Key factors driving the growth of the edible meat market industry of the GCC countries are the inclination of growth towards tourism, robust economic growth, changing consumer trends, and advanced technologies. Strong economic growth leading to higher protein consumption, growing numbers of domestic, as well as, expat population, coupled with rising preference for red meat (both sheep and bovine meat) are driving the meat market in the region. Moreover, most of the working-class population in GCC prefer a healthy life. Processed meat is the primary choice of food.
Restraints and Challenges
The region, due to its high Islamic population, faces certain constraints in the form of strict quality checks and phytosanitary norms, along with Halal requirements. Meat processing companies must be very careful in their selection of meat and non-meat ingredients. In addition to the already existing constraints, classification of red meat and processed meat as, possibly, carcinogenic foods by the WHO is reducing the consumption of these products in certain sections of the educated population.
Potential opportunities exist in the market, regarding trade, food processing and infrastructure requirements. Like many other countries, this region imports live animals, thereby, creating great opportunities for setting up slaughter houses and processing plants in the region. Many countries like UAE, provide subsidized land for this purpose. GCC countries encourage the establishment of new poultry farms and the expansion of existing ones to attain the maximum self-sufficiency possible in meat production.
The GCC nations have banned raw beef imports from the US (February 2012) and Brazil (December 2012), due to cases of mad cow disease (Bovine spongiform encephalopathy). This has benefitted the Australian and Indian beef export market. Australian beef export has witnessed a high growth, post-2011, thereby, increasing the market share from 4% in 2010 to 9% in 2015. Also, the demand for premium products, like Angus beef from Australia, has increased. However, speculation of a possible lift of the ban on Brazilian meat export this year, along with the lift of the ban on French beef export is forcing Australia to sign a free-trade agreement with various GCC nations, to secure its export.
GCC lifted a 15-year ban on beef imports from France, which has provided exporters some relief from the crushing pressure on meat prices, due to the Russian Embargo.
Low oil prices have put a strain on the public finances of the government of Bahrain. This has resulted in the government deciding to reduce and prevent leakage of various subsidies, including meat axing subsidies. This is expected to double the price of meat in Bahrain, especially red meat. The effect is expected to be stronger in the sheep and goat meat, as compared to bovine meat. However, in this new policy, Bahraini families would be compensated through direct payments into their bank accounts. This policy is expected to be followed by many other small GCC nations, like Kuwait.
About the Market
PESTLE Analysis (Overview): Macro market factors pertinent to this region.
Market Definition: Main, as well as, associated/ancillary components constituting the market.
Key Findings of the Study: Top headlines about market trends & numbers.
- Drivers: What are the key factors driving growth in the market?
- Restraints: Most relevant threats and restraints which hinder the growth of the market?
- Opportunities: Sectors of high return or quick turn around on investment?
- Market Concentration: Porter’s 5 Forces Analysis quantified by a comprehensive list of parameters.
Market Share Analysis: Top players in the market (by value and volume).
Company Profiles: Pertinent details about leading, high growth, and innovation-motivated stakeholders with contact, operations, product/service offerings, financials, and strategies & insights.
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1.1 Report Description
1.2 Definition of the Market
1.3 Research methodology
2. Executive Summary
3. Key Findings of the Study
4. Market Dynamics
4.5 Industry Value Chain Analysis
4.6 Porter’s Five Force Analysis
4.7 Market Segmentation
4.8 Analysis of Socio Economic Indicators
5. Market Analysis
5.1 Industry Policies & Government Regulations
5.1.1 Analysis of Government Policies and Regulations
5.1.2 Analysis of Industrial Policies and Regulations
5.1.3 Trade Regulations and Phytosanitary Requirements
5.2 Competitive Analysis
22.214.171.124 Domestic competitive environment
126.96.36.199 Domestic Players Profiles and Their Market Share
188.8.131.52 Major Products
184.108.40.206 SWOT Analysis of Major Domestic Players
220.127.116.11 Upcoming Domestic Companies/ Investments
18.104.22.168 Recent deals
22.214.171.124 Foreign players Profiles and Their Market Share
126.96.36.199 Major Products
188.8.131.52 SWOT analysis of Major Foreign Players
184.108.40.206 Upcoming Foreign Companies/ Investments
220.127.116.11 Recent deals
5.2.3 Market Share Analysis
5.3 Analysis of Consumer Behaviour
5.3.1 Segmentation -Socio/Economic
5.3.2 Consumer Spending Pattern
5.3.4 Seasonality in Demand
5.3.5 Demographic Strength/Weakness
5.4 Supply Chain Analysis
5.4.1 Raw Material Suppliers
6. Market Segmentation
6.1 Meat Type
18.104.22.168 Import (Value, Quantity and Trade Partners)
22.214.171.124 Export (Value, Quantity and Trade Partners)
126.96.36.199 Analysis of Market Prices (Wholesale/ Retail)
188.8.131.52 Import (Value, Quantity and Trade Partners)
184.108.40.206 Export (Value, Quantity and Trade Partners)
220.127.116.11 Analysis of Market Prices (Wholesale/ Retail)
6.1.3 Goats and Lamb
18.104.22.168 Import (Value, Quantity and Trade Partners)
22.214.171.124 Export (Value, Quantity and Trade Partners)
126.96.36.199 Analysis of Market Prices (Wholesale/ Retail)
6.2 By Product Type
6.2.1 Processed Meat
188.8.131.52 Fresh processed meat
184.108.40.206 Cured meat
220.127.116.11 Raw (dry) - fragmented Sausages
18.104.22.168 Dried meat
6.2.2 Uncured Meat
22.214.171.124 Whole Muscle
6.3 By Geography
126.96.36.199 Import (Value, Quantity and Trade Partners)
188.8.131.52 Export (Value, Quantity and Trade Partners)
184.108.40.206 Analysis of Market Prices (Wholesale/ Retail)
220.127.116.11 Import (Value, Quantity and Trade Partners)
18.104.22.168 Export (Value, Quantity and Trade Partners)
22.214.171.124 Analysis of Market Prices (Wholesale/ Retail)
6.3.3 Saudi Arabia
126.96.36.199 Import (Value, Quantity and Trade Partners)
188.8.131.52 Export (Value, Quantity and Trade Partners)
184.108.40.206 Analysis of Market Prices (Wholesale/ Retail)
220.127.116.11 Import (Value, Quantity and Trade Partners)
18.104.22.168 Export (Value, Quantity and Trade Partners)
22.214.171.124 Analysis of Market Prices (Wholesale/ Retail)
6.3.5 United Arab Emirates
126.96.36.199 Import (Value, Quantity and Trade Partners)
188.8.131.52 Export (Value, Quantity and Trade Partners)
184.108.40.206 Analysis of Market Prices (Wholesale/ Retail)
220.127.116.11 Import (Value, Quantity and Trade Partners)
18.104.22.168 Export (Value, Quantity and Trade Partners)
22.214.171.124 Analysis of Market Prices (Wholesale/ Retail)
7. Technology Analysis
7.1 Analysis of Meat Extraction Technology
7.2 Analysis of Processing and Packaging Technologies
8. Market Roadmap To 2020
9. Company Profiles
10. List of Figures
11. List of Tables
13. Works Cited