Africa Chia Seeds Market - Growth and Trends

  • ID: 3960092
  • Report
  • Region: Africa
  • 105 pages
  • Mordor Intelligence
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The Africa Chia Seeds Market was USD XX million in 2015. It is a very niche market and is expected to grow at a CAGR of XX% during the forecasted period. The market is expected to reach USD XX million by 2020. Chia seeds are grain seeds with various nutritional properties. Chia seeds are rich in omega-3, fiber and protein, are a good source of minerals and are gluten free. Currently due to high demand and relatively low supply of chia seeds, value of chia and chia containing products are much higher as compared to canola, soy and flax seeds. It is forecasted that the demand for chia seeds is going to increase in African region in the coming five years.

Now a days chia seeds are utilized by various industries including functional food, animal feed and cosmetics. However the food industry soars above the rest when it comes to consumption. In food and beverage industry chia seeds are getting promoted as packed superfood and as supplements in bakeries, in cereals, muesli bars, peanut butter and beverages.

The major factors driving the industry include the growing demand of cereals, snacks and beverages, increasing demand of healthy food ingredients, rising awareness about gluten free diet, easy transportation and long shelf life. Chia seeds have advantages over competitive products like flax seeds, as chia seeds need not to be grounded and there is no issue of rancidity as in the case of flax. Chia seeds have the same omega-3 content as flax seeds and it is predicted that chia seeds will be replacing the flax seed market in the coming decade. However, high price fluctuation is the only restraint for the growth of the market. Market’s high demand to supply ratio is making the market more lucrative for investors, and is creating opportunities for growth of the market. Looking at the growing popularity of superfoods over the past decade, the market seems to hold unlimited potential for growth.

Several African countries have ideal conditions for chia cultivation. Chia Company and Original Chia are conducting trials for chia seed production in Kenya, Tanzania and Ghana. The market is expected to grow in the region due to low crop input cost and high output cost.

The major companies dominating the market include Chia Company, Original Chia, Chiatrition Chia Seeds (Australia), Glanbia Nutritionals (US), Original Chia (Denmark), NaturkostÜbelhör (Germany/Mexico), Benexia (Chile), Naturya, US Chia among others.
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1. Introduction
1.1 Key Deliverables of the study
1.2 Study Assumptions
1.3 Market Definition
2. Research Approach & Methodology
2.1 Introduction
2.2 Research Designs
2.3 Study Timelines
2.4 Study Phases
2.4.1 Secondary Research
2.4.2 Discussion Guide
2.4.3 Market Engineering and Econometric Modelling
2.4.4 Expert Validation
3. Key Findings
4. Market Overview
4.1 Introduction
4.2 Market Dynamics
4.3 Drivers
4.3.1 Ideal growing conditions
4.3.2 High value crop
4.3.3 Easy trasportation and long shelf life
4.3.4 Growing demand for cereals, snacks and beverages
4.3.5 Increasing demand of healthy food ingredients
4.3.6 Advantage over flex seeds
4.4 Restraints
4.4.1 High price fluctuation
4.4.2 Lack of suitable varieties
4.4.3 Lack of farmers' awareness
4.5 Opportunities
4.5.1 High returns on investments
4.5.2 Applications in various industries
4.5.3 More demand and less production
4.6 Porter's Five Forces Analysis
4.6.1 Bargaining Power of Suppliers
4.6.2 Bargaining Power of Buyers
4.6.3 Threat of New Entrants
4.6.4 Threat of Substitute Products and Services
4.6.5 Degree of Competition
5. Market Segmentation
5.1 By Product Type
5.1.1 Organic Chia Seeds
5.1.2 Non-Organic Chia Seeds
5.2 By Application Type
5.2.1 Snacks, cookies and candies
5.2.2 Diet and nutritional cereals
5.2.3 Breakfast food category
5.2.4 Beverages & Dairy
5.3 By Geography
5.4 Africa
5.4.1 South Africa
5.4.2 Others
6. Competitive Landscape
6.1 Mergers & Acquisitions
6.2 Joint Ventures
6.3 New Product Launches
6.4 Most active companies in the past five years
6.5 Market Share Analysis
7. Company Profiles
7.1 Original Chia
7.2 Chia Company
7.3 Chiatrition Chia Seeds (Australia)
7.4 Glanbia Nutritionals (US)
7.5 Original Chia (Denmark)
7.6 Naturkost Übelhör (Germany/Mexico)
7.7 Benexia (Chile)
7.8 Naturya
7.9 US Chia
7.10 AHD International, LLC
7.11 Heartland Chia
8. Appendix
8.1 Disclaimer
8.2 Sources
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