 2015-2020 ($ millions)
Exhibit 09: Global indoor location-based search and advertising market 2015-2020 ($ millions)
Exhibit 10: Five forces analysis
Exhibit 11: Global indoor location-based search and advertising market segmentation by application 2015-2020 ($ millions)
Exhibit 12: Global indoor location-based search and advertising market by search application 2015-2020 ($ millions)
Exhibit 13: Global indoor location-based search and advertising market by messaging application 2015-2020 ($ millions)
Exhibit 14: Global indoor location-based search and advertising market by display application 2015-2020 ($ millions)
Exhibit 15: Global indoor location-based search and advertising market segmentation by technology 2015-2020 ($ millions)
Exhibit 16: Global indoor location-based search and advertising market by push technology 2015-2020 ($ millions)
Exhibit 17: Global indoor location-based search and advertising market by pull technology 2015-2020 ($ millions)
Exhibit 18: Global indoor location-based search and advertising market segmentation by end user's point of presence 2015-2020 ($ millions)
Exhibit 19: Global indoor location-based search and advertising market from retail outlets 2015-2020 ($ millions)
Exhibit 20: Global indoor location-based search and advertising market from public places 2015-2020 ($ millions)
Exhibit 21: Global indoor location-based search and advertising market from airports 2015-2020 ($ millions)
Exhibit 22: Global indoor location-based search and advertising market from hospitals 2015-2020 ($ millions)
Exhibit 23: Global indoor location-based search and advertising market from other places 2015-2020 ($ millions)
Exhibit 24: Global indoor location-based search and advertising market by geography 2015-2020 ($ millions)
Exhibit 25: Indoor location-based search and advertising market in the Americas 2015-2020 ($ millions)
Exhibit 26: Indoor location-based search and advertising market in EMEA 2015-2020 ($ millions)
Exhibit 27: Indoor location-based search and advertising market in APAC 2015-2020 ($ millions)
Exhibit 28: Mobile phone internet user penetration
Exhibit 29: Impact of drivers
Exhibit 30: Customers denied online purchase due to inaccuracy of search on smartphones (%)
Exhibit 31: Impact of drivers and challenges
Exhibit 32: Apple: Geographical segmentation by revenue 2015
Exhibit 33: Foursquare: Product offerings
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FEATURED COMPANIES

  • Adfalcon (Noquoush)
  • BLIP Systems A/S
  • Groupon
  • NeoMedia
  • Shopkick (SK Planet)
  • Verve Wireless
  • MORE
New Report Released: - Global Location-Based Search and Advertising Market 2016-2020

The author of the report recognizes the following companies as the key players in the global location-based search and advertising market: AdMoove (HiMedia), Foursquare, Groupon, Near and xAD.

Other Prominent Vendors in the market are: Adfalcon (Noquoush), Aislelabs, Appello Systems, Badoo, bfonics, BLIP Systems A/S, Burpple, COUPIES, Facebook, Gimble, Hungry Go Where (SingTel), Intersec, Jatis Mobile, Komli Mobile, Millennial Media (Verizon), Madvertise media (Mobile Network Group), Nexage (Verizon), NeoMedia, Ping Mobile, Polaris Wireless, Proxama, Scanbuy, Shopkick (SK Planet), ShowNearby (Honeybay), Social Retail, Sprooki, Thinknear (TeleNav), Thumbvista, Verve Wireless, Vouchercloud (Vodafone), Waze (Google), Weve (O2), Wimdu, and Yoose.

Commenting on the report, an analyst from the research team said: “The use of LED fixtures for location-based services is cost-effective for indoor locations as it eliminates the need for additional hardware Chips manufactured by lighting companies are embedded in the overhead LED lights used in offices. The chips communicate using consumer's smartphones and use sensors to track the direction in which users move inside stores.”

According to the report, demand for smartphones has been rapidly increasing every year. This has led to the introduction of new smartphone models into the market by OEMs (original equipment manufacturers) and the development of rich and more compelling apps.

Further, the report states that lack of awareness of location-based advertising among users acts as a major hindrance for the growth of the market. Moreover, many advertisers also lack the knowledge of location-based advertising and campaigning, and about the integration of location-based advertising that employs consumer behavioral analytics. Due to this, many SMEs are refraining from investing in location-based advertising, thus affecting market growth.

The study was conducted using an objective combination of primary and secondary information including inputs from key participants in the industry. The report contains a comprehensive market and vendor landscape in addition to a SWOT analysis of the key vendors.
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- AdMoove (HiMedia)
- Adfalcon (Noquoush)
- Aislelabs
- Appello Systems
- BLIP Systems A/S
- Badoo
- bfonics
- Burpple
- COUPIES
- Facebook
- Foursquare
- Gimble
- Groupon
- Hungry Go Where (SingTel)
- Intersec
- Jatis Mobile
- Komli Mobile
- Madvertise media (Mobile Network Group)
- Millennial Media (Verizon)
- Near xAD
- NeoMedia
- Nexage (Verizon)
- Ping Mobile
- Polaris Wireless
- Proxama
- Scanbuy
- Shopkick (SK Planet)
- ShowNearby (Honeybay)
- Social Retail
- Sprooki
- Thinknear (TeleNav)
- Thumbvista
- Verve Wireless
- Vouchercloud (Vodafone)
- Waze (Google)
- Weve (O2)
- Wimdu
- Yoose
Note: Product cover images may vary from those shown
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Note: Product cover images may vary from those shown
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