The Ministry of Agriculture and Fisheries’ (MoAF) strategy was recently approved by the Supreme Council.
The government plans to increase the domestic production of fruits and vegetables through both horizontal and vertical expansion, by using modern techniques that will contribute to increasing the productivity and self-reliance on basic food commodities.
The government enhances the private sector role in agricultural development and expand the sphere of its activities in the sector.
Increase the domestic production as a result of government subsidies
Despite the government’s efforts to increase its domestic production of fruits and vegetables, by providing subsidies for water and electricity, the constraints of water and arable land availability, limit the capacity from a significant growth. From the 309,500km2 of the country’s land, only 430,952 hectares, which is about 0.12 per cent of the available land, is cultivated. The existing demand for fruits and vegetables in the country is way higher than the domestic production. The risks and barriers associated with fruits and vegetable farming, specifically, are low, in comparison to the agriculture sector as a whole in Oman. Thus, there is a high potential for firms to cultivate fruits and vegetables in the country, using processes like hydroponics and aquaponics, as the government provides the farmers with water and eccentricity subsidies. As of now, the country will have to rely on imports to fill its food consumption gap.
Investing in farm land abroad; a government initiative
The Government of Oman is encouraging agricultural companies to invest in foreign countries that have a comparative advantage in producing certain crops and import their products back into Oman. The crops targeted by this initiative include wheat, rice, barley, yellow corn, soybeans, and green forage. The Oman government is providing financial incentives to encourage investors in the country to take part in this food security initiative and invest overseas.
Market Segmentation – By Fresh Fruits and Vegetables
The agricultural market in Oman is segmented by type of products into fruits and vegetables. These are sub-segmented into onions, potatoes, tomatoes, garlic, cauliflower, cucumber, cabbage, beans, eggplant, lemons, apples, bananas, oranges, grapes, strawberry, watermelon, grapefruit, dates, and olives.
About the Market
PESTLE Analysis (Overview): Macro market factors pertinent to the region.
Market Definition: Main, as well as, associated/ancillary components constituting the market.
Key Findings of the Study: Top headlines about market trends & numbers.
Drivers: What are the key factors driving growth in the market?
Restraints: Most relevant threats and restraints which hinder the growth of the market?
Opportunities: Sectors of high return or quick turn around on investment?
Market Concentration: Porter’s 5 Forces Analysis quantified by a comprehensive list of parameters.
Market Share Analysis: Top players in the market (by value and volume).
Company Profiles: Pertinent details about leading, high growth, and innovation-motivated stakeholders with contact, operations, product/service offerings, financials and strategies & insights.
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1.1 Definition of the Market
1.2 Research Approach and Methodology
1.2.2 Research Design
1.2.3 Study Phases
1.3 Scope of the Report
1.4 Regional Analysis
1.4.1 PESTLE Analysis
1.4.2 Analysis of Ease of Doing Business
2. Market Dynamics
2.4 Market Demand Analysis
2.4.1 Identification of Target Sub-segments (Demand Estimation)
2.4.2 Socio-Economic Segmentation of Potential Consumers
2.4.3 Spending Patterns
2.5 Porter's Five Forces Analysis
2.5.1 Bargaining Power of Suppliers
2.5.2 Bargaining Power of Buyers
2.5.3 Threat of New Entrants
2.5.4 Threat of Substitute Products
2.5.5 Degree of Competition
3. Market Segmentation
22.214.171.124 Market Size (USD Million)
126.96.36.199 Domestic Production Overview
188.8.131.52 Domestic Consumption Overview
184.108.40.206 Import Value & Volume
220.127.116.11 Export Value & Volume
18.104.22.168 Market Size (USD Million)
22.214.171.124 Domestic Production Overview
126.96.36.199 Domestic Consumption Overview
188.8.131.52 Import Value & Volume
184.108.40.206 Export Value & Volume
220.127.116.11 Market Size (USD Million)
18.104.22.168 Domestic Production Overview
22.214.171.124 Domestic Consumption Overview
126.96.36.199 Import Value & Volume
188.8.131.52 Export Value & Volume
184.108.40.206 Market Size (USD Million)
220.127.116.11 Domestic Production Overview
18.104.22.168 Domestic Consumption Overview
22.214.171.124 Import Value & Volume
126.96.36.199 Export Value & Volume
188.8.131.52 Market Size (USD Million)
184.108.40.206 Domestic Production Overview
220.127.116.11 Domestic Consumption Overview
18.104.22.168 Import Value & Volume
22.214.171.124 Export Value & Volume
126.96.36.199 Market Size (USD Million)
188.8.131.52 Domestic Production Overview
184.108.40.206 Domestic Consumption Overview
220.127.116.11 Import Value & Volume
18.104.22.168 Export Value & Volume
22.214.171.124 Market Size (USD Million)
126.96.36.199 Domestic Production Overview
188.8.131.52 Domestic Consumption Overview
184.108.40.206 Import Value & Volume
220.127.116.11 Export Value & Volume
18.104.22.168 Market Size (USD Million)
22.214.171.124 Domestic Production Overview
126.96.36.199 Domestic Consumption Overview
188.8.131.52 Import Value & Volume
184.108.40.206 Export Value & Volume
220.127.116.11 Market Size (USD Million)
18.104.22.168 Domestic Production Overview
22.214.171.124 Domestic Consumption Overview
126.96.36.199 Import Value & Volume
188.8.131.52 Export Value & Volume
184.108.40.206 Market Size (USD Million)
220.127.116.11 Domestic Production Overview
18.104.22.168 Domestic Consumption Overview
22.214.171.124 Import Value & Volume
126.96.36.199 Export Value & Volume
188.8.131.52 Market Size (USD Million)
184.108.40.206 Domestic Production Overview
220.127.116.11 Domestic Consumption Overview
18.104.22.168 Import Value & Volume
22.214.171.124 Export Value & Volume
126.96.36.199 Market Size (USD Million)
188.8.131.52 Domestic Production Overview
184.108.40.206 Domestic Consumption Overview
220.127.116.11 Import Value & Volume
18.104.22.168 Export Value & Volume
22.214.171.124 Market Size (USD Million)
126.96.36.199 Domestic Production Overview
188.8.131.52 Domestic Consumption Overview
184.108.40.206 Import Value & Volume
220.127.116.11 Export Value & Volume
3.2.6 Water Melon
18.104.22.168 Market Size (USD Million)
22.214.171.124 Domestic Production Overview
126.96.36.199 Domestic Consumption Overview
188.8.131.52 Import Value & Volume
184.108.40.206 Export Value & Volume
220.127.116.11 Market Size (USD Million)
18.104.22.168 Domestic Production Overview
22.214.171.124 Domestic Consumption Overview
126.96.36.199 Import Value & Volume
188.8.131.52 Export Value & Volume
184.108.40.206 Market Size (USD Million)
220.127.116.11 Domestic Production Overview
18.104.22.168 Domestic Consumption Overview
22.214.171.124 Import Value & Volume
126.96.36.199 Export Value & Volume
4. Market Entry
4.1 Market Entry: The Strategy
4.2 Types of Entry Modes, by Market Entry Objectives
5. Competition Analysis
5.1 Local Supply Ecosystem
5.2 Market Share of Major Stakeholders
5.3 Strategies Adopted, Recent Events
6. Supply Chain Analysis
7. Trade (Import-Export Analysis)
7.1 Distribution Network & Retail Analysis
8. Processing & Packaging Ecosystem